Local Government:
Analogue to Digital
Blackburn with Darwen Borough
Council in the 21st
century
Out with the old?
• Accrington Observer being produced in
Manchester
• Burnley Express production moving to
Preston
• Lanc...
Digitally appropriate?
• 54% of 18-24’s have social networking
profiles they use regularly
• Facebook estimates reach for
...
Digital Inclusion
• 490,000 public sector jobs to go
• Central government pushing for all
transactions to occur online
• L...
Baby steps
• 1-2-1 engagement with individual influencers on
Twitter
• Online reading groups run by the library/social
med...
Fear of the future
• Have we always allowed people to talk
back?
• Fear of what will happen if floodgates
opened
• Value i...
Building the paths for the future to
walk
• BWD Winter (maps, GPS, Facebook,
Twitter, Met Office, schools)
• Advertising o...
Digital avalanches
(Generation Y)
• Digital immersion a given
• Digital expectation of service or will go
elsewhere
• Demo...
Analogue to digital?
• Will take time for residents to catch up
• Preparing for the moment they do
• Experimenting with in...
Analogue to digital?
• Will take time for residents to catch up
• Preparing for the moment they do
• Experimenting with in...
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Local government: Analogue to Digital

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Presentation from Louise Kidney at Blackburn with Darwen Borough Council on the challenges local government face in switching from analogue to digital communications in the 21st century.

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  • 45% consists of * 17% formerly classified as unfit Category 1. * 10-15% number of H & S risks formally identified but not necessarily crossing over with above. * 15% fall below Decent Home Standard
  • Local government: Analogue to Digital

    1. 1. Local Government: Analogue to Digital Blackburn with Darwen Borough Council in the 21st century
    2. 2. Out with the old? • Accrington Observer being produced in Manchester • Burnley Express production moving to Preston • Lancashire Telegraph circulation down to 28,000 & falling • Proposed restrictions on number of issues of local government ‘newspapers’ permitted
    3. 3. Digitally appropriate? • 54% of 18-24’s have social networking profiles they use regularly • Facebook estimates reach for Blackburn/Darwen of approximately 60,000 • Population of Blackburn/Darwen is 137,000 at last census • 45% of borough’s housing considered ‘unsatisfactory’
    4. 4. Digital Inclusion • 490,000 public sector jobs to go • Central government pushing for all transactions to occur online • Local government transactions, including paying Council Tax, wrapped up in this • Online transaction costs 27p. Telephone £3.22. Face to face £6.56. Src: Nesta/Socitm • Free platforms, free tools, open source code
    5. 5. Baby steps • 1-2-1 engagement with individual influencers on Twitter • Online reading groups run by the library/social media workshops • Facebook groups for Council run services/entertainment (Darwen Festival, Darwen Leisure Centre) • Broadcast Twitter streams • Using ‘events’ days such as National Poetry Day to make broadcasts interesting • Internal blogs
    6. 6. Fear of the future • Have we always allowed people to talk back? • Fear of what will happen if floodgates opened • Value in preparing workflows before that happens • What are we expecting people to say? • We have to talk to people on their preferred channel
    7. 7. Building the paths for the future to walk • BWD Winter (maps, GPS, Facebook, Twitter, Met Office, schools) • Advertising our groups & streams • Graffiti Flickr • YouTube videos • Town Centre website • External blogs • 100 Voices • Social media grids
    8. 8. Digital avalanches (Generation Y) • Digital immersion a given • Digital expectation of service or will go elsewhere • Democratic services engagement • Crowd sourcing planning • Open data/mash ups • The NHS – opening a can of worms • Reliable, flexible, transparent, personalised, stable, integrated framework as a hub
    9. 9. Analogue to digital? • Will take time for residents to catch up • Preparing for the moment they do • Experimenting with innovation & creativity to change the way we deliver our Services in an age of austerity • Providing training & incentives to assist in take up • Aim: All channels open to 2 way communication within an organisation designed to use it
    10. 10. Analogue to digital? • Will take time for residents to catch up • Preparing for the moment they do • Experimenting with innovation & creativity to change the way we deliver our Services in an age of austerity • Providing training & incentives to assist in take up • Aim: All channels open to 2 way communication within an organisation designed to use it

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