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If you are selling anything, you probably know
how it's often difficult to get people moving off
their butts and buying fr...
…there is a way to get them a bit more motivated by
injecting your ad with a little keeping-up-with-the-Joneses,
with a li...
And all you need is one word.
What is it?
The word "still"
"Still" implies that your prospects are stuck
in the past. It can imply that what they are
doing is wrong. It can imply th...
WHAT FOLLOWS ARE SOME LINGUISTIC FRAMES USING THIS
LANGUAGE PATTERN YOU CAN USE IN YOUR ADVERTISING:
If you're still....
EXAMPLE:
"If you're still using Microsoft Word to
write your books, you are giving
yourself a lot of e...
Are you still...?
EXAMPLE:
"Are you still searching for your soul mate?“
(For a dating service or relationship book)
Do you still...?
EXAMPLE:
"Do you still use Yahoo to search the internet?“
(Here you'd give reasons why they shouldn't
be ...
When I use this frame in writing ads for my copywriting clients,
I like to use the question form (Do you still..?/Are you ...
Are you still using standard language in your ads...
and getting stale results?
Then click on the arrow below and you’ll b...
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Overcoming Customer Inertia (one way)

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If you're looking for a simple way to shake your prospective customers out of their slumber and get them to take action, here's an NLP Language Pattern that could be just the thing you're looking for to help you.

Published in: Marketing
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Overcoming Customer Inertia (one way)

  1. 1. If you are selling anything, you probably know how it's often difficult to get people moving off their butts and buying from you. Sure, you have to answer all objections, beat price resistance, and show how you're unique… But…
  2. 2. …there is a way to get them a bit more motivated by injecting your ad with a little keeping-up-with-the-Joneses, with a little you’re-out-of-touch, and with a little self-consciousness.
  3. 3. And all you need is one word.
  4. 4. What is it?
  5. 5. The word "still"
  6. 6. "Still" implies that your prospects are stuck in the past. It can imply that what they are doing is wrong. It can imply that their problems haven't been solved. It can also suggest that your product is up-to-date, trend setting, new, etc.
  7. 7. WHAT FOLLOWS ARE SOME LINGUISTIC FRAMES USING THIS LANGUAGE PATTERN YOU CAN USE IN YOUR ADVERTISING:
  8. 8. If you're still.... EXAMPLE: "If you're still using Microsoft Word to write your books, you are giving yourself a lot of extra work...“ (You might be selling a different type of word processing software.)
  9. 9. Are you still...? EXAMPLE: "Are you still searching for your soul mate?“ (For a dating service or relationship book)
  10. 10. Do you still...? EXAMPLE: "Do you still use Yahoo to search the internet?“ (Here you'd give reasons why they shouldn't be using Yahoo.)
  11. 11. When I use this frame in writing ads for my copywriting clients, I like to use the question form (Do you still..?/Are you still...?) more because asking questions of your readers demands an answer. We are programed to answer questions. Don't you agree with me?
  12. 12. Are you still using standard language in your ads... and getting stale results? Then click on the arrow below and you’ll be taken to my website where you can find tons of language patterns specifically designed to help you persuade your customers… TAKE ME THERE!

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