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news-n-cast Radioberatung, Norbert Linke, Lokalrundfunktage 2014

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Norbert Linke ist Inhaber der news-n-cast Radioberatung und Direktor der FFH-Academy. Von 1991 bis 2009 leitete er die Nachrichtenredaktion von HIT RADIO FFH. Davor war er für Radio- und TV-Stationen in Ludwigshafen, Ingolstadt, München und Stuttgart tätig. Linke ist Autor zweier Radio-Standardwerke (Radio-Lexikon, 1997; Moderne Radio-Nachrichten, 2007). Im Auftrag der Bundeszentrale für politische Bildung formulierte er ein Radio-Guidebook. In seinem Blog kommentiert er aktuelle Entwicklungen der Radio-Nachrichtenarbeit.

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news-n-cast Radioberatung, Norbert Linke, Lokalrundfunktage 2014

  1. 1. 22.07.2014 0 radio-news reloaded statement lokalrundfunktage nürnberg 2014 norbert linke news-n-cast radioberatung 63322 rödermark 22.07.2014 0
  2. 2. 22.07.2014 1 Radio-News: (K)ein Zukunfts-Modell?  Nachrichten sind allgegenwärtig  Radio ist nicht mehr das schnellste Medium  Online-Medien boomen beim News-Konsum  Digital Natives noch nicht in der Kernzielgruppe  Hören ist auch in Zukunft eine Option 22.07.2014 1
  3. 3. 22.07.2014 2 Fit oder fett? Wo es oft hakt!  „Auszeit vom Programm“ (Anmutung)  „Die politischen Institutionen heute“ (Themen)  Konstruiert & papieren (Texte)  Akteurszentriert & negativistisch (Perspektive)  Konserve statt Kommunikation (Sprechhaltung)  Reaktion statt Recherche (Arbeitshaltung) 22.07.2014 2
  4. 4. 22.07.2014 3 Audio: Radio Kiepenkerl, 4.5.2014 Radio Kiepenkerl-Hörer steigt ohne Fahrkarte in den Zug. Grund: Der Automat auf dem Bahnsteig funktioniert nicht. Ein Kontrolleur der Bahn bittet den Hörer zur Kasse… 22.07.2014 3
  5. 5. 22.07.2014 4 So funktionieren Radio-News!  Ohne „Hut“: Vom Vor-Lesen zum An-Sprechen  Perspektive drehen: Den Hörer in den Lead packen  Erklär mir die Welt: Nichts voraussetzen  Barrierefrei schreiben: „Erzähl´ es mir, als sei ich vier“  Was in der Luft liegt: Gesprächswert-Themen setzen  Futter für die Ohren: Mittendrin statt nur…  Negativismus ex: Aktivierend texten  Hollywood im Radio: Immer am „Helden“ entlang 22.07.2014
  6. 6. 22.07.2014 5 Audio: Radio Kiepenkerl, 16.5.2014 Seit heute können Autobesitzer im Kreis Coes- feld wahlweise das Kennzeichen des Alt-Kreises Lüdinghausen (bis 1975) bekommen… 22.07.2014 5
  7. 7. 22.07.2014 6 Vielen Dank!  www.norbertlinke.de  www.news-n-cast.de  www.newsandcast.wordpress.com  www.ffhacademy.de 22.07.2014 6

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