1.
SLIDES FROM TALK GIVEN AT CIID OPEN LECTURE
THE VISUAL
ELEVATOR
PITCH
Louise
W.
Klinker

2.
THE VISUAL ELEVATOR PITCH
I DRAW PICTURES ALL
DAY.
MY BUSINESS CARD SAYS
SENIOR DIGITAL
STRATEGIST.
DRAWING SIMPLE
PICTURES IS A BUSINESS
TOOL!

3.
THE VISUAL ELEVATOR PITCH
DO YOU KNOW THAT SITUATION WHEN PEOPLE KEEP POINTING TO AN EMPTY
WALL WHERE A SIMPLE DRAWING OF SOMETHING USED TO BE…

4.
THE VISUAL ELEVATOR PITCH

5.
THE VISUAL ELEVATOR PITCH
WHY DRAWING IS
IMPORTANT

6.
THE VISUAL ELEVATOR PITCH
THIS IS WHY WE DRAW AT 1508

7.
THE VISUAL ELEVATOR PITCH
ENSURES THAT YOU ARE ALL ON THE SAME PAGE WHEN LEAVING A MEETING.

8.
THE VISUAL ELEVATOR PITCH
IT WORKS BECAUSE:

9.
THE VISUAL ELEVATOR PITCH
IT WORKS BECAUSE:

10.
THE VISUAL ELEVATOR PITCH
WHOEVER BEST DESCRIBE THE PROBLEM IS THE PERSON MOST LIKELY TO
SOLVE IT – WHOEVER DRAWS THE BEST PICTURE GET THE MONEY

11.
THE VISUAL ELEVATOR PITCH
AND RESEARCH SHOWS…

12.
THE VISUAL ELEVATOR PITCH
YOU SAVE TIME IN BETA MODE

13.
THE VISUAL ELEVATOR PITCH
…AND YOU AVOID THIS

14.
THE VISUAL ELEVATOR PITCH
STOP
BREATHE
DO AN EXPERIMENT

15.
THE VISUAL ELEVATOR PITCH
DO YOU ALL HAVE PEN
AND PAPER?

16.
THE VISUAL ELEVATOR PITCH
30 SEC EXPERIMENT
DRAW THE PERSON
NEXT TO YOU

17.
THE VISUAL ELEVATOR PITCH
STOP AND SHOW IT TO
THAT PERSON

18.
THE VISUAL ELEVATOR PITCH
THE BIGGEST
CHALLENGE:
OVERCOMING THE
BARRIER OF SHOWING
OTHERS

19.
THE VISUAL ELEVATOR PITCH
I CAN’T DRAW
EVERYONE CAN DRAW

20.
THE VISUAL ELEVATOR PITCH

21.
THE VISUAL ELEVATOR PITCH
WE ARE ALL VISUAL THINKERS! CLOSE YOUR EYES AND IMAGINE YOUR CHILDHOOD
BEDROOM. YOU SEE IT? THEN IMAGINE PLANNING A FUTURE HOLIDAY. SEE IT?
IMAGE FROM PAST PICTURE THE FUTURE

22.
THE VISUAL ELEVATOR PITCH
WE NEED OUR EYES, OUR MINDS EYE AND OUR HANDS TO TRANSLATE WHAT
WE SEE.

23.
THE VISUAL ELEVATOR PITCH
AND A FEW TOOLS…

24.
THE VISUAL ELEVATOR PITCH
CAN YOU DRAW THESE?

25.
THEN YOU CAN PUT THEM TOGETHER AND DRAW THESE

26.
THE VISUAL ELEVATOR PITCH
THINK OF IT AS VISUAL LEGO. WHAT MIGHT THIS BE?

27.
THE VISUAL ELEVATOR PITCH
TADA – A BICYCLE

28.
THE VISUAL ELEVATOR PITCH
THEN DO VARIATIONS IF THAT HELPS CLARIFY YOUR IDEA.

29.
THE VISUAL ELEVATOR PITCH
EMOTIONS

30.
THE VISUAL ELEVATOR PITCH
FACIAL EXPRESSION CAN COMMUNICATE EVERYTHING. DRAW CIRCLES ON OUR
PAPER AND START COMMUNICATE EMOTIONS.

