Pulse Reach Sales Presenter


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Pulse Reach Sales Presenter

  1. 1. PulseReachYour Online Marketing Agency<br />June 9, 2010<br />Lori Sexton – Account Executive<br />
  2. 2. Who We Are<br />We provide a full agency experience, giving you a specialist service in consultation, design, technical build, platform integration and usability intelligence along with a proven track record for providing a good return on investment through our online marketing services. Our teams work together in an open plan environment to ensure your project is built using the whole organization's expertise, giving you a successful start online.<br />Since the company started, we have worked hard and taken a proactive approach to looking after our all clients’ needs. This has helped us to build a solid reputation with great customer reviews. As a result, our growth in sales is largely due to referrals and returning business.<br />We firmly believe that, based on our specialist knowledge and proven track record, we should be your first choice when you are looking for an online marketing agency that can deliver results every time, helping your business to become a major force on the Internet.<br />
  3. 3. overview<br /><ul><li> Web Site & Landing Pages
  4. 4. Search Engine Optimization
  5. 5. Pay-per-click Marketing
  6. 6. Social Media & Blogging
  7. 7. E-mail Marketing
  8. 8. Measurement</li></li></ul><li><ul><li>A credible design gets noticed and remembered
  9. 9. PPC landing pages track your paid clicks
  10. 10. Make sure you have obvious “Calls to Action”
  11. 11. The number one objective of your website is to create new customers through leads
  12. 12. Make your inquiry form short, sweet, and easy-to-find</li></ul>Web design isn’t about xyz acronyms, flashy things that zip across a page or even how to make something look pretty on a monitor. It starts with listening, then researching and finally understanding the journey a user takes to complete a desired task or function.<br />It’s about testing, not just to conform with W3C standards and accessibility, but with the users as well, making sure their journey is a good experience. It also means not being afraid to change things that don’t work, aren’t productive or result in a high rate of users ‘bouncing’ to a competitor’s site.<br />
  13. 13. Search Engine Optimization<br /><ul><li>Research keywords
  14. 14. Optimize code on web pages
  15. 15. Optimize keywords on web pages
  16. 16. One phrase per page rule-of-thumb applies</li></ul>lead generation channels<br />
  17. 17. Pay-per-click Marketing<br /><ul><li>Be at the top of the page for your categories
  18. 18. Pay only when somebody clicks your ad
  19. 19. A well written ad gets more clicks
  20. 20. Ads can be limited to certain geography, days of the week, and hours of the day
  21. 21. Want to be higher than your competitor? Then make a higher bid!</li></ul>lead generation channels<br />
  22. 22. Social Media & Blogging<br /><ul><li>Leverage Facebook, twitter, & LinkedIn
  23. 23. Put “Gems of Wisdom” out there
  24. 24. Be promotional but don’t forget to be conversational
  25. 25. Position a person in your organization as THE expert for what you do and own the category
  26. 26. Re-tweet and repost content across all accounts as much as possible</li></ul>lead generation channels<br />
  27. 27. E-mail Marketing<br /><ul><li>What are you going to write about?
  28. 28. Who is going to write it? We can help!
  29. 29. Blast frequency: at least monthly
  30. 30. Be educational as well as promotional
  31. 31. Build the list from existing customers, tradeshows, networking, etc.
  32. 32. Make list building a habit</li></ul>lead generation channels<br />
  33. 33. measurement <br />Google Analytics – Track overall website activity<br />PulseTracker® – Track web lead activity and SEO/PPC ROI<br />Email Marketing – Track subscriber activity, opens, clicks, bounces, etc.<br />Social Media – Track using Facebook weekly reports<br />
  34. 34. customers<br />Knoxville Zoo – www.knoxville-zoo.org<br />Litton’s – www.littonsburgers.com<br />Games & Things – www.ourgameroom.com<br />P Kelly – www.pamkellyknox.com<br />Edgewater Hotel – www.edgewater-hotel.com<br />Pure Luxe Salon – www.pureluxespa.com<br />