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Old Media
New Media
OLD vs NEW
You & Today’s Media
Rich Media
Future of Media
is old.
is user generated.
Let’s look at




   an example of an interactive ad
  Know that we now create content.
   We want to be surprised. We see...
DISTRIBUTION	
  CHANNELS	
  
Limited	
  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  Unlimited	
  

         ATTENTION	
  
  A...
Let’s look at




            Online Media
Learn that creators, distributors, and
 consumers can now tell their stories
  ...
Wikipedia has over 13 million articles…
 

some studies show it’s more accurate than
Encyclopedia Britannica… 78% of thes...
24 of the 25 largest
      newspapers are
 experiencing record
declines in circulation
because we no longer
 search for th...
Let’s look at




              Media
know how YOU and the online media
    zeitgeist have changed.
Let’s look at




                 Rich Media
       observe how the advertising
landscape change. What did Rich Media pro...
Let’s look at




The Future of Consumer Entertainment
    Learn from industry experts,
   leverage choice and experience.
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
LoudWhistle:   The Ever-changing Online Media Landscape
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LoudWhistle: The Ever-changing Online Media Landscape

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LoudWhistle: The Ever-changing Online Media Landscape

  1. Old Media New Media OLD vs NEW You & Today’s Media Rich Media Future of Media
  2. is old.
  3. is user generated.
  4. Let’s look at an example of an interactive ad Know that we now create content. We want to be surprised. We seek meaningful interaction. Content is king.
  5. DISTRIBUTION  CHANNELS   Limited  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐  Unlimited   ATTENTION   Abundant  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐  Scarce  
  6. Let’s look at Online Media Learn that creators, distributors, and consumers can now tell their stories in an unlimited variety of media.
  7. Wikipedia has over 13 million articles…   some studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English Social Media has overtaken porn as the #1   activity on the Web
  8. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news nds us.
  9. Let’s look at Media know how YOU and the online media zeitgeist have changed.
  10. Let’s look at Rich Media observe how the advertising landscape change. What did Rich Media provide?
  11. Let’s look at The Future of Consumer Entertainment Learn from industry experts, leverage choice and experience.

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