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A Matter of Trust

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We look at the trusted status of magazine brands and the extent to which this has a 'rub effect' for advertisers

Published in: Data & Analytics
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A Matter of Trust

  1. 1. A MATTER OF TRUST
  2. 2. KPIs
  3. 3. Delivering trust for clients is clearly really important right now
  4. 4. Base sample size of trust statements section: Mag readers – 2484, Social Media – 654.
  5. 5. To what extent do you trust the information provided by the above brand? ‘I trust the information they provide completely’ + ‘I slightly trust the information they provide’ Base sample size of trust statements: Mag readers – 2484, Social Media – 654.
  6. 6. Category Analysis
  7. 7. The Rub Effect
  8. 8. ghd ICE study (n=748) Sample: UK women aged 18-34 and all aware and non-rejecters of ghd
  9. 9. ghd ICE study (n=748) Sample: UK women aged 18-34 and all aware and non-rejecters of ghd

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