NESN 2011 V2


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NESN 2011 V2

  1. 1. An Introduction <br />To <br />The New England Sports Network<br />
  2. 2. The Boston Red Sox and The Boston Bruins are among the most venerable brands in the world. Their fans are widely regarded as the most loyal, passionate and supportive in all of sports. Affiliation with these teams generate results for the companies that build ties to this active community.<br /> NESN has been a pioneer in developing unique marketing integrations for our client partners.<br />Our advertisers have many opportunities to be a part of the content of our programs. As the title sponsor of an original program, pro-sports feature or segment on NESN, client’s can integrate their message with unique and compelling content. We promote our sponsors in high profile programming across the network, online through (New England’s most viewed regional sports news website) and, in many cases, with outside media (radio, print and online).<br />NESN has numerous examples of partners who have successfully used NESN properties to increase brand awareness. Companies such as WB Mason, TD Bank, Eastern Bank, Ace Tickets and Olympia Sports use NESN as their core marketing vehicle. They return to NESN year after year because of the significant return on investment NESN programming delivers.<br />
  3. 3. About NESN<br /> New England’s largest television network reaching almost 5 million homes in 8 DMA’s<br /> Highest rated regional sports network in the country for baseball<br /> Extended basic cable channel + distribution on all major satellite providers<br /> Joint ownership – Boston Red Sox and Boston Bruins<br /> Flagship station of the Boston Red Sox. 149 Red Sox games in the Boston DMA & all other New England DMA’s, plus pre and post game shows<br /> Flagship station of the 2011 Stanley Cup Champions the Boston Bruins: 70 Bruins regular season and 7 playoff games exclusively<br /> All NESN programming delivered in High Definition <br /> NESN has the ability to cover seven DMA’s throughout New England – as one buy or by individual market<br /> Locally produced programs include NESN Daily, Beanpot Hockey, AT&T Schooled,<br /> Hockey East, The Ultimate Red Sox Show, Sox Appeal, The Buzz, NESN Comedy All-Stars,<br /> and more!<br />
  4. 4. NESN Coverage<br />Presque Isle DMA<br />30,860 homes<br />Cable/Satellite Penetration in New England<br />92% of the homes in New England are wired for either cable or satellite TV. That’s over 4.8 million homes!<br />Bangor DMA<br />143,650 homes<br />Burlington DMA<br />328,050 homes<br />Portland DMA<br />407,560 homes<br />Albany DMA<br />69,470 homes<br />Springfield DMA<br />263,520 homes<br />Boston DMA<br />2,393,960 homes<br />Hartford DMA<br />1,007,490 homes<br />Providence DMA<br />626,800 homes<br />
  5. 5. Boston Red Sox Baseball on NESN<br />
  6. 6. Original Red Sox Programming<br />Watch Red Sox Gameday Live for a full hour before each Red Sox. Host Tom Caron is joined by analysts and Hall of Famers Peter Gammons, Dennis Eckersley and Jim Rice.<br />After the last inning, the action's just beginning. Extra Innings is NESN's Red Sox post-game show, with EXTRA highlights, EXTRA interviews and EXTRA analysis. W.B. Mason Extra Innings features in-studio guests, including journalists and analysts, as well as on-field and clubhouse interviews with players, coaches, and team management. <br />Our extended post game show, Red Sox Final provides bonus coverage of the Sox with more highlights, news, and scores from around the league. Red Sox Final also features in-studio player appearances as well as viewer phone calls. <br />
  7. 7. Available Red Sox Elements<br />Live reads<br />Title Sponsorships<br />Unique Promotions<br />Virtual Signage<br />Billboards<br /> Feature sponsorships<br />Online components<br />
  8. 8. Virtual Signage Sponsorship<br />For select Virtual Signage games, NESN offers client’s the opportunity to have prominent visibility in live action (behind home plate) for an entire inning of play (also available for ½ innings). <br />
  9. 9. 2011 Stanley Cup Champions The Boston Bruins on NESN<br />
  10. 10. NESN Original Programming <br />Keeping Bruins Fans Connected to the Game<br />Thursdays at 10:30pm October- March<br />Every Thursday at 10:30 p.m., the gloves come off. Join Mike Milbury, Andy Brickley and Jack Edwards as they debate the hottest and most controversial issues in hockey on The Instigators. These guys don’t pull any punches so don’t miss The Instigators every Thursday night on NESN.<br />Saturdays at 6pm October- March<br />There’s a new show in town…… giving Bruins Fans a inside look at the team on and off the ice. Hosted by Kathryn Tappen, the show includes all the best surrounding the players and their personalities, weekly interviews, a “Presidential Address” discussion with <br />Cam Neely, new features, highlights, sounds bites, interviews and off-ice stories.<br />10<br />
  11. 11. Unique Branding Elements and Marketing Opportunities<br />Live Reads<br />Title Sponsorships<br />Unique Promotions<br />Billboards<br />Virtual Signage<br />Feature Sponsorships<br />Digital Sponsorships<br />
  12. 12. More Sponsor Opportunites<br /> section take over<br />
  13. 13. NESN Develops Customized Media and Marketing Solutions Designed to Generate Results for Our Client Partners<br />For more information contact:<br />Louis Rivera<br /><br />617.927.1371<br />
  14. 14. Thank-you!<br />