Simple drawings big business UXLX 2013 Louise W. Klinker

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Lightning talk given at UXLX 2013

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  • Thanks for coming 
  • My name is LouiseDigital design agency in copenhagen called 1508Strategy and concepts for a lot of different clients.
  • And how many of you would like to start using it a a tool?I draw a lotevery dayIt is my main tool as a UX designer.Because I understand things better when i visualise itI solve problems quicker when i sketch itClients and colleagues have asked me recently:We’d like to learn that and this is when the idea of this talk started to take form.
  • I’d like to challenge that It is not about pretty drawings but about drawings enough for other people to recognise what it isAnd it might not always be muchI’ll show you
  • This is is a myth that I’d like to kill right away
  • QuickexerciseVisualizeyourchildhoodbedroom2) Visualiseyour a planningsesison for yournextholidayPast and future!
  • EyesOut minds “eye”Out hands to translate what we see
  • Paper and pensWhiteboard and markerIpad and pen
  • If youcandrawtheseYoucandrawanythingWell. almost
  • Not nicedrawingBut recognisableenoughFewexamples of how the basicshapescanbecombinedAs with anyting it takespractice
  • Bob mcKimcrativity researcher at Stanford in the 60-70sActually tought David kelly who started IDEOAnd he loved to give his students this task:
  • Show it to the person next to you?Laughter?Sorrys?Bob McKim always experienced the same with grown upsTook it as evidence that we are afraid of bing judged by our peersVi are embarrased and shy about out creationSo maybe we have a great and wild idea but we are afraid to show othersIf you look at kids on the other hand, they are more than happy to show their creations
  • My point is that we have to learn to be proud of out creations againBecause drawings are big businessSo it is not about being good at drawing nicelyBut about having the courage to draw in front of othersThat is the barrier that needs to be overcome
  • Now wecandrawAnd wecan show othersThenwhy the big business?
  • In ourfield – or anyreallyTime = moneyAnd this isessentiallywhy simple drawingsarebig businessThey save us time
  • Simpledrawingshelpsus:Takethismessed up complicatedworldexplained in wordsAnd by visualising it,organize itUnderstand the problem
  • If you can visualise the problem you can probably also solve the problemIf we understand the problemWeare morelikely to solve it in a goodwayBtw, this is whatmy problems look likeAnd this is an idea
  • Research show thatpeopleremember more whenvisualisedWewillprobablysee a lot of sketch notes at UXLXBecausethenitseasier to remember all the goodstuffthatweexperiencedhere
  • There is a great chance this will happenSimple drawings helps us focus and have more productive meetings
  • Facilitating meetingsWhen visualising there is a greater chance that we will leave a meeting thinking the sameThat you are on the same pageMore productive meetings
  • Whileideasarecheap and nothing is prototyped, designed or codedThat is the essentialplace to save timeAnd sketching let usgettogether and do thisBecausewecanvisualise solutions at a super early stage
  • Research day in job centreWhen I come back to the office I can put it up and by glance I know what it is aboutQuicker to “read” than text
  • From a Briefting meetingDraw up the rough concept of the service that we are designing
  • Danish publisherSpend a bit more timeCatalogue of ideasIllustrate conceptsDrawings compliment the descriptionEasy to share with stakeholdersMake decisions on what to go ahead and build
  • Post it note wireframeThe team developing content and functionality for a pagemodules
  • Wireframes – portalYou probably already do thisSometimes we jump directly from hand drawn wire frames to development and designAnd shortcut leaving out the prototype
  • ecology
  • Who/whatHowWhere
  • Agree on where data is coming from different providersWho is responsible for what data and POC
  • Whiteboard used to scope project with the client – here page typesSave time by developing and sketching out something together with the clientInstead of we come up wth somethingThen invite the client Then get the feedbackWe develop these together and shortcut
  • Describing the problem and solution spaceThe how
  • Test flows
  • Test conceptsUse it as a talking probShortcuts the research processBecause we bring something to the table and use it to get feedback but also to get the conversation going.Storage option
  • E-commerceWhat customer types they are
  • Visualize findingsHere model for an organisation
  • This was a quick 20 min What I hope you take away from this is
  • Good drawing tells us somethingChoose to visualise in different ways
  • Personer og objekterSammenligner med vores mentale ”database”GenkendeIdentificere KlassificereDet simpleste billede der adskiller en ting fra en anden er al det portræt vi behøver
  • KvantitetHvor mange af de her og hvor mange af de der?Er der flere af de her eller dem der?Hvor meget sammenlignet med det der?
  • Uanset den store variation i lookSå repræsenterer alle kort det sammeDet rumlige relation mellem forskellige tingHvordan passer det sammen?Hvor overlapper de ?Det kan kortet hjælpe os med at forklare
  • Tidslinie mere enkelt konceptSkelet med nogle detaljerStart punkt og slut punkt og en retning
  • Modeller der hjælpe os med at navigereI et website i livetÅrsag og virkning bliver til hvordan
  • Det ultimative problemløsnings-spørgsmål ;)Men også tit den sværeste at laveOfte først efter flere ”hvordan” illustrationer kan vi lave ”hvorfor”Flere forskellige typer af data sammen
  • words
  • Simple drawings big business UXLX 2013 Louise W. Klinker

