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Export –  ultimate answer to all problems...
Agenda <ul><li>Shortly about lector </li></ul><ul><li>What is JSC Laima </li></ul><ul><li>What is JSC Gutta </li></ul><ul>...
Ieva Johnsson (Jonsone) <ul><li>Born and raised in Latvia </li></ul><ul><li>RCHV, Theater Academy in St Petersburg, Malard...
<ul><li>AS Laima  is one of the oldest producers of sweets in the Baltic States,  company was established in 1870. I ts kn...
<ul><li>AS  Gutta is  one of the  leading producer s  and distributor s  of natural fruit and vegetable juices, nectars, j...
Historical development 2000 – NPFB purchases Staburadze AS, second largest confectionary producer in Latvia 2000 – NPFB (S...
And then came NP Foods <ul><li>NP Foods business area </li></ul><ul><ul><li>Development of Food product brands, sales and ...
NP Foods Ltd <ul><li>Representing 2 production companies – 2 portfolios: </li></ul><ul><ul><ul><ul><ul><li>AS LAIMA – 300 ...
Export markets
Export markets how we choose  <ul><li>Research and study of market in particular country: </li></ul><ul><li>traditions and...
Export markets how we try to succeed <ul><li>Work with distributor </li></ul><ul><li>Support of distributor </li></ul><ul>...
Export <ul><li>Always adds some problems to producers:  </li></ul><ul><li>specific demands of each country, language etc. ...
Export <ul><li>Success : </li></ul><ul><li>Slovakia, Azerbajain, Georgia </li></ul><ul><li>2. Failure: </li></ul><ul><li>B...
Conclusion <ul><li>I hope you can answer: </li></ul><ul><li>if export is the ultimate answer to all problems or  </li></ul...
Thank you!
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Export - ultimate answer to all problems || Lotus 5: International Business

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Presentation by A/S NP foods- "Entering and staying in the market" in conference Lotus 5: International Business, organized by AIESEC Riga. 24.04.2010 in SSE-Riga.

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Export - ultimate answer to all problems || Lotus 5: International Business

