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Carsten Neitzel

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Carsten Neitzel

  1. 1. DokumentationRadio Hamburg und Hamburger Sparkasse 2011
  2. 2. Dokumentation Haspa Marathon Hamburg 2011Die IdeeDurch eine dreistufige Kooperation wurde der Haspa Marathon Hamburg 2011 im Programm vonRadio Hamburg eingebunden, thematisiert und gelebt.In der ersten Phase wurden im Februar Startplätze für eine Radio Hamburg Laufgruppeverschenkt. Hörer und Mitarbeiter trainierten gemeinsam für ein großes Ziel: Den HaspaMarathon Hamburg.In der zweiten Phase begleitete Radio Hamburg die Laufgruppe von März bis über den 22. Maihinaus im Programm. Die Hörer erhielten während dieser Zeit aktuelle Informationen zumTraining der Laufgruppe und konnten die heiße Phase vor dem Lauf miterleben.In der dritten Phase konnten die Hörer aktiv werden und sich mit ihrem Tipp, welcher Läufer ausder Radio Hamburg Laufgruppe als erster ins Ziel läuft, für das Haspa Marathon Gewinnspielregistrieren. Die glückliche Gewinnerin „Wiebke Rath“ fliegt im November 2011 mit einerBegleitung zum New York Marathon.Zeitraum: 02. Februar bis 23. Mai 2011
  3. 3. Dokumentation Haspa Marathon Hamburg 2011Die Umsetzung On-Air vom 02. bis 11. Februar 2011 – Phase 1Trailer Promo Pay Off UhrzeitDatum 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-1802.02. Trailer 2x Promo Trailer Promo Trailer Trailer03.02. Trailer Promo Trailer Promo Trailer04.02. Trailer Trailer Promo Promo05.02. Trailer Promo Trailer06.02. Trailer Trailer Promo07.02. Trailer Promo Trailer PayOff Trailer Promo08.02. Promo Trailer Promo Trailer PayOff09.02. Promo Trailer Trailer PayOff Promo10.02. 2x Promo Trailer PayOff Trailer11.02. Promo PayOff Trailer PromoEvaluierung der Medialeistung 02. bis 11. Februar 2011 – Phase 1Die On-Air Nennungen erreichten laut ma 2011 I insgesamt 1,527 Millionen Hörer im Schnitt6,3 Mal. Dies ergibt 9,691 Millionen Werbekontakte.
  4. 4. Dokumentation Haspa Marathon Hamburg 2011Die Umsetzung Online vom 02. bis 11. Februar 2011 – Phase 1 Aktionscontainer auf der Radio Hamburg-Startseite mit Foto, Logo und Texteinbindung. Per Mausklick führte dieser zur Folgeseite der Aktion.
  5. 5. Dokumentation Haspa Marathon Hamburg 2011Die Umsetzung Online vom 02. bis 11. Februar 2011 – Phase 1 Folgeseite mit Foto, Logo, Texteinbindung, Verlinkung, detaillierten Informationen zum Gewinnspiel und Registrierungsformular. Auswertung im Zeitraum vom 02. bis 11.02.2011: Startseiten PI´s: 170.234 Folgeseiten-Aufrufe: 2.088 Registrierungen: 261
  6. 6. Dokumentation Haspa Marathon Hamburg 2011Umsetzung On-Air vom 07. März bis 23. Mai 2011 – Phase 2 Promo Promos montags 10-18 Uhr innerhalb moderativer Hinweise KW 10 bis KW 21 12 erhielten die Hörer aktuelle Informationen rund um dasHörbeispiele: Laufteam.Zusätzlich wurde der Haspa Marathon Hamburg innerhalb der Nachrichten und im Sporttelexthematisiert.Hörbeispiele:Evaluierung der Medialeistung vom 07. März bis 23. Mai 2011 – Phase 2Die On-Air Nennungen erreichten laut ma 2011 I insgesamt 0,906 Millionen Hörer im Schnitt 3 Mal.Dies ergibt 2,690 Millionen Werbekontakte.
  7. 7. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 07. März bis 11. Mai 2011 – Phase 2 Aktionscontainer auf der Radio Hamburg-Startseite mit Foto, Logo und Texteinbindung. Per Mausklick führte dieser zur Folgeseite der Aktion.
