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The visual elevator pitch

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We all know the concept of the elevator pitch, where you pitch your idea between two floors in an elevator.
Visual + words are even more powerful together and that is the essence of this talk given at CIID Open Lecture.

It is all about how you explain your ideas better , how to make sure people remember them and how to gain shared knowledge faster and more efficient.
...And that is by drawing simple pictures to visualise your ideas.

Published in: Design
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The visual elevator pitch

  1. 1. SLIDES FROM TALK GIVEN AT CIID OPEN LECTURE THE VISUAL ELEVATOR PITCH Louise W. Klinker
  2. 2. THE VISUAL ELEVATOR PITCH I DRAW PICTURES ALL DAY. MY BUSINESS CARD SAYS SENIOR DIGITAL STRATEGIST. DRAWING SIMPLE PICTURES IS A BUSINESS TOOL!
  3. 3. THE VISUAL ELEVATOR PITCH DO YOU KNOW THAT SITUATION WHEN PEOPLE KEEP POINTING TO AN EMPTY WALL WHERE A SIMPLE DRAWING OF SOMETHING USED TO BE…
  4. 4. THE VISUAL ELEVATOR PITCH
  5. 5. THE VISUAL ELEVATOR PITCH WHY DRAWING IS IMPORTANT
  6. 6. THE VISUAL ELEVATOR PITCH THIS IS WHY WE DRAW AT 1508
  7. 7. THE VISUAL ELEVATOR PITCH ENSURES THAT YOU ARE ALL ON THE SAME PAGE WHEN LEAVING A MEETING.
  8. 8. THE VISUAL ELEVATOR PITCH IT WORKS BECAUSE:
  9. 9. THE VISUAL ELEVATOR PITCH IT WORKS BECAUSE:
  10. 10. THE VISUAL ELEVATOR PITCH WHOEVER BEST DESCRIBE THE PROBLEM IS THE PERSON MOST LIKELY TO SOLVE IT – WHOEVER DRAWS THE BEST PICTURE GET THE MONEY
  11. 11. THE VISUAL ELEVATOR PITCH AND RESEARCH SHOWS…
  12. 12. THE VISUAL ELEVATOR PITCH YOU SAVE TIME IN BETA MODE
  13. 13. THE VISUAL ELEVATOR PITCH …AND YOU AVOID THIS
  14. 14. THE VISUAL ELEVATOR PITCH STOP BREATHE DO AN EXPERIMENT
  15. 15. THE VISUAL ELEVATOR PITCH DO YOU ALL HAVE PEN AND PAPER?
  16. 16. THE VISUAL ELEVATOR PITCH 30 SEC EXPERIMENT DRAW THE PERSON NEXT TO YOU
  17. 17. THE VISUAL ELEVATOR PITCH STOP AND SHOW IT TO THAT PERSON
  18. 18. THE VISUAL ELEVATOR PITCH THE BIGGEST CHALLENGE: OVERCOMING THE BARRIER OF SHOWING OTHERS
  19. 19. THE VISUAL ELEVATOR PITCH I CAN’T DRAW EVERYONE CAN DRAW
  20. 20. THE VISUAL ELEVATOR PITCH
  21. 21. THE VISUAL ELEVATOR PITCH WE ARE ALL VISUAL THINKERS! CLOSE YOUR EYES AND IMAGINE YOUR CHILDHOOD BEDROOM. YOU SEE IT? THEN IMAGINE PLANNING A FUTURE HOLIDAY. SEE IT? IMAGE FROM PAST PICTURE THE FUTURE
  22. 22. THE VISUAL ELEVATOR PITCH WE NEED OUR EYES, OUR MINDS EYE AND OUR HANDS TO TRANSLATE WHAT WE SEE.
  23. 23. THE VISUAL ELEVATOR PITCH AND A FEW TOOLS…
  24. 24. THE VISUAL ELEVATOR PITCH CAN YOU DRAW THESE?
  25. 25. THEN YOU CAN PUT THEM TOGETHER AND DRAW THESE
