Making New Product Launches Successful: ERP and Supply Chain Strategies

Louis Columbus
Louis ColumbusMarketing and Product Management Leader, Forbes Columnist, Software Expertise in Analytics, Cloud, CPQ & ERP Solutions at IQMS
Making New Product Launches Successful:
    ERP and Supply Chain Strategies




                            Louis Columbus
                            Cincom Systems
Successful new product introductions generate 70% of a given A&D products’
revenue, yet must integrate from several hundred to over a thousand systems to
achieve this on a consistent basis.                                Source: AT Kearney
Over 80% of Product Lifecycle Costs Are Locked In During Design

Source: DARPA Rapid Design Exploration and Optimization Project
Source: Failed Product Launches Emphasize Need to Strengthen S&OP Involvement Published: 30 May 2012 Analyst(s): Jan Kohler, Janet
Suleski
Tactical




           Integrate Sales & Operations Planning (S&OP) into the New Product
                               Introduction Process Early
Business                                                                        Enterprise Data Warehouses
                                Leadership
                                                                                                                      (PLM/ERP/SCM/BI)


                                                                                            Manufacturing Data Warehouse
                            Manufacturing                                               (Historian or DB associated with MES, EHS,
CONTINUUM OF ROLES SERVED




                             Management
                                                                                                           etc.)
                            Site Leadership
                                                                                                                     DB
                                                                                DB


                                                                                      Operational Data Stores
                               Functional/
                                                                  Data Historians       (MES, CMMS, etc.)
                             Task Workers




                                                                                            DB

                                Operators,        Operational Technologies
                                Engineers,
                               Technicians                 (OT)

                                                       REAL-TIME                       TRANSACTIONAL                         STAGED DATA
                                                   (seconds, minutes)               (minutes, hours, shifts)        (shifts, days, weeks, months)

                                                                          TIME FRAME FOR DECISION SUPPORT
                                                  Define An Analytics & Intelligence Strategy Source: Gartner
                                              To Measure Demand and Increase Forecast Accuracy
Customer Relationship
            Management (CRM)
                                                                  Functional Plant Applications
                                                                  (for example, MES, CMMS,
                                                                  QMS, EHS, LIMS, etc.)
  Supply Chain
Management (SCM)

                                   Business
                                   Intelligence
Enterprise Resource                                                   Conditions, Locations,
                                   and             Plant
                                                  Manufacturing
  Planning (ERP)                                                      Events, State, Constraints,
                                   Enterprise       Operations
                                                  Visibility
                                   Performance                        Costs, Exceptions, Actions
                                   Management

 Enterprise Asset
Management (EAM)
                                                                  SCADA, Control Systems,
                                                                  Sensors, DCS, and OT

             Product Life Cycle
             Management (PLM)




  Establish and Maintain Manufacturing Visibility Into New Product
              Introduction Plans Across the Enterprise     Source: Gartner
Reinforce/Reward Collaboration, Communication with Shared
              Performance Drivers Globally
Changing from Functional to Program/Process Management Structure
                    Streamlines Development
The Better the S&OP Planning, The More Accurate Project Execution
                               Becomes
Sources: WSJ, Purchasing.com, AMR Research
Obsess, Measure and Report Quality so it becomes part of Your DNA
A Successful Launch Happens When Processes, Systems and People Are Well Coordinated
Photo credit: NASA/Sandra Joseph, Kevin O'Connell
                                                  To A Common Vision and Goal
Thank You
For more information visit:
              http://erp.cincom.com/

              lcolumbus@cincom.com

                                       2012 Cincom Systems, Inc.
                                           All Rights Reserved
                                         Developed in the U.S.A.

CINCOM, the Quadrant Logo, and Simplification Through Innovation are registered trademarks of Cincom Systems, Inc.
                            All other trademarks belong to their respective companies.
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Similar to Making New Product Launches Successful: ERP and Supply Chain Strategies(20)

Making New Product Launches Successful: ERP and Supply Chain Strategies

  • 1. Making New Product Launches Successful: ERP and Supply Chain Strategies Louis Columbus Cincom Systems
  • 2. Successful new product introductions generate 70% of a given A&D products’ revenue, yet must integrate from several hundred to over a thousand systems to achieve this on a consistent basis. Source: AT Kearney
  • 3. Over 80% of Product Lifecycle Costs Are Locked In During Design Source: DARPA Rapid Design Exploration and Optimization Project
  • 4. Source: Failed Product Launches Emphasize Need to Strengthen S&OP Involvement Published: 30 May 2012 Analyst(s): Jan Kohler, Janet Suleski
  • 5. Tactical Integrate Sales & Operations Planning (S&OP) into the New Product Introduction Process Early
  • 6. Business Enterprise Data Warehouses Leadership (PLM/ERP/SCM/BI) Manufacturing Data Warehouse Manufacturing (Historian or DB associated with MES, EHS, CONTINUUM OF ROLES SERVED Management etc.) Site Leadership DB DB Operational Data Stores Functional/ Data Historians (MES, CMMS, etc.) Task Workers DB Operators, Operational Technologies Engineers, Technicians (OT) REAL-TIME TRANSACTIONAL STAGED DATA (seconds, minutes) (minutes, hours, shifts) (shifts, days, weeks, months) TIME FRAME FOR DECISION SUPPORT Define An Analytics & Intelligence Strategy Source: Gartner To Measure Demand and Increase Forecast Accuracy
  • 7. Customer Relationship Management (CRM) Functional Plant Applications (for example, MES, CMMS, QMS, EHS, LIMS, etc.) Supply Chain Management (SCM) Business Intelligence Enterprise Resource Conditions, Locations, and Plant Manufacturing Planning (ERP) Events, State, Constraints, Enterprise Operations Visibility Performance Costs, Exceptions, Actions Management Enterprise Asset Management (EAM) SCADA, Control Systems, Sensors, DCS, and OT Product Life Cycle Management (PLM) Establish and Maintain Manufacturing Visibility Into New Product Introduction Plans Across the Enterprise Source: Gartner
  • 8. Reinforce/Reward Collaboration, Communication with Shared Performance Drivers Globally
  • 9. Changing from Functional to Program/Process Management Structure Streamlines Development
  • 10. The Better the S&OP Planning, The More Accurate Project Execution Becomes Sources: WSJ, Purchasing.com, AMR Research
  • 11. Obsess, Measure and Report Quality so it becomes part of Your DNA
  • 12. A Successful Launch Happens When Processes, Systems and People Are Well Coordinated Photo credit: NASA/Sandra Joseph, Kevin O'Connell To A Common Vision and Goal
  • 14. For more information visit: http://erp.cincom.com/ lcolumbus@cincom.com  2012 Cincom Systems, Inc. All Rights Reserved Developed in the U.S.A. CINCOM, the Quadrant Logo, and Simplification Through Innovation are registered trademarks of Cincom Systems, Inc. All other trademarks belong to their respective companies.