The End Game

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A presentation for the Multimedia Management course.

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The End Game

  1. 1. GROUP BELGIUM Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet present: MULTIMEDIAMANAGEMENT 2008 | COMMUNICATION & MULTIMEDIA DESIGN
  2. 2. 0 the TEAM “who the hell are these people?” . •  Tom Luyten •  Lore Torfs •  Danny Leen •  Thomas Lammers •  Maarten Louwet MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  3. 3. 0 the CONTENT “what are you doing here?” . 1.  the PROBLEM 2.  the SOLUTION 3.  the REASON 4.  the TARGET AUDIENCE 5.  the PLAN 6.  the POSITIVE 7.  the NEGATIVE 8.  the PRODUCT 9.  the TEAM 10. the PROMOTION the CONCLUSION MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  4. 4. 1 the PROBLEM “what you talking ‘bout, people?” . Drug prevention for teenagers: Lectures, movies, ... •  Boring •  "That's never gonna happen to me." MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  5. 5. 2 the SOLUTION "so you think you can do it better?" . Serious Urban Game •  Interactivity •  Not as far away as they think •  (Introductional video) MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  6. 6. 3 the REASON “why are you doing this?" . MISSION   “In 6 months time we will have created a serious urban game on the subject of drugs, which will provide useful information to teenagers in a playful but effective manner. “ VISION   With this game we want to teach youngsters how to: •  anticipate and react to the dangers of drugs in their surroundings. •  realize that drugs are closer to their own world as they think. MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  7. 7. 4 the TARGET AUDIENCE “for who are you doing this?" . YOUNGSTERS •  12-15 years of age •  Demanding high flow of information •  Male & female •  Old enough to come in contact with •  TSO + BSO drugs •  Flanders •  Young enough to value play •  A lot of spare time •  Always looking to entertain themselves •  Vulnerable to peer pressure •  Confronted with social subjects: sex, relationships, drugs, family ... MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  8. 8. 5 the PLAN “what are you going to do?" . OBJECTIVES   To organize 50 games with 20 participants, in 120 cities, thus informing 120 000 teenagers in 1 year. STRATEGY 1.  Attract through a location based game 2.  Engage by giving a fake goal 3.  Learn while playing MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  9. 9. 6 the POSITIVE “what’s so good about it?" . MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  10. 10. 7 the NEGATIVE “So this is how you’re selling your thing?” . MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  11. 11. 8 the PRODUCT “what do you offer?" . 1.  Game scenario & rules 2.  Tangible products, f.e. cell phones, placebo pills 3.  Personnel (supervision, guidance & organization) MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  12. 12. 9 the PEOPLE “who will work for you?" . WHO CAN HELP US? Our team:   Core team   2 graphic desigers:   1 ict/telecommunication specialist: Extended team     2 producers / project managers:   2 Freelance graphic designers:   8 Video personnel:   1 camera operator   1 sound operator   1 video editor   1 video graphic artist   4 Actors   2 Sound personnel:   1 Voice-over artist   1 Sound editor   1 In-game technical support   1 Sound editor MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  13. 13. 9 the PEOPLE “who will work for you?" . WHO CAN HELP US? The partner network:   Cell phone supplier: Nokia   Network provider: Proximus   Content partner: writers association, youth organizations   Advertisment partner: cities MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  14. 14. 1 the PROMOTION “how will you sell it?" 0. 1.  Selling idea to event organizations company website, flyers/brochures, personal sale 2.  Promoting game to schools / youth organizations flyers/brochures, personal sale, site linkage (f.e. eventplanner), public relations and word of mouth MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  15. 15. 0 the CONCLUSION “can you repeat that, please?" . A SERIOUS URBAN GAME: MMM2008 Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet
  16. 16. Thanks for your attention. GROUP BELGIUM Tom Luyten | Lore Torfs | Danny Leen | Thomas Lammers | Maarten Louwet MULTIMEDIAMANAGEMENT 2008 | COMMUNICATION & MULTIMEDIA DESIGN

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