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Hawken and Transmedia - Mark Long, Meteor Entertainment

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Hawken and Transmedia - Mark Long, Meteor Entertainment

  1. 1. @MARKVLONG
  2. 2. FREE
  3. 3. USACANADAGERMANYRUSSIAJAPANCHINAUKBRAZILTURKEYKOREASPAINFRANCEITALYSWEDENAUSTRAILIAPOLANDCROATIA
  4. 4. 12.12.12
  5. 5. HOLIDAY2012
  6. 6. AVOIDING ADS
  7. 7. INBOUND MARKETING
  8. 8. TRANSMEDIA
  9. 9. Transmedia DISTRIBUTESSTORYTELLING across multiplemedia to create a unified andcoordinated entertainmentexperience.Each medium makes it ownUNIQUE CONTRIBUTION thestory. In The Matrix, key bits ofinformation are distributed acrossthree films, a series of animatedshorts, two collections of comicbooks, and several video games.There is NO SINGLE SOURCE ofinformation needed to comprehendthe Matrix universe.
  10. 10. FEATUREFILMGRAPHICNOVELWEBSERIESPROSENOVELANIMEVOD
  11. 11. CUSTOMERACQUISITIONAll transmedia is SEO, CROSSLINKED, EMBEDED WITH ANALYTICSand point to a single call to action Machinima Pinterest eBook Graphic Twitter Novel Video Web Facebook Series AmazonD3 Anime Digital Feature Comic playhawken.com Film
  12. 12. @MARKVLONG

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