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Lorna Parascandolo Resume 2016 2


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Lorna Parascandolo Resume 2016 2

  1. 1. Lorna Parascandolo 5772 Garden Grove Blvd #346 Westminster CA. 92683 Telephone/Message (562) 661-3057 CORPORATE DIRECTOR OF CATERING AND SALES Manager and Sales leader with 20+ years of driving profitable growth through innovative sales and operations, and strategies, and most of maintaining strong work ethics . SKILLS Strategic Planning Marketing Research Strong Selling Skills Event Management Vendor Management Property Management Corporate Management Hospitality Management Excellent Interpersonal Skills PERFORMANCE HIGHLIGHTS • Boosted leads to 238 from < 20 while cutting marketing costs 10%. • Created, in one year, a proactive marketing strategy to improve customer service and increase sales and profitability by training, team building, and customer selling skills. • Developed a comprehensive sales/marketing program and built a culture of relationship selling- achieved 75% of overall revenue plan. • Recruited 90 accounts that delivered net revenue of 65K + per month. • Restructured sales organization to build a high-caliber, market-driven team. Increased annual closing volume from 20K to 500K within 24 months. • Managed high volume venue daily operations over 200-300 events per month. • Use innovative sales techniques to build a strong client base. CAREER TRACK • Director, Catering Operations, Pacific Life Insurance, Newport Beach CA 2012- Present • Director, Sales/Management Villa Royale Hotel, Palm Springs CA 2010- 2012 • Director , Sales Operations, Specialty Restaurants, Los Angeles CA 2009 - 2010 • Delphi Systems Analyst, Harrah’s Entertainment , Las Vegas CA 2008 – 2009 • Director, Operations, Queen Mary, Long Beach CA 2000- 2008 REFERENCES • Kevin Barber 650-200-8866 15yr • Dr. Barbra Pavlov 818-523-1818 10yr • Judi Arsenault 336-209-1281 2yr • Jane Guon 949-929-4300 5yr ON GOING EDUCATION
  2. 2. Performing Calculations on Data Microsoft, Intermediate Skills in Microsoft, Advanced Skills in Microsoft Outlook 2010, what’s New in Microsoft Word, Writing Advantage, and Intermediate Skills in Excel. Microsoft Powerpoint.