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NYU Mobile Marketing
Content Strategist for App
By Lori Peters
LoriPetersNY@gmail.com
Monday, July 8, 13
MAKE AN APP FOR
GO-ANIMATE
Monday, July 8, 13
Go Animate.com
has no mobile till now
Monday, July 8, 13
Colorful, yet living in the
dark ages.
They need a responsive
website and a mobile app.
Monday, July 8, 13
Demographic spends50% of internet time
on their mobile phones
Middle
income
Have
Extra
time
Artists Techies gamers
They ar...
Buy Rich Media Banner Ads
on Mashable & Brushes app
Goals are to increase traffic to website,
increase revenue and brand a...
Lifetime Value of Customer - $500
Monday, July 8, 13
Buy Ads for a Total of $5,000
ONLY NEED 10 NEW CUSTOMERS TO SUBSCRIBE
TO BREAK EVEN -- 11 and up is all profit
PLACE ADS I...
Users are very into social media and sharing
With the basic free subscription they cannot even
place their animation on th...
Goal of Increased Subscribers is Reached
If possible to advertise on School Apps, get to the teachers.
Small businesses wi...
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NYU Mobile Marketing Content Strategy for App for Goanimate.com

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NYU Mobile Marketing Final Project

Content Marketing Strategy for App for http://goanimate.com

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NYU Mobile Marketing Content Strategy for App for Goanimate.com

  1. 1. NYU Mobile Marketing Content Strategist for App By Lori Peters LoriPetersNY@gmail.com Monday, July 8, 13
  2. 2. MAKE AN APP FOR GO-ANIMATE Monday, July 8, 13
  3. 3. Go Animate.com has no mobile till now Monday, July 8, 13
  4. 4. Colorful, yet living in the dark ages. They need a responsive website and a mobile app. Monday, July 8, 13
  5. 5. Demographic spends50% of internet time on their mobile phones Middle income Have Extra time Artists Techies gamers They are 18-45 yr olds Who make memes and gifs share on Facebook And Tumblr Google+ Our Target Demo- graphic Monday, July 8, 13
  6. 6. Buy Rich Media Banner Ads on Mashable & Brushes app Goals are to increase traffic to website, increase revenue and brand awareness Monday, July 8, 13
  7. 7. Lifetime Value of Customer - $500 Monday, July 8, 13
  8. 8. Buy Ads for a Total of $5,000 ONLY NEED 10 NEW CUSTOMERS TO SUBSCRIBE TO BREAK EVEN -- 11 and up is all profit PLACE ADS IN STREAM ON YOUTUBE OFFER A FREE TRIAL SUBSCRIPTION ONCE THEY GET ON GOANIMATE.COM UPSELL THEM TO A PLUS SUBSCRIPTION Monday, July 8, 13
  9. 9. Users are very into social media and sharing With the basic free subscription they cannot even place their animation on their website or on youtube.com They will be so excited to share their animation They will buy a paid subscription Give the customer badges for getting views, Monday, July 8, 13
  10. 10. Goal of Increased Subscribers is Reached If possible to advertise on School Apps, get to the teachers. Small businesses will find make “Videos” that are fast and fun and easy animations for their clients. Also Explainer and training videos. Business subscription has the most access to all of Go-Animate videos features and characters, props Also upsell extras in app and on mobile website Monday, July 8, 13

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