Kicking Ass Content Connections by Lorelle VanFossen


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WordCamp 2007 presentation of Lorelle VanFossen on Kicking Ass Content Connection, helping bloggers improve their content and build their blog connections and networking, focusing on the relationships on blogs.

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Kicking Ass Content Connections by Lorelle VanFossen

  1. 1. Kicking Ass Content Connection <ul><li>WordCamp 2007 </li></ul><ul><li>By Lorelle VanFossen </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  2. 2. Connecting the Bloggers <ul><li>Do you know your blogging competition? </li></ul><ul><li>Do you know this blogger? </li></ul><ul><li>Have you blogged about this blogger? </li></ul><ul><li>Does something this blogger does interest you? </li></ul><ul><li>To help your build your blog, you must connect with other bloggers and work together to build each other’s blogs </li></ul>
  3. 3. The Blogging First Impression <ul><li>Too many blog posts look like they were written in 10 minutes by someone who clearly: </li></ul><ul><ul><li>Can’t Type </li></ul></ul><ul><ul><li>Can’t Think. </li></ul></ul><ul><ul><li>Make you think they were released for the day or maybe they have computers in the institution. </li></ul></ul>
  4. 4. Creating The Content <ul><li>If you want to get someone’s attention, </li></ul><ul><li>you need to show them something they’ve never seen before, </li></ul><ul><li>or show them something in a way they’ve never seen before. </li></ul>
  5. 5. Content Building <ul><li>Find the Missing Pieces </li></ul><ul><li>Look at the Big Picture </li></ul><ul><li>Take Your Time Blogging </li></ul>
  6. 6. Find the Missing Pieces <ul><li>There are holes in subjects everywhere. Not everything has been said - and even if it has - show them the subject in a way they’ve never seen it before. </li></ul><ul><li>Say it well, say it better, but don’t repeat old subjects. Find out what has been covered, link to the best, but find what is missing. </li></ul>
  7. 7. Find the Missing Pieces <ul><li>There are 1,860,000 search results for how to install WordPress. </li></ul><ul><li>Do we need another? </li></ul><ul><li>Can you really write a better tip or technique for installing WordPress than those that have already been written? </li></ul><ul><li>What’s missing? </li></ul>
  8. 8. Find the Missing Pieces: <ul><li>In school they taught “how to” but rarely did they ever cover “why”. We were told “because” and “that’s the way it’s always been done”. </li></ul><ul><ul><li>School doesn’t prepare you for problem solving, it prepares you for solving problems. </li></ul></ul><ul><ul><li>Blog the why. </li></ul></ul>
  9. 9. Look at the Big Picture <ul><li>You are the editor and publisher of your blog. </li></ul><ul><li>You know it’s goal, purpose, mission statement, short range goals and long range goals. You see the big picture thus you should be able to see what’s missing. </li></ul><ul><li>What’s left out? In your industry, niche, blog content – what’s missing from the big picture. </li></ul>
  10. 10. Take Your Time Blogging <ul><li>Unless you blog the news, don’t read your feeds in the morning. Read them before you go to bed and let the information stew. </li></ul><ul><ul><li>Slow down. </li></ul></ul><ul><ul><li>Gives you time to think. </li></ul></ul><ul><ul><li>Gives you time to read what others have to say </li></ul></ul><ul><ul><li>Gives you time to say it better. </li></ul></ul><ul><ul><li>Gets you more attention as you aren’t reporting it as one of the many but one of the few - with perspective. </li></ul></ul>
  11. 11. Benefits of Waiting to Blog <ul><li>Blogger considered wiser. </li></ul><ul><li>Reader believes blogger now has a better perspective on the subject with time. </li></ul><ul><li>You will catch those who “hadn’t heard it yet”. Readers are grateful. </li></ul><ul><li>It gives the original authors of the subject a second round of traffic for which they are grateful as this audience tends to be the thinkers not reactors. </li></ul>
  12. 12. Be Late to the Party <ul><li>Recently, worried after entering the conversation late, a friend told me, “you sounded like the only sane one talking”. </li></ul><ul><ul><li>Blog early on a controversial subject and you may sound like a ranter. </li></ul></ul><ul><ul><li>You might not, but the readers are in such a panic to get more information they impose their “desperateness” onto what they read. </li></ul></ul><ul><ul><li>Waiting has the perspective of time, thus readers are calmer, had more information, and “ready to listen”. </li></ul></ul>
  13. 13. Creating the Conversation Mode <ul><li>What is the difference between a website and a blog? </li></ul><ul><li>Conversation. </li></ul>
  14. 14. Building an Audience Begins With Two <ul><li>Liz Strauss of Successful and Outstanding Bloggers just started a new series on blog strategy building and marketing. </li></ul><ul><ul><li>Blog for one person. That’s your customer. Who? YOU. </li></ul></ul><ul><ul><li>When they walk in the door of your blog, it looks like home. It meets their expectations for their needs. </li></ul></ul><ul><ul><li>You want your blog to be a familiar place, where everything is where it is supposed to be, relative to your blog topic and content. </li></ul></ul>
