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Case Study: PR Campaign
Project: Scottish Referendum Polling
Client: TNS UK
Brief
Secure media coverage for TNS UK for the...
Outcome
• Secured over 2m worth of media coverage
• 225 pieces of quality print coverage in 2014
• 22 broadcast interviews...
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Case study: PR Campaign

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Case study of a Green and Ginger PR Campaign.

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Case study: PR Campaign

  1. 1. Case Study: PR Campaign Project: Scottish Referendum Polling Client: TNS UK Brief Secure media coverage for TNS UK for their public opinion polling in Scotland on the Scottish independence referendum. Strategy TNS UK polled public opinion in Scotland monthly so the media got used to the regularity of data releases. We produced visual infographics to make the data easy to understand and engaging. To support this campaign we engaged a freelance writer to help with content and a specialist broadcast agency to secure media appearances at the height of the campaign.
  2. 2. Outcome • Secured over 2m worth of media coverage • 225 pieces of quality print coverage in 2014 • 22 broadcast interviews Case Study: PR Campaign

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