31.
THE VISUAL ELEVATOR PITCH
TIP: JUST CHANGING THE EYEBROWS MAKES A BIG DIFFERENCE!

32.
THE VISUAL ELEVATOR PITCH
WE ALWAYS DESIGN PRODUCTS AND SERVICES FOR PEOPLE SO GET SOME
EMOTIONS INTO YOUR SIMPLE DRAWING.

33.
THE VISUAL ELEVATOR PITCH
THEN YOU CAN START THINKING ABOUT WHAT THEY SAY.

34.
THE VISUAL ELEVATOR PITCH
DRAW TO GAIN SHARED
UNDERSTANDING

35.
THE VISUAL ELEVATOR PITCH
GET THE ATTENTION OF THE CLIENT. ONLY 0,4% OF THE PAGES ON YOUR
WEBSITE IS VIEWED BY MORE THAN 1000

36.
THE VISUAL ELEVATOR PITCH
THEN REALLY GET THE BUSINESS OWNERS ATTENTION. ALL THESE PAGES WITH
LESS THAN A 100 VIEWS COST YOU A LOT. LETS MAKE SOMETHING BETTER!

37.
THE VISUAL ELEVATOR PITCH
VISUAL INTERVIEWGUIDE AND VISUAL EXERCISES IN THE FIELD.

38.
THE VISUAL ELEVATOR PITCH
VISUAL INTERVIEWGUIDE AND MARKING VISUALLY HOW MUCH VALUE THE
SERVICE WOULD MEAN TO THEM.

39.
THE VISUAL ELEVATOR PITCH
WHEN REPORTING BACK. WE SPOKE TO THESE PEOPLE. QUICK OVERVIEW.
INSTEAD OF 2 PAGES WRITTEN WORD DOC.

40.
THE VISUAL ELEVATOR PITCH
SUM UP FINDINGS IN WORDS AND PICTURE INSTEAD OF JUST A WRITTEN
REPORT.

41.
THE VISUAL ELEVATOR PITCH
SIMPLY ILLUSTRATE USERS NEEDS INSTEAD OF JUST WRITING ABOUT IT.

42.
THE VISUAL ELEVATOR PITCH
DRAW TOGETHER IN MEETINGS E.G. TO PLAN A PROJECT
…OR COME UP WITH SOLUTIONS TO A PROBLEM

43.
THE VISUAL ELEVATOR PITCH
DRAW TO ILLUSTRATE A
CONCEPT

44.
THE VISUAL ELEVATOR PITCH
THE PREVIOUS PHASE WILL FUND THE NEXT.

45.
THE VISUAL ELEVATOR PITCH
AN ECOLOGY.

46.
THE VISUAL ELEVATOR PITCH
CONCEPT CATALOGUES

47.
THE VISUAL ELEVATOR PITCH
TO EXPLAIN HOW IT WORKS…

48.
THE VISUAL ELEVATOR PITCH
COMMUNICATE
SCENARIOS

49.
THE VISUAL ELEVATOR PITCH
COMIC FROM WORK I DID FOR BBC

50.
THE VISUAL ELEVATOR PITCH
EXPLAIN PROCESS TO A CLIENT. DRAWN ON IPAD IN A MEETING.

51.
THE VISUAL ELEVATOR PITCH
MORE TRADITIONAL WIREFRAME FLOW. EASY AND CHEAP TO SANITY CHECK
THE STORY AND CHANGE IT.

52.
THE VISUAL ELEVATOR PITCH
A FEW TRICKS TO MAKE
YOUR DRAWINGS LOOK
BETTER

53.
THE VISUAL ELEVATOR PITCH
YOU NEED THREE PENS. THIN BLACK FELT TIP, THICKER BLACK MARKER
AND A GREY MARKER TO MAKE SHADOWS.

