Finding a Veterinarian When You Need a Source• Consider asking your local veterinarian.• Ask for a referral.• Go to your network.• Veterinarians with an online presence may be more likely to be willing to speak to the media.• Do a Google search for similar articles. Who is the source or author?
Finding a Veterinarian When You Need a Source• Board certified veterinarians: http://www.avma.org/education/abvs/specialty_• University hospitals: http://www.avma.org/education/cvea/colleges_
Vetting Your Chosen Veterinarian• Do a Google search. Look for a bio and for previous online discussions.• Check with state for licensure/disciplinary action. http://www.aavsb.org/DLR/• Currently practicing? Retired?• Any publications? Where? Peer-reviewed?• Affiliations? (AVMA, local VMA, AAFP, AAHA, etc.)• Speaking engagements?
Vetting Your Chosen Veterinarian• Board certified? http://www.avma.org/education/abvs/specialty_• Only boarded veterinarians should be referring to themselves as specialists, although other veterinarians may still be knowledgeable sources.
Reasons a Veterinarian May Not Welcome Media Attention• Fear of negative publicity• Fear of being misquoted/quoted out of context• Lack of time• Lack of confidence• Lack of knowledge about subject matter for interview
Getting a Veterinarian to Agree to Become a Source• Offer to do a phone interview or email interview and leave the choice up to your source.• Offer to provide questions ahead of time, if possible.• Be honest.• Be flexible.• Allow as much lead time as possible. Don’t procrastinate.
My InformationLorie Huston, DVM• Phone: (401)921-6369• Email: email@example.com• www.pet-health-care-gazette.com