Are We Listening: Social Media and Marketing the Independent School

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Today's consumers want to be part of the conversation and rely on each others' opinions for decision-making. Independent schools should create space for that community and conversation on social media sites. This preso was delivered at the February 2009 NAIS Annual Conference.

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Are We Listening: Social Media and Marketing the Independent School

  1. 1. Lorrie Jackson Director of Communications/Marketing Lausanne Collegiate
  2. 2. Act I The
  3. 3. They use social media. We should
  4. 4. Act II Facebook
  5. 5. 19 minutes per day
  6. 6. 1.Official school page 2.Alumni group or page depending on mission/goals 3.Other subgroups (band, drama) as groups or pages. Act III Lessons
  7. 7. Lesson #1: Be There
  8. 8. Lesson #2:
  9. 9. Lesson #3: Be Selfish
  10. 10. Come to the Dark Side. We have
  11. 11. Lesson #4: Lesson #3: Target Target Students Students
  12. 12. Lesson #5: Define Vision
  13. 13. Social Media It’s Time to Join the Matters. Conversation.
  14. 14. lausanneschool.com/presentatio ns http://flickr.com/creativecommons

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