    1. 1. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    2. 2. LOUISE KLINKER, SENIOR UX DESIGNER AT 1508 A/SSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    3. 3. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    4. 4. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    5. 5. I CAN’T DRAWEVERYONE CAN DRAWSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    6. 6. WE ARE ALL VISUAL THINKERS!SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    7. 7. WE NEED…SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    8. 8. AND A FEW TOOLS…SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    9. 9. CAN YOU DRAW THESE?SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    10. 10. DRAW THE PERSONNEXT TO YOU30 SEC.SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    11. 11. STOP AND SHOW IT TOTHE PERSONSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    12. 12. OVERCOMING THEBARRIER OF SHOWINGYOUR SIMPLEDRAWINGS TO OTHERSTHE BIGGEST CHALLENGESIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    13. 13. DRAWINGS ARE BIGBUSINESS BECAUSETHEY SAVE US TIMESIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    14. 14. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    15. 15. IT WORKS BECAUSE…SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    16. 16. THE WORLD IS MESSY - BY VISUALIZING A PROBLEM YOU ORGANISE ITSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    17. 17. IF YOU CAN VISUALISE THE PROBLEM YOU CAN PROBABLY ALSO SOLVE THEPROBLEMSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    18. 18. RESEARCH SHOWS…SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    19. 19. DEATH BY WORDSSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    20. 20. ENSURES THAT YOUR ARE ALL ON THE SAME PAGESIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    21. 21. SAVE TIME IN BETA MODESIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    22. 22. THIS IS WHERE I SAVETIME USING SIMPLEDRAWINGSSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    23. 23. EXPLAIN WHAT AMEETING OR PROCESSIS ABOUTSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    24. 24. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    25. 25. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    26. 26. DEVELOP AND SHAREIDEASSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    27. 27. CONCEPT CATALOGUESSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    28. 28. WIREFRAMESSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    29. 29. EXPLAIN CONCEPTSSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    30. 30. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    31. 31. PLAN AND MAKEAGREEMENTSSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    32. 32. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    33. 33. PLAN TOGETHERSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    34. 34. TEST SCENARIOS ANDFLOWSSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    35. 35. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    36. 36. VISUAL REPORTINGSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    37. 37. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    38. 38. SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    39. 39. TAKE AWAYSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    40. 40. 1.  ANYONE CAN LEARN TO MAKE SIMPLEDRAWINGS2.  THE BIGGEST CHALLENGE IS TO OVERCOME THEBARRIER OF SHOWING OTHERS3.  IT IS BIG BUSINESS BECAUSE SIMPLE DRAWINGSSAVES US TIME4.  SIMPLE DRAWINGS CAN BE USED IN ANY PART OFTHE UX PROCESS - FROM PLANNING ANDSTRATEGY TO CONCEPT, TEST AND WIREFRAMINGSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    41. 41. QUESTIONS?SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    42. 42. THANK YOU :)SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    43. 43. RESSOURCESSIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKER
    44. 44. YOU COULD TAKE A LOOK AT…SIMPLE DRAWINGS BIG BUSINESS@LOUISEKLINKERhttp://www.slideshare.net/intelleto/seesortsketch-pen-paper-tools-to-get-from-research-to-design-ia-summit-2010-versionhttp://www.ted.com/talks/sunni_brown.htmlhttp://www.danroam.com/tools/http://www.napkinacademy.com/http://www.smashingmagazine.com/2012/08/03/i-draw-pictures-all-day/http://www.businessweek.com/stories/2008-02-20/doodling-for-profitsbusinessweek-business-news-stock-market-and-financial-advice

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