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[04.12]~fusing2010
•   fusing 2010 in 20 minutes:

    [1.] digital as a driving force for non-traditional comm = why am i here?
    ~from gu...
•   [1a.] why am i here = when will viral video replace 30" tvcs?
    ~viral video /vaɪrɚll vɪdɪәʊ/ is a video clip that g...
•   [1b.1] from guerrilla to (b)atl to digital = to.. avoiding labels
    ~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted...
•   [1b.2] from guerrilla to (b)atl to digital = to.. avoiding labels
    ~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted...
•   [1b.3] from guerrilla to (b)atl to digital = to.. avoiding labels
    ~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted...
•   [2.] fighting for attention = creating your own audience
    ~creating a self-sufficient message which becomes a mediu...
•   [3a.] the future is already here = it's just not evenly distributed
    ~http://bit.ly/WrmM, 8 700 300 views, 16 777 r...
•   [3b.] new commendments for fuse 2010 = on=off=on...

    [1.] real
    [2.] live
    [3.] free
    [4.] transparent
  ...
•   [3.c] what about 2009? = best use of media, internet
    ~ panorama /'pænә'rɑ:mә/ is any wide-angle view of a physical...
•   the very last slide

    ~you are only as good = as your latest work
    ~feel free to contact me:
    ~e: gatis.murni...
•   [*.] you're only as good = as your latest work
    ~eyes /aɪz/ is an organ which reacts to light for several purposes;...
Gatis Mūrnieks || Lotus 4: Digital Marketing
Gatis Mūrnieks || Lotus 4: Digital Marketing
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Gatis Mūrnieks || Lotus 4: Digital Marketing

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Presentation by Gatis Mūrnieks in conference "Lotus 4: Digital marketing" organized by AIESEC Riga. December 4th 2009.

Published in: Technology, News & Politics
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Gatis Mūrnieks || Lotus 4: Digital Marketing

  1. 1. [04.12]~fusing2010
  2. 2. • fusing 2010 in 20 minutes: [1.] digital as a driving force for non-traditional comm = why am i here? ~from guerrilla to ambient to (b)atl to digital to... avoiding labels [2.] fighting for attention in 2010 = creating your own audience ~"create time instead of stelaing it." /time bandits@farfar, sweden/ [3.] the future is already here = it's just not evenly distributed ~new commendments for my future work: on=off=on...
  3. 3. • [1a.] why am i here = when will viral video replace 30" tvcs? ~viral video /vaɪrɚll vɪdɪәʊ/ is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites; http://bit.ly/8H7ygE
  4. 4. • [1b.1] from guerrilla to (b)atl to digital = to.. avoiding labels ~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted 'kɒntɛnt/ also known as consumer- generated media (CGM); refers to various kinds of media content, publicly available, that are produced by end-users; http://bit.ly/7bL5JY
  5. 5. • [1b.2] from guerrilla to (b)atl to digital = to.. avoiding labels ~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted 'kɒntɛnt/ also known as consumer- generated media (CGM); refers to various kinds of media content, publicly available, that are produced by end-users; http://bit.ly/6bPZ9I
  6. 6. • [1b.3] from guerrilla to (b)atl to digital = to.. avoiding labels ~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted 'kɒntɛnt/ also known as consumer- generated media (CGM); refers to various kinds of media content, publicly available, that are produced by end-users; http://bit.ly/7nmuHM
  7. 7. • [2.] fighting for attention = creating your own audience ~creating a self-sufficient message which becomes a medium of its own ~traditional media channels are lowering their standards to air the news first ~the public is looking for "bread and circuses"; http://bit.ly/50KT7e
  8. 8. • [3a.] the future is already here = it's just not evenly distributed ~http://bit.ly/WrmM, 8 700 300 views, 16 777 ratings (avg. 5 stars) this a mash-up video of lego, star wars and a comedian ski by eddie izzard;
  9. 9. • [3b.] new commendments for fuse 2010 = on=off=on... [1.] real [2.] live [3.] free [4.] transparent [5.] searching/ sharing [6.] connecting/ collaborative [7.] diy/ pro-am [8.] ugc [9.] video/ famous for a day [10.] working with cube-media & hypnosis group
  10. 10. • [3.c] what about 2009? = best use of media, internet ~ panorama /'pænә'rɑ:mә/ is any wide-angle view of a physical space. It has also come to refer to a wide-angle representation of such a view—whether in painting, drawing, photography, film/video, or a 3d model; http://bit.ly/6WpmmK
  11. 11. • the very last slide ~you are only as good = as your latest work ~feel free to contact me: ~e: gatis.murnieks@omnicommediagroup.lv ~m: +371 26 58 58 20 ~w: http://www.youtube.com/fusegatismurnieks ~s: fusegatismurnieks ~thank you for being fused
  12. 12. • [*.] you're only as good = as your latest work ~eyes /aɪz/ is an organ which reacts to light for several purposes; http://bit.ly/59WFyE

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