  15. 15. People want to do business with people who are <ul><li>Like them. </li></ul><ul><li>Meet their expectations. </li></ul><ul><li>Make your blog’s design say “Hey, you’ve found the right place.” </li></ul><ul><li>And they will stick around. </li></ul>
  16. 16. Can you tell when someone’s faking it on their blog? <ul><li>Then your readers can tell when you are faking it. </li></ul>
  17. 17. What does “faking it” look like? <ul><ul><li>Too many ads - intent = money not content </li></ul></ul><ul><ul><li>Not enough or no original content. </li></ul></ul><ul><ul><li>More blockquotes than content. </li></ul></ul><ul><ul><li>Lack of sincerity and faith in the content. </li></ul></ul><ul><ul><li>Poor or lazy writing style. </li></ul></ul><ul><ul><li>No About page or “self” in the writing. </li></ul></ul>
  18. 18. Content Must Match Intent <ul><li>Building a relationship with your readers means: </li></ul><ul><ul><li>Earning their trust. </li></ul></ul><ul><ul><li>Being authentic in content and style. </li></ul></ul><ul><ul><li>Keeping your promises and commitments. </li></ul></ul><ul><ul><li>Putting the relationship between the you and your readers first. </li></ul></ul><ul><ul><li>It doesn’t pay to fake it. </li></ul></ul>
  19. 19. Give Without Expectation of Return <ul><li>One of the wonderful aspects of blogging is sharing what you have learned. It brings value to your reader’s lives and work. </li></ul><ul><li>If you teach someone how to break a habit, how to do it bigger, better, faster, easier, more efficiently, you have their attention. </li></ul><ul><li>If you give them the easy way out, they will follow you. </li></ul><ul><li>Invite them to leave your blog for something worthwhile, and they come back…with friends. </li></ul>
  20. 20. Getting the Conversation Going <ul><li>Too many people are still writing for their 8 th grade teacher. Writing in complete sentences, complete thoughts, complete ideas. </li></ul><ul><li>That’s not a conversation. You can’t get a word in edgewise. </li></ul>
  21. 21. Don’t Finish That Thought <ul><li>To turn a complete idea into a conversation, don’t finish the idea. Don’t finish the thought. Stop writing. </li></ul><ul><li>Instead of 10 tips for X, have 7. They will give you the next three. </li></ul><ul><li>“ Oh, you forgot” didn’t forget. You let them help you remember. </li></ul><ul><li>Incomplete thoughts allow readers to complete them. </li></ul><ul><li>Let them complete the game: What’s missing in this post? </li></ul>
  22. 22. Never say “What do you think” <ul><ul><li>You might get an answer. </li></ul></ul><ul><ul><li>You might not like the answer you get. </li></ul></ul><ul><li>Since you are writing to them, and they are like you, it’s like being with your best friend or being an old married couple – you’ll find them finishing your sentences. </li></ul>
  23. 23. If You Want to Participate in a Conversation, Participate in the Conversation.
  24. 24. Participate in the Conversation <ul><li>Blog about what others are blogging about, linking to their parts of the conversation, and add yours. This gives permission to share their views and encourage comments. </li></ul><ul><li>You don’t have to respond to every comment, but you have to make your readers FEEL like you do. </li></ul>
  25. 25. Other Ways of Making Blog Conversation <ul><ul><li>Continue the conversation in comments on your blog. </li></ul></ul><ul><ul><li>Don’t answer the question completely. </li></ul></ul><ul><ul><li>Comment on other blogs setting an example of how to comment and continue the conversation. </li></ul></ul><ul><ul><li>Comment on other blogs. Help them and they will help you continue your conversation. </li></ul></ul>
  26. 26. Building Content Tips <ul><li>Write timeless content that keeps new readers finding you over the years, not days. </li></ul><ul><li>Write for the future, making your content valuable 20 years or more from now. </li></ul><ul><li>Write article series that keeps readers coming back for more. </li></ul><ul><li>Publish a predictable schedule: </li></ul><ul><ul><li>Monday Links for the Week </li></ul></ul><ul><ul><li>Wordless Wednesday </li></ul></ul><ul><ul><li>Friday Summary </li></ul></ul>
  27. 27. Building Content Tips <ul><li>Don’t just blockquote - continue the conversation. </li></ul><ul><li>Write keyword-rich, search term filled content and titles. </li></ul><ul><li>Make one or more of the first three paragraphs “blockquote-ready” for copy and pasting and referencing your blog post. </li></ul><ul><li>Write content worth linking to. </li></ul><ul><li>Write content that attracts “you” to your blog. </li></ul>
  28. 28. Finding Lorelle <ul><li>Author: Blogging Tips: What Bloggers Won’t Tell You About Blogging </li></ul><ul><li>Lorelle on WordPress - WordPress and Blogging Tips </li></ul><ul><li>Taking Your Camera on the Road - Travel and Photography and Life on the Road </li></ul><ul><li>Lorelle’s Family History - Genealogy Blog </li></ul><ul><li>The Blog Herald - Daily contributor and content translated into 3+ languages </li></ul><ul><ul><li>WordPress Wednesday News Report </li></ul></ul><ul><li>Email: [email_address] </li></ul>
  29. 29. Blogging Tips: What Bloggers Won’t Tell You About Blogging