  26. 26. THE VISUAL ELEVATOR PITCH THINK OF IT AS VISUAL LEGO. WHAT MIGHT THIS BE?
  27. 27. THE VISUAL ELEVATOR PITCH TADA – A BICYCLE
  28. 28. THE VISUAL ELEVATOR PITCH THEN DO VARIATIONS IF THAT HELPS CLARIFY YOUR IDEA.
  29. 29. THE VISUAL ELEVATOR PITCH EMOTIONS
  30. 30. THE VISUAL ELEVATOR PITCH FACIAL EXPRESSION CAN COMMUNICATE EVERYTHING. DRAW CIRCLES ON OUR PAPER AND START COMMUNICATE EMOTIONS.
  31. 31. THE VISUAL ELEVATOR PITCH TIP: JUST CHANGING THE EYEBROWS MAKES A BIG DIFFERENCE!
  32. 32. THE VISUAL ELEVATOR PITCH WE ALWAYS DESIGN PRODUCTS AND SERVICES FOR PEOPLE SO GET SOME EMOTIONS INTO YOUR SIMPLE DRAWING.
  33. 33. THE VISUAL ELEVATOR PITCH THEN YOU CAN START THINKING ABOUT WHAT THEY SAY.
  34. 34. THE VISUAL ELEVATOR PITCH DRAW TO GAIN SHARED UNDERSTANDING
  35. 35. THE VISUAL ELEVATOR PITCH GET THE ATTENTION OF THE CLIENT. ONLY 0,4% OF THE PAGES ON YOUR WEBSITE IS VIEWED BY MORE THAN 1000
  36. 36. THE VISUAL ELEVATOR PITCH THEN REALLY GET THE BUSINESS OWNERS ATTENTION. ALL THESE PAGES WITH LESS THAN A 100 VIEWS COST YOU A LOT. LETS MAKE SOMETHING BETTER!
  37. 37. THE VISUAL ELEVATOR PITCH VISUAL INTERVIEWGUIDE AND VISUAL EXERCISES IN THE FIELD.
  38. 38. THE VISUAL ELEVATOR PITCH VISUAL INTERVIEWGUIDE AND MARKING VISUALLY HOW MUCH VALUE THE SERVICE WOULD MEAN TO THEM.
  39. 39. THE VISUAL ELEVATOR PITCH WHEN REPORTING BACK. WE SPOKE TO THESE PEOPLE. QUICK OVERVIEW. INSTEAD OF 2 PAGES WRITTEN WORD DOC.
  40. 40. THE VISUAL ELEVATOR PITCH SUM UP FINDINGS IN WORDS AND PICTURE INSTEAD OF JUST A WRITTEN REPORT.
  41. 41. THE VISUAL ELEVATOR PITCH SIMPLY ILLUSTRATE USERS NEEDS INSTEAD OF JUST WRITING ABOUT IT.
  42. 42. THE VISUAL ELEVATOR PITCH DRAW TOGETHER IN MEETINGS E.G. TO PLAN A PROJECT …OR COME UP WITH SOLUTIONS TO A PROBLEM
  43. 43. THE VISUAL ELEVATOR PITCH DRAW TO ILLUSTRATE A CONCEPT
  44. 44. THE VISUAL ELEVATOR PITCH THE PREVIOUS PHASE WILL FUND THE NEXT.
  45. 45. THE VISUAL ELEVATOR PITCH AN ECOLOGY.
  46. 46. THE VISUAL ELEVATOR PITCH CONCEPT CATALOGUES
  47. 47. THE VISUAL ELEVATOR PITCH TO EXPLAIN HOW IT WORKS…
  48. 48. THE VISUAL ELEVATOR PITCH COMMUNICATE SCENARIOS
  49. 49. THE VISUAL ELEVATOR PITCH COMIC FROM WORK I DID FOR BBC
  50. 50. THE VISUAL ELEVATOR PITCH EXPLAIN PROCESS TO A CLIENT. DRAWN ON IPAD IN A MEETING.
  51. 51. THE VISUAL ELEVATOR PITCH MORE TRADITIONAL WIREFRAME FLOW. EASY AND CHEAP TO SANITY CHECK THE STORY AND CHANGE IT.
  52. 52. THE VISUAL ELEVATOR PITCH A FEW TRICKS TO MAKE YOUR DRAWINGS LOOK BETTER
  53. 53. THE VISUAL ELEVATOR PITCH YOU NEED THREE PENS. THIN BLACK FELT TIP, THICKER BLACK MARKER AND A GREY MARKER TO MAKE SHADOWS.
