Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!
Talk about numbers and refer back to earlier slide of benefits of programmatic
Introduction to Programmatic Marketing
INTRO TO PROGRAMMATIC
GENE HUANG LEE
+ Impressions - a countable ad
+ DSP - Demand Side Platform
+ SSP – Supply Side Platform
+ Creatives - the actual ad (asset)
+ RTB – Real Time Bidding
What are they?
+A company dedicated to creating, planning,
and handling advertising (and sometimes
other forms of promotion) for its clients.
What do they do?
+Agencies buy media on the behalf of their
clients. They can buy inventory directly from a
publisher, through an ad network, or directly
from ad exchanges.
How do they do this?
+Agencies typically run their ad units through
an ad server in order to have additional
tracking and reporting numbers for verification
REAL TIME BIDDING (RTB)
The buying and selling of ad impressions, in
real time, is called Real Time Bidding or RTB.
+ RTB takes place over online media
exchanges which connect buyers
(advertisers) and sellers (publishers)
+ Benefit for Publishers: RTB provides
publishers with the opportunity to get fair
market value for each impression.
+ Benefit for Advertisers: RTB allows
advertisers to decide, in real time, whether or
not they want to bid on media taking into
account the audience is being targeted.