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Introduction to Programmatic Marketing

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Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!

Published in: Marketing
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Introduction to Programmatic Marketing

  1. 1. INTRO TO PROGRAMMATIC MARKETING GENE HUANG LEE VICTOR RAMOS
  2. 2. COMMON TERMS + Impressions - a countable ad + DSP - Demand Side Platform + SSP – Supply Side Platform + Creatives - the actual ad (asset) + RTB – Real Time Bidding
  3. 3. AGENCIES What are they? +A company dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. What do they do? +Agencies buy media on the behalf of their clients. They can buy inventory directly from a publisher, through an ad network, or directly from ad exchanges. How do they do this? +Agencies typically run their ad units through an ad server in order to have additional tracking and reporting numbers for verification purposes.
  4. 4. DIGITAL AD FORMATS Display Mobile Video
  5. 5. PROGRAMMATIC?! WHAT’S THAT?
  6. 6. NO, IT’S NOT 1984, IT’S 2016
  7. 7. BIG BROTHER, BIG DATA DATA ANALYTICSDATA MANAGEMENT DATA SUPPLIERS Financial Data Demographic
  8. 8. TARGETING
  9. 9. Daypart Targeting Daypart Targeting Tech Targeting Tech Targeting MOAR TARGETING!!! Browser Targeting Browser Targeting GeotargetingGeotargeting Sites Targeting Sites Targeting Environment Environment Categories Targeting Categories Targeting Language Targeting Language Targeting Keyword Targeting Keyword Targeting
  10. 10. REAL TIME BIDDING (RTB) The buying and selling of ad impressions, in real time, is called Real Time Bidding or RTB. + RTB takes place over online media exchanges which connect buyers (advertisers) and sellers (publishers) + Benefit for Publishers: RTB provides publishers with the opportunity to get fair market value for each impression. + Benefit for Advertisers: RTB allows advertisers to decide, in real time, whether or not they want to bid on media taking into account the audience is being targeted.
  11. 11. PROGRAMMATIC UMBRELLA
  12. 12. PROGRAMMATIC IN THE FUTURE
  13. 13. THANKS! We hope you enjoyed! Want more of the latest and greatest content marketing and start up news? We want to give it to you! Reach out here.

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