  54. 54. THE VISUAL ELEVATOR PITCH USER THICKER BLACK TO PUT FOCUS ON SOMETHING E.G. THE DIAMOND AND ADD SHADOW TO MAKE IT LOOK NICER. FORGET THE PENCIL IN THIS CONTEXT. ALL IN SAME THIN BLACK USE THICK BLACK TO PUT FOCUS ON DIAMOND THEN ADD SHADOW
  55. 55. THE VISUAL ELEVATOR PITCH ADD SHADOWS. JUST CHOOSE RIGHT OR LEFT SIDE TO GIVE THE DRAWING A BIT MORE CHARACTER.
  56. 56. THE VISUAL ELEVATOR PITCH TIME CHECK
  57. 57. THE VISUAL ELEVATOR PITCH 2 MIN EXERCISE DRAW THE CONCEPT YOU ARE WORKING ON RIGHT NOW – IN ONE SINGLE SIMPLE PICTURE
  58. 58. THE VISUAL ELEVATOR PITCH DRAWING SIMPLE PICTURES IS SO POWERFUL
  59. 59. THE VISUAL ELEVATOR PITCH A PICTURE IS WORTH A THOUSAND WORDS – THAT IS NOT SOMETHING NEW.
  60. 60. THE VISUAL ELEVATOR PITCH 32.000 YEARS OF WRITING: A LONG WAY FROM PICTURES TO WORDS. ASK YOURSELF: WHAT HAVE WE LOST ALONG THE WAY? * DAN ROAM, BLAH BLAH BLAH
  61. 61. THE VISUAL ELEVATOR PITCH WE LIVE IN A WORLD OF WORDS
  62. 62. THE VISUAL ELEVATOR PITCH PLEASE GO OUT AND MAKE VISUAL ELEVATOR PITCHES. USING PICTURES ALONG WITH YOUR WORDS IS THE BEST WAY TO SHARE IDEAS AND GAIN SHARED UNDERSTANDING. …AND TO MAKE SURE THAT THE IDEA STICKS IN PEOPLES MIND.
  63. 63. APPENDIX
  64. 64. THE VISUAL ELEVATOR PITCH HOW TO GET BETTER… START DRAWING IN YOUR PRACTICE OR WORK TODAY …AND > PLAY GOOD OLD FASHIONED PICTIONARY BOARDGAME > PLAY DRAW SOMETHING (APP ANDROID AND IOS)
  65. 65. THE VISUAL ELEVATOR PITCH WWW.TRUTHFACTS.COM ARE A BRILLIANT AT VISUALISING THEIR FINDINGS IN ONE SIMPLE PICTURE TO GAIN SHARED UNDERSTANDING.
  66. 66. THE VISUAL ELEVATOR PITCH GOOD TO CHECK OUT… http://www.slideshare.net/ intelleto/seesortsketch-pen-paper- tools-to-get-from-research- to-design-ia-summit- 2010-version http://www.ted.com/talks/ sunni_brown.html http:// http://sunnibrown.com/ www.napkinacademy.com/ http:// www.smashingmagazine.com/ 2012/08/03/i-draw-pictures-all-day/ http://www.businessweek.com/ stories/2008-02-20/doodling-for-profitsbusinessweek- business-news- stock-market-and-financial-advice
  67. 67. THE VISUAL ELEVATOR PITCH A FRAMEWORK FOR MAKING USEFULL DRAWINGS
  68. 68. GOOD DRAWINGS TELL US SOMETHING. CHOOSE ONE OR MORE TO BEST VISUALISE YOUR IDEA. WHO/WHAT HOW MUCH WHERE WHEN HOW WHY PORTRAIT GRAPH MAP TIMELINE FLOW MULTIVARIATE PLOT *FRAMEWORK BY DAN ROAM
  69. 69. THE VISUAL ELEVATOR PITCH WHO/WHAT
  70. 70. THE VISUAL ELEVATOR PITCH HOW MUCH
  71. 71. THE VISUAL ELEVATOR PITCH WHERE
  72. 72. THE VISUAL ELEVATOR PITCH WHEN
  73. 73. THE VISUAL ELEVATOR PITCH HOW
  74. 74. THE VISUAL ELEVATOR PITCH WHY
  75. 75. THE VISUAL ELEVATOR PITCH WHY DO THESE DRAWINGS WORK? WHAT FRAMEWORKS ARE USED? WHO/ WHAT HOW MUCH WHO/ WHAT HOW WHERE

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