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Auditorium Seating Restoration Presentation


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Longo has been restoring old auditorium and theater seating for over 40 years. This presentation details the process of restoring the chairs and what chair types are good candidates for restoration.

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Auditorium Seating Restoration Presentation

  1. 1. Seating Restoration
  2. 2. Restoration Overview <ul><li>What is the Market Potential? </li></ul><ul><li>Why Restore? </li></ul><ul><li>The Power of a Sample </li></ul><ul><li>Restoration Process </li></ul>
  3. 3. Restoration What is the Market Potential? <ul><li>We can create a need with restoration. </li></ul><ul><ul><li>Can you create a need for a new chair? </li></ul></ul><ul><ul><li>New chairs fill existing needs. </li></ul></ul><ul><li>Any existing auditorium is a restoration candidate. </li></ul>
  4. 4. Restoration Why Restore? <ul><li>No one does restoration like Irwin seating. </li></ul><ul><ul><li>We strip chairs down to bare metal and wood. </li></ul></ul><ul><ul><li>We refinish using the latest in finishing technology. </li></ul></ul><ul><ul><li>We reupholster using new foam and fabric. </li></ul></ul><ul><li>Only a couple of competitors factory refinish. </li></ul><ul><li>Most competitors are Mom and Pop operations. </li></ul><ul><ul><li>On site painting. </li></ul></ul><ul><ul><li>Reupholstery over existing foam. </li></ul></ul><ul><ul><li>Use of inferior foam. </li></ul></ul><ul><li>Important to set the standard for restoration! </li></ul>Limited Competition
  5. 5. Restoration Why Restore? <ul><li>Cost Savings. </li></ul><ul><ul><li>Code Issues. </li></ul></ul><ul><ul><li>Save the cost of disposing of the chairs. </li></ul></ul><ul><ul><li>Re-use of layout and existing anchors. </li></ul></ul><ul><ul><li>Up-dating Aisle lights. </li></ul></ul><ul><li>Inherent aesthetics of the facility. </li></ul><ul><li>Appeal of “recycling” existing chairs. </li></ul><ul><li>Reaffirms the original purchase decision. </li></ul>Benefit to Customers
  6. 6. Restoration Why Restore? <ul><li>Plywood chairs with wood seat & back. </li></ul><ul><ul><li>Full finish. </li></ul></ul><ul><ul><li>Reveal. </li></ul></ul><ul><ul><li>Fully - upholstered. </li></ul></ul>Families of Chairs <ul><li>1900’s to 1940’s historic chairs. </li></ul><ul><ul><li>Ornate ends. </li></ul></ul><ul><ul><li>Thicker foam wood seats and backs </li></ul></ul><ul><ul><li>“ plush” seating. </li></ul></ul><ul><li>Modern auditorium chairs. </li></ul><ul><ul><li>Modern steel/plastic backs. </li></ul></ul><ul><ul><li>Steel “bucket” seat pans. </li></ul></ul>
  7. 7. Restoration Power of a Sample <ul><li>It’s the distributors best selling tool! </li></ul>Why Provide a Sample?
  8. 8. Restoration Power of a Sample <ul><li>Allows the distributor to gain “buy in” from the customer and set a standard of quality. </li></ul><ul><li>Allows the customer to see the potential of their old chairs. </li></ul>Why Provide a Sample?
  9. 9. Restoration Power of a Sample <ul><li>We can create a need -Vs- fill a need. </li></ul>Why Provide a Sample?
  10. 10. Restoration Power of a Sample <ul><li>Allows Irwin to clearly understand the requirements of the project. </li></ul>Why Irwin wants to Provide a Sample?
  11. 11. Restoration Power of a Sample <ul><li>Completed Site Survey, Sample and Price request form. </li></ul>What additional information is needed for restoration project?
