Netflix Group9 18 A


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Netflix Group9 18 A

  1. 1. Netflix develops and defends its Brand<br />Group 9<br />AshutoshJha (91012)<br />Deepinder Singh (91016)<br />DivanshuKapoor (91017)<br />Harsh Agarwal (91022)<br />Nishant Singh (91039)<br />Saket Kumar Singh (91046)<br />
  2. 2. Background<br />Started out in Los Gatos, California as a regionally based online movie store<br />Largest online entertainment subscription service in US<br />6.7 million customers with access to over 85000 DVD titles<br />
  3. 3. Business Model<br />Renting DVD titles on subscription basis<br />Different plans ranging from $4.99 to $23.99 a month<br />Relationship with Holywood producers to speed up access to recent titles<br />
  4. 4. Marketing Strategy<br />Monthly service charge for unlimited video rentals<br />3-8 movies can be checked out at once<br />Eliminated late fee – Largest complain of customers<br />Established video warehouse operations in various metropolitan areas<br />Improved website functionality<br />
  5. 5. Branding<br />Purchased pay-for-performance banner advertising from Yahoo, MNS, AOL<br />Search Engine Marketing<br />Permission based e-mails<br />Third party can put its logo on their sites and generate revenue<br />Offered free trial periods<br />Revenue – sharing arrangement with several studio<br />
  6. 6. Cont…<br />Added recommender system to its web site<br />Customer can submit online reviews, comment, recommendations<br />Recommendations are available for all customers<br />Data mining technique to recommend new videos<br />
  7. 7. Competition<br />Major competitor – Blockbuster, Amazon<br />Netflix Advantage:<br /><ul><li>Superior customer experience based on convenience, selection personalization and service
  8. 8. Wide range of titles
  9. 9. Lower price
  10. 10. Real human telephone customer service</li></li></ul><li> Thank You<br />