  1. 1. Export – ultimate answer to all problems...
  2. 2. Agenda <ul><li>Shortly about lector </li></ul><ul><li>What is JSC Laima </li></ul><ul><li>What is JSC Gutta </li></ul><ul><li>What is NP Food Ltd and how it is connected with Laima and Gutta </li></ul><ul><li>Export – old news for some, for some news of the day </li></ul><ul><li>Export markets – how we choose – how we approach – how we try to succeed </li></ul><ul><li>Export – easy or difficult – do we need it </li></ul><ul><li>Export results – success stories and failures </li></ul><ul><li>Export culture – other nations, other traditions, other habits </li></ul><ul><li>Conclusion – is export the ultimate answer </li></ul>
  3. 3. Ieva Johnsson (Jonsone) <ul><li>Born and raised in Latvia </li></ul><ul><li>RCHV, Theater Academy in St Petersburg, Malardalen University, Stockholm University </li></ul><ul><li>In Sweden: Baltic Trade Office, Business Communication Network, Nykoping Strand Educational Center, Lamiflex Board </li></ul><ul><li>In Latvia: Baltrotors, Latvijas balzams, </li></ul><ul><li>Laima NP Foods </li></ul>
  4. 4. <ul><li>AS Laima is one of the oldest producers of sweets in the Baltic States, company was established in 1870. I ts knowledge and experience in producing confectionary are based on the tradition and perennial development of trade skills. </li></ul><ul><li>AS Laima confectionary is devided in 3 product categories: chocolate, sugar and flour. </li></ul><ul><li>Totally over 300 SKU. </li></ul><ul><li>AS Laima professional and highly experience confectionery specialists are ready to assist in any of your confectionary project. </li></ul><ul><li>www. laima.lv </li></ul>Chocolate Sugar Flour Wafers and biscuits Marshmallow Dragee Jellies Caramels Candies, bars, tablets and boxes
  5. 5. <ul><li>AS Gutta is one of the leading producer s and distributor s of natural fruit and vegetable juices, nectars, juice drinks, drinking water and carbonated soft drinks in the Baltic market . </li></ul><ul><li>AS Gutta has 25 % of market in the Baltic States and 40% in Latvia. </li></ul><ul><li>AS Gutta has more than 60 products in the assortments with following brand names: „Gutta”, „Samba”, „Gutta MAX”, „Everest”, „Rāmava”, „Rīgas Kvass”. </li></ul><ul><li>AS Gutta currently produces Private Label products. </li></ul><ul><li>www.gutta.lv </li></ul>Juices, nectars and drinks Soft drinks and kvass
  6. 6. Historical development 2000 – NPFB purchases Staburadze AS, second largest confectionary producer in Latvia 2000 – NPFB (Staburadze AS) purchases Laima AS the leading producer of confectionary in Latvia 2001 – NPFB (Laima AS) purchases Euro Food SIA, Latvian fast and fresh food producer in Latvia 2001 – NPFB purchases Gutta AS, Latvias largest juice and non alcoholic beverage producer in Latvia 2006 – NPFB purchases Lider Artur Sp.z.o.o., biscuit producer in Poland 2007 – NPFB purchases Margiris UAB, fast food producer and distributor in Lithuania 2008 – NPFB purchases one of the biggest food processing company in Czech Republic - HAME
  7. 7. And then came NP Foods <ul><li>NP Foods business area </li></ul><ul><ul><li>Development of Food product brands, sales and marketing </li></ul></ul><ul><ul><li>Centralized support and service functions </li></ul></ul><ul><li>JSC Laima and JSC Gutta factors of merge </li></ul><ul><ul><li>Both companies in the same industry – food processing and sales </li></ul></ul><ul><ul><li>Same clients and geographical regions ( home market – Baltics) </li></ul></ul><ul><ul><li>One distributor - NP Logistics </li></ul></ul><ul><ul><li>Same suppliers of raw materials (partly) </li></ul></ul>
  8. 8. NP Foods Ltd <ul><li>Representing 2 production companies – 2 portfolios: </li></ul><ul><ul><ul><ul><ul><li>AS LAIMA – 300 SKU </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>3 product groups: chocolate, sugar and flour </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>AS GUTTA – 100 SKU </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Juices, nectars, drinks, water and carbonated drinks </li></ul></ul></ul></ul></ul><ul><li>Experienced and professional sales team </li></ul><ul><li>Better logistics solutions – NP Logistics – one loading place for both portfolios </li></ul><ul><li>Offer of compound cargos - easier to cooperate with wider portfolio </li></ul><ul><li>Wide options for Private Label projects </li></ul><ul><ul><ul><ul><ul><li>www.npfoods.eu </li></ul></ul></ul></ul></ul>
  9. 9. Export markets
  10. 10. Export markets how we choose <ul><li>Research and study of market in particular country: </li></ul><ul><li>traditions and frequence of usage of the product </li></ul><ul><li>culture </li></ul><ul><li>competitors – local producers and imported brands </li></ul><ul><li>local situation – economical, political and pecularities </li></ul><ul><li>how we approach </li></ul><ul><li>Need to find partner for further cooperation: </li></ul><ul><li>trade shows </li></ul><ul><li>trade missions </li></ul><ul><li>contacts through different media, channels etc. </li></ul>
  11. 11. Export markets how we try to succeed <ul><li>Work with distributor </li></ul><ul><li>Support of distributor </li></ul><ul><li>Participation in different fairs and acitvities that promotes product and brand itself in the particular country </li></ul><ul><li>Production of Private Label </li></ul>
  12. 12. Export <ul><li>Always adds some problems to producers: </li></ul><ul><li>specific demands of each country, language etc. </li></ul><ul><li>specific taste requirements </li></ul><ul><li>specific logistic demands </li></ul><ul><li>tight delivery schedules, just in time requirement, wide delivery area, etc. </li></ul><ul><li>Do we need it? </li></ul><ul><li>Do we have free production capacity? </li></ul><ul><li>Do we have resources to meet all demands? </li></ul><ul><li>What it will give to our company: turnover, CM, reduction of production costs etc. </li></ul>
  13. 13. Export <ul><li>Success : </li></ul><ul><li>Slovakia, Azerbajain, Georgia </li></ul><ul><li>2. Failure: </li></ul><ul><li>Belorussia, Ukraine </li></ul><ul><li>3. Culture: </li></ul><ul><li>to be aware of the culture </li></ul><ul><li>to know what is sacred in this country </li></ul><ul><li>what you can’t and what you can talk about </li></ul><ul><li>what you 100% need to talk about </li></ul>
  14. 14. Conclusion <ul><li>I hope you can answer: </li></ul><ul><li>if export is the ultimate answer to all problems or </li></ul><ul><li>it is determined, strategic work of the company with very precisely defined goals as well as assigned resources </li></ul>
  15. 15. Thank you!

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