  12. 12. Restoration Power of a Sample <ul><li>Digital photos from the facility help us identify issues related to restoration of the chairs. </li></ul>What additional information is needed for restoration project?
  13. 13. Restoration Restoration Candidates <ul><li>AMSECO 12M </li></ul><ul><li>Expensive to restore. </li></ul>
  14. 14. Restoration Restoration Candidates <ul><li>AMSECO 14M </li></ul><ul><li>Not a candidate! </li></ul>
  15. 15. Restoration Restoration Candidates <ul><li>16M Bodiform </li></ul><ul><li>Excellent Candidate! </li></ul>
  16. 16. Restoration Restoration Candidates <ul><li>AMSECO 35M </li></ul><ul><li>Excellent Candidate! </li></ul>
  17. 17. Restoration Restoration Candidates <ul><li>Irwin Comet </li></ul><ul><li>New - Seat/Back swap Candidate. </li></ul>
  18. 18. Restoration Restoration Candidates <ul><li>Irwin Citation </li></ul><ul><li>New Seat/Back swap candidate. </li></ul>
  19. 19. Restoration Restoration Candidates <ul><li>Heywood Wakefield </li></ul><ul><li>Good Restoration candidate. </li></ul>
  20. 20. Restoration Restoration Candidates <ul><li>Bell Hinge Ideal </li></ul><ul><li>Expensive candidate. </li></ul>
  21. 21. Restoration Restoration Candidates <ul><li>Hussey Concordia </li></ul><ul><li>Not a good candidate! </li></ul>
  22. 22. Restoration Power of a Sample <ul><li>First: Pictures of the chair </li></ul><ul><li>Second: Completed Site Survey, Sample and Price request form. </li></ul>What are the two important things needed from you to evaluate option for Restoration???
  23. 23. Restoration Restoration Process <ul><li>Removal </li></ul><ul><li>Shipment to the factory </li></ul><ul><li>Disassembly </li></ul><ul><li>Stripping </li></ul><ul><li>Refinishing </li></ul><ul><li>Assembly </li></ul><ul><li>Shipment to the job site </li></ul><ul><li>Installation </li></ul>
  24. 24. Restoration Restoration Process - Removal <ul><li>Job Site - Before </li></ul>
  25. 25. Restoration Restoration Process - Removal <ul><li>Removal </li></ul>
  26. 26. Restoration Restoration Process - Ship to the Factory <ul><li>Loaded Trailer </li></ul>
  27. 27. Restoration Restoration Process - Disassembly <ul><li>Backs, Seats, & Standards Coming off the Truck </li></ul>
  28. 28. Restoration Restoration Process - Stripping <ul><li>Wood Stripping and Steel Stripping </li></ul>
  29. 29. Restoration Restoration Process - Refinishing <ul><li>Load area </li></ul>Powdercoating
  30. 30. Restoration Restoration Process - Refinishing <ul><li>Wash </li></ul>Powdercoating
  31. 31. Restoration Restoration Process - Refinishing <ul><li>Dry-off </li></ul>Powdercoating
  32. 32. Restoration Restoration Process - Refinishing <ul><li>Spraying powder </li></ul>Powdercoating
  33. 33. Restoration Restoration Process - Refinishing <ul><li>Baked parts exiting oven </li></ul>Powdercoating
  34. 34. Restoration Restoration Process - Refinishing <ul><li>Unload </li></ul>Powdercoating
  35. 35. Restoration Restoration Process - Assembly <ul><li>Seat Upholstery </li></ul>
  36. 36. Restoration Restoration Process - Assembly <ul><li>Springs </li></ul><ul><li>Bumpers </li></ul><ul><li>Bushings </li></ul>Seat Pivot Assembly (New parts - 16M)
  37. 37. Restoration Restoration Process - Assembly <ul><li>Seat Assembly </li></ul>
  38. 38. Restoration Restoration Process - Assembly <ul><li>Back Upholstery </li></ul>
  39. 39. Restoration Restoration Process - Ship to the Job Site. <ul><li>Loading the Truck </li></ul>
  40. 40. Restoration Restoration Process - Installation <ul><li>Unloading the Truck & Installation </li></ul>
  41. 41. Restoration Restoration Process - Installation <ul><li>Installation </li></ul>