Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WORK OBJECTIVE<br />Propose, create, develop, implement and manage strategic digital marketing solutions and to continue t...
Louise Gordon Resume
Upcoming SlideShare
Loading in …5
×

Louise Gordon Resume

1,869 views

Published on

Up to date resume

  • Be the first to comment

  • Be the first to like this

Louise Gordon Resume

  1. 1. WORK OBJECTIVE<br />Propose, create, develop, implement and manage strategic digital marketing solutions and to continue to learn about new marketing initiatives and innovations.<br />WORK EXPERIENCE<br />CBC New Media Group – WRAL.com, Raleigh, NC<br />Digital Account Executive 2006-Current<br />New Business Development and Account Management for the #1 Raleigh/Durham Local News Website <br />Develop online campaigns that yield highest ROI, exceed client goals, meet budget and reach target market<br />Integrate full digital communication plans that may include available and new digital properties such as mobile/wireless applications, user generated content and rich media ad units<br />Work closely with the development and the design team to execute customized client campaigns<br />Supervise / coordinate creative implementations within 3rd Party Ad Server<br />Optimize online ad campaigns; analyze performance reports and give recommended solutions for improving client results<br />CBC New Media Group – WRAL.com 2007 and 2008 Sales Person of the Year – Exceeded Sales Goals 200+%<br />Clients of note: UNC Health Care, Baker Roofing Company, RBC Bank, NCSU Jenkins School of Management, Triangle Town Center Mall (CBL Properties), GM, Duke Eye Care, Subway Local<br />Agencies of note: MSA, Rockett Interactive, M2i, USA Media International, <br />The Republik, Durham, NC<br />Strategic Director 2005-2006<br />Managed key client accounts for full service advertising agency; ensured client marketing needs were met and exceeded within budget<br />Developed and executed creative marketing strategies – Launch e-commerce websites and managed print campaigns<br />Worked with strategy and creative team to develop campaigns that met and exceeded client objectives<br />Draft and present campaigns to clients including summary of expenditure involved<br />Negotiated and coordinated campaign modifications as needed <br />Supervised / coordinated production to ensure campaigns met deadline, stayed within budget requirements <br />Clients of note: Consolidated Shoe Co. – Nicole Shoes, Palladium, Madeline, Nasher Art Museum<br />WUVC – TV Univision 40, Raleigh, NC<br />Account Executive 2004-2005<br />Executed sales negotiation for Spanish Language TV station in the Raleigh-Durham- Fayetteville market; serviced agencies, local accounts and developed new business<br />Clients of note: Carolina Canners (Pepsi Co.) and March of Dimes<br />Clear Channel Radio, Raleigh, NC<br />Online Radio Specialist 2003-2004<br />Launched and executed online advertising components for local CC radio stations <br />Managed and developed customer relationships with existing and new clients for local radio, online marketing and promotional programs sales<br />MRPP Inc, Cary, NC<br />Online Media Department Manager 2000-2003<br />Launched Online Media Department for full service media agency<br />Headed launch of Triangle Interactive Marketing Association (TIMA) in 2000<br />Developed and executed online media projects to obtain desired marketing objectives<br />Built brand awareness: market research, consulting, and media planning and buying<br />Managed media contracts with outside online vendors<br />Clients of note: Peopleclick, 123NC.com, Red Hat/IBM, Greater Raleigh Convention and Visitor Bureau<br />Interadnet, Raleigh, NC<br />Online Planner/ Buyer 1999-2000<br />Developed online marketing strategies / campaigns for clients for third party ad server and interactive agency<br />Evaluated media opportunities / identified target demographics and characteristics for accounts<br />WORK EXPERIENCE - continued<br />Vitalink Communications, Raleigh, NC<br />Media Buyer 1997-1999 <br />SKILLS<br />Salesforce, SmartPlus, STRATA, Mediaplex (formally Instantadnet), DART, @Plan, Scarborough, Microsoft Office, Google Ad Manager, Zedo Ad Manager, Mac and PC platforms<br />Completed Google Reseller Program<br />Heavy Social Media User: Facebook, LinkedIn, Twitter <br />Languages: Fluent in English and French<br />EDUCATION<br />University of North Carolina, Chapel Hill, NC <br />Bachelor of Arts in French Literature 1993-1997<br />Université de Jean Moulin, Lyon, France <br />Study Abroad Program 1996-1997<br />Extensive training in English / French translation<br />Liberal arts courses<br />CURRENT AFFILIATIONS <br />Triangle Interactive Marketing Association (TiMA) – 2009 President <br />PAST AFFILIATIONS <br />Triangle Interactive Marketing Association – 2007 Vice President, 2000 Social and Sponsorship Chairperson (Spearheaded the launch of TIMA in 2000)<br />Morrisville Chamber of Commerce – Ambassador<br />North Carolina French Chamber of Commerce, Triangle Chapter – Member<br />Honors <br />WRAL.com Sales Person of the Year – 2008 & 2009<br />Co- founder of The Triangle Interactive Marketing Association<br />Pi Delta Phi Member – Société Honoraire de Français<br />Linkedin Public Profile<br />http://www.linkedin.com/in/louisegordonproonline<br />REFERENCES<br />Upon request<br />

×