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Präsentation lrt2015 fin

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Präsentation lrt2015 fin

  1. 1. Digitalisierung des Werbemarktes im Hörfunk Auf dem Weg zur Automatisierung Lokalrundfunktage 30.06.-01.07.2015
  2. 2. Entstehung des Projekts Neue Kundenanforderung an den Vermarkter (Ende 2013) „Schneller und zeitlich flexibler Motivaustausch muss möglich sein.“ Neu entstandene Marktanforderungen: > Schneller Motivaustausch > Buchungen 24/7 > Hohe Flexibilität > Rückkopplungskanal/Dokumentation/Reporting/Performance > Situative Buchungen (Wetter, Grippewelle etc.) > Kontextabhängige Werbung (Programminhalte) > Automatisierung > Programmatic Trading
  3. 3. Status Quo der Buchungsprozesse Lange Übertragungszeiten / Übertragungszeitpunkt Korrespondenz mit der Disposition der Sender via Email/Telefon Personaleinsatz auf beiden Seiten erforderlich Kein automatisierter Rückkanal vom Sender an Vermarkter Hoher zeitlicher Aufwand Fazit: Der Vermarkter war bislang nicht in der Lage, die neuen Kundenanforderungen (Motivtausch) mit den genutzten Systematiken zu erfüllen!
  4. 4. Schlussfolgerung Es wird in Zukunft dringend ein System benötigt, das zentral einen elektronischen Dialog mit den Sender- und Audiosystemen der Radiosender aufbauen und führen kann!
  5. 5. Key Facts BLW/Bayerischer Lokalfunk Beschleunigung der Prozesse Flexibilisierung der Buchungsmöglichkeiten Schaffung neuer Werbeformen Basis für zukünftige Entwicklungen BLW/Bayerischer Lokalfunk wird zum Innovationsführer
  6. 6. Entstehung des Projekts „RAS – Radio AdServer (jetzt adremes) Erster Konzeptentwurf mit Festlegung folgender Meilensteine: Stufe 1: Aufbau zentraler Server Stufe 2: 1 zu 1-Anbindung der Radiosender an das System (Kommunikation über die Systeme) Stufe 3: Automatisierung der Buchungs- und Austauschprozesse
  7. 7. Audiowerbung hat Potential und kann deutlich an Relevanz gewinnen. Unsere Thesen Der Werbemarkt verändert sich rasant. Der digitalen Revolution folgt jetzt die Audio-Evolution. Werbung wird weiter immer stärker von neuen Technologien geprägt. Trends des digitalen Zeitalters: Vernetzung, Dynamisierung, Marktplatz, Inventory Management, Programmatic Buying. Die Audio-Evolution sichert Existenz und Wachstum.
  8. 8. Die Player gestern und heute
  9. 9. Die Player morgen
  10. 10. Inventory Management © adremes GmbH & Co. KG - Hamburg Erreichbarkeit Handling Konkurrenz Make war, not peace Datenanreicherung Infos/Added Data Automation Vereinfachung
  11. 11. Die Basis © adremes GmbH & Co. KG - Hamburg Revenue Management Policies Infos/Added Data Automation
  12. 12. Server und Schnittstellen Radiosender SAST Werbedispo Vermarkter Audio Werbedispo Werbekunde Portal App App Portal App Portal Mediaagentur Portal Einkaufs- system
  13. 13. Portal
  14. 14. Wesentliche Funktionsbereiche
  15. 15. Handling… einige Beispiele! 1. Anfrage Neubuchung, Änderung, Storno Konditionen (Max. Preis, Rabatt, usw.) 2. Antwort (Policies/Spielregeln) Ja/Nein Reservierung Konditionen (Preis) 3. Aktion (Buchung / Reservierung / Ablehnung) 4. Bestätigung 5. Abfrage Sendestatus/-protokoll
  16. 16. Infos (Added Data) © adremes GmbH & Co. KG - Hamburg Added Data Wetter Verkehr Events Grippewelle Programm- umfeld VuMa Planungsdaten
  17. 17. Spielregeln/Policies © adremes GmbH & Co. KG - Hamburg PoliciesZugelassene Partner Anfrage zulassen? Automatischer Austausch? Längen- toleranz? Neubuchung? Kurzfristig- keit? Öffnungszeiten System vs. Dispo Spotprüfung? Dispo-Policies
  18. 18. Werbeeinbuchung und -auslieferung Policies Spielregeln Eigenes Portal für regionales (und nationales) Geschäft neue Werbeformen neue Umsatzpotentiale Optimierung von Auslastung und Umsatz Marktplatz Für Radiosender & Vermarkter
  19. 19. Revenue Management © adremes GmbH & Co. KG - Hamburg Auslastung Policies Historie Prognose Entscheidung
  20. 20. Wo die Reise hingeht… © adremes GmbH & Co. KG - Hamburg Simulcast Web-only-Channel Audio on demand User generated radio FM DAB + Telefon Games POS ONLINE AUDIOUKWAUDIO
  21. 21. adremes GmbH & Co. KG Nico Aprile Alstertor 9 – 20095 Hamburg T. +49 40 41910699-800 aprile@adremes.com www.adremes.com Bayerische Lokalradio-Werbung GmbH Andreas Lang Neuwieder Str. 16 – 90411 Nürnberg T. +49 911 5815-130 andreas.lang@blw-online.de www.blw-online.de Vielen Dank!

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