Working Together to
Drive Digital Radio
Mark Friend
July 2013
Driving Digital Radio is a choice
1. Radio needs to go digital
– Analogue status quo not sustainable
– FM is full
2. Broad...
52% of the UK now listens digitally
FM
99%
NATIONAL DAB
94%
LOCAL DAB
68%
BBC’s current coverage
Radio was at the forefront of innovation
1995 2000 2005 2010 2015
Transistor
Radio
1955
Online
streams
Via DTV
BBC Radio P...
Other industries innovating faster
• Content: commercial radio less distinctive than 10 years ago
• Device innovation: Rad...
WE MUST WORK TOGETHER
1. Work together across your portfolio
ANALOGUE/DIG. DIGITAL ONLY
The first
truly digital
Glastonbury
Combined on-
air team
Similar portfolio approach with radio,
but 25% more hours than 2011
Radio 1 & 1Xtra: Glastonbury at night and
relevant R1 ...
120+
performances
The first
truly digital
Glastonbury
Live streams from
6 key stages
Tablet
Across
4 screens
Social Media
Authentic voice
Quality > quantity
User dialogue
Live Radio Re-imagined
2. Work together - UK Radio industry
• Planning
Digital Radio UK
Composition:
BBC and UK Commercial Radio
Car and Radio Manufacturers
Work with Government and Ofcom
Objec...
2. Work together - UK Radio industry
• Planning
• Manufacturers
Car manufacturers
2. Work together - UK Radio industry
• Planning
• Manufacturers
• Marketing
D Love
• D Love – digital radio evangelist
• Unique collaboration
• BBC TV and radio airtime
• Commercial radio airtime
• ...
2. Work together - UK Radio industry
• Planning
• Manufacturers
• Marketing
• Radioplayer
Radioplayer
• Make IP listening simpler and more consistent
• Stretch analogue listeners to digital and attract light list...
3. Work together internationally
• Mobile
We aim for FM/DAB+/IP radio in mobiles
• Radio was popular on FM-enabled mobiles
• Cost free listening
• Enhance public sa...
This requires international collaboration
• Working with the EBU Radio Team
• Strong focus on smart UI
3. Work together internationally
• Mobile
• Hybrid Radio
Hybrid Radio – Broadcast meets IP
Hybrid Radio – Broadcast meets IP
Hybrid Radio – Broadcast meets IP
Hybrid Radio – Broadcast meets IP
Hybrid Radio – Broadcast meets IP
3. Work together internationally
• Mobile
• Hybrid Radio
• Connected Car
0
10
20
30
40
50
60
70
80
90
100
Q1
2004
Q1
2006
Q1
2008
Q1
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
RAJAR, 3 ...
Connected car – opportunity & threat
Source:: SBD consulting
Radio just one consideration of many
• Voice control
• Minimise visual distraction
• Landscape view
• Simple navigation
• Simplify features
Redesigning for the...
Open standards in development
But they’re not here/widely used yet!
• Proprietary approach from each VM
• Significant deve...
1. Work together across your portfolio
2. Work together - UK Radio industry
3. Work together internationally
Working Together to
Drive Digital Radio
Mark Friend
July 2013
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
Mark Friend - Working Together To Drive Digital Media
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Mark Friend - Working Together To Drive Digital Media

  1. 1. Working Together to Drive Digital Radio Mark Friend July 2013
  2. 2. Driving Digital Radio is a choice 1. Radio needs to go digital – Analogue status quo not sustainable – FM is full 2. Broadcast digital is critical for radio to stay relevant 3. All the key digital platforms matter 4. Must be public/commercial/government effort
  3. 3. 52% of the UK now listens digitally
  4. 4. FM 99% NATIONAL DAB 94% LOCAL DAB 68% BBC’s current coverage
  5. 5. Radio was at the forefront of innovation 1995 2000 2005 2010 2015 Transistor Radio 1955 Online streams Via DTV BBC Radio Player Streaming Podcasts Smartphone Apps 1985 Games consoles Source: Illustrative dates ? Wind-up Radio
  6. 6. Other industries innovating faster • Content: commercial radio less distinctive than 10 years ago • Device innovation: Radio devices slower to innovate • Social media: new form of companionship and rapid information • Music streaming is a viable alternative to Radio
  7. 7. WE MUST WORK TOGETHER
  8. 