54.
THE VISUAL ELEVATOR PITCH
USER THICKER BLACK TO PUT FOCUS ON SOMETHING E.G. THE DIAMOND AND
ADD SHADOW TO MAKE IT LOOK NICER.
FORGET THE PENCIL
IN THIS CONTEXT.
ALL IN SAME THIN BLACK
USE THICK BLACK TO
PUT FOCUS ON DIAMOND
THEN ADD SHADOW

55.
THE VISUAL ELEVATOR PITCH
ADD SHADOWS. JUST CHOOSE RIGHT OR LEFT SIDE TO GIVE THE DRAWING A BIT
MORE CHARACTER.

56.
THE VISUAL ELEVATOR PITCH
TIME CHECK

57.
THE VISUAL ELEVATOR PITCH
2 MIN EXERCISE
DRAW THE CONCEPT
YOU ARE WORKING ON
RIGHT NOW – IN ONE
SINGLE SIMPLE
PICTURE

58.
THE VISUAL ELEVATOR PITCH
DRAWING SIMPLE
PICTURES IS SO
POWERFUL

59.
THE VISUAL ELEVATOR PITCH
A PICTURE IS WORTH A THOUSAND WORDS – THAT IS NOT SOMETHING NEW.

60.
THE VISUAL ELEVATOR PITCH
32.000 YEARS OF WRITING: A LONG WAY FROM PICTURES TO WORDS.
ASK YOURSELF: WHAT HAVE WE LOST ALONG THE WAY?
* DAN ROAM, BLAH BLAH BLAH

61.
THE VISUAL ELEVATOR PITCH
WE LIVE IN A WORLD OF WORDS

62.
THE VISUAL ELEVATOR PITCH
PLEASE GO OUT AND
MAKE VISUAL ELEVATOR
PITCHES.
USING PICTURES ALONG
WITH YOUR WORDS IS THE
BEST WAY TO SHARE
IDEAS AND GAIN SHARED
UNDERSTANDING.
…AND TO MAKE SURE
THAT THE IDEA STICKS IN
PEOPLES MIND.

63.
APPENDIX

64.
THE VISUAL ELEVATOR PITCH
HOW TO GET BETTER…
START DRAWING IN YOUR PRACTICE OR WORK TODAY
…AND
> PLAY GOOD OLD FASHIONED PICTIONARY BOARDGAME
> PLAY DRAW SOMETHING (APP ANDROID AND IOS)

65.
THE VISUAL ELEVATOR PITCH
WWW.TRUTHFACTS.COM ARE A BRILLIANT AT VISUALISING THEIR FINDINGS
IN ONE SIMPLE PICTURE TO GAIN SHARED UNDERSTANDING.

66.
THE VISUAL ELEVATOR PITCH
GOOD TO CHECK OUT…
http://www.slideshare.net/
intelleto/seesortsketch-pen-paper-
tools-to-get-from-research-
to-design-ia-summit-
2010-version
http://www.ted.com/talks/
sunni_brown.html
http:// http://sunnibrown.com/
www.napkinacademy.com/
http://
www.smashingmagazine.com/
2012/08/03/i-draw-pictures-all-day/
http://www.businessweek.com/
stories/2008-02-20/doodling-for-profitsbusinessweek-
business-news-
stock-market-and-financial-advice

67.
THE VISUAL ELEVATOR PITCH
A FRAMEWORK FOR
MAKING USEFULL
DRAWINGS

68.
GOOD DRAWINGS TELL US SOMETHING. CHOOSE ONE OR MORE TO BEST
VISUALISE YOUR IDEA.
WHO/WHAT
HOW MUCH
WHERE
WHEN
HOW
WHY
PORTRAIT
GRAPH
MAP
TIMELINE
FLOW
MULTIVARIATE PLOT
*FRAMEWORK BY DAN ROAM

69.
THE VISUAL ELEVATOR PITCH
WHO/WHAT

70.
THE VISUAL ELEVATOR PITCH
HOW MUCH

71.
THE VISUAL ELEVATOR PITCH
WHERE

72.
THE VISUAL ELEVATOR PITCH
WHEN

73.
THE VISUAL ELEVATOR PITCH
HOW

74.
THE VISUAL ELEVATOR PITCH
WHY

75.
THE VISUAL ELEVATOR PITCH
WHY DO THESE DRAWINGS WORK? WHAT FRAMEWORKS ARE USED?
WHO/ WHAT
HOW MUCH
WHO/ WHAT
HOW
WHERE