  8. 8. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 07. März bis 11. Mai 2011 – Phase 2 Folgeseite mit Foto, Logo, Texteinbindung und Verlinkung. Das Laufteam wurde im Rahmen einer Fotostory vorgestellt. Auswertung im Zeitraum vom 07.03. bis 11.05.2011: Startseiten PI´s: 960.686 Folgeseiten-Aufrufe: 1.280
  9. 9. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 07. März bis 11. Mai 2011 – Phase 2
  10. 10. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 07. März bis 11. Mai 2011 – Phase 2 Rene Koch
  11. 11. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 07. März bis 11. Mai 2011 – Phase 2 Jan A hrens
  12. 12. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 07. März bis 11. Mai 2011 – Phase 2
  13. 13. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 07. März bis 11. Mai 2011 – Phase 2
  14. 14. Dokumentation Haspa Marathon Hamburg 2011Umsetzung im Radio Hamburg CLUB im April 2011 - CLUBNEWS RHH CLUBNEWS redaktioneller Artikel im RHH CLUB Online-Magazin (35.000 Empfänger) mit Logo- und Texteinbindung. Via Hyperlink gelangten die Leser zu dem Gewinnspiel „Last Minute Startplatz“ auf der Senderhomepage.
  15. 15. Dokumentation Haspa Marathon Hamburg 2011Umsetzung im Radio Hamburg CLUB im April 2011 - Online Aktionscontainer mit Folgeseite im CLUB-Bereich mit Foto, Logo, Text-einbindung, Verlinkung, detaillierten Informationen zum Gewinnspiel und Registrierungsformular.
  16. 16. Dokumentation Haspa Marathon Hamburg 2011Umsetzung On-Air vom 12. bis 23. Mai 2011 – Phase 3Trailer Promo CityLife Verkehr/News Pay Off Sporttelex Uhrzeit Datum 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 12.05. Trailer Promo Trailer 13.05. Trailer Trailer Promo 14.05. Trailer 15.05. Trailer 16.05. Trailer Promo Trailer 17.05. Trailer Trailer Promo 18.05. Trailer Promo Trailer 19.05. Trailer Promo Trailer 20.05. Promo Trailer 21.05. Trailer CityLife Promo RHH NEWS + NEWS + NEWS + NEWS + NEWS + Sport- Sport- Sport- 22.05. NEWS NEWS Verkehr Promo Promo Promo Promo Promo Telex Telex Telex 23.05. NEWS Promo PayOff Evaluierung der Medialeistung vom 12. bis 23. Mai 2011 – Phase 3 Die On-Air Nennungen erreichten laut ma 2011 I insgesamt 1,375 Millionen Hörer im Schnitt 5,6 Mal. Dies ergibt 7,688 Millionen Werbekontakte.
  17. 17. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 12. bis 22. Mai 2011 – Phase 3 Aktionscontainer auf der Radio Hamburg-Startseite mit Foto, Logo und Texteinbindung. Per Mausklick führte dieser zur Folgeseite der Aktion.
  18. 18. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 12. bis 22. Mai 2011 – Phase 3 Folgeseite mit Foto, Logo, Texteinbindung, Verlinkung und Registrierungsformular. Auswertung im Zeitraum vom 12. bis 22.05.2011: Startseiten PI´s: 197.755 Folgeseiten-Aufrufe: 1.176 Registrierungen: 142
  19. 19. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online vom 12. bis 22. Mai 2011 – Phase 3
  20. 20. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online ab 22. Mai 2011 – Phase 3
  21. 21. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online ab 22. Mai 2011 – Phase 3
  22. 22. Dokumentation Haspa Marathon Hamburg 2011Umsetzung Online ab 22. Mai 2011 – Phase 3
  23. 23. more RADIO KONTAKT Antonios Bliblios-De AngelisE-Mail a.bliblios-deangelis@more-radio.de Fon 040/822278-421 Fax 040/822278-455 Spitalerstraße 10 / Semperhaus A 20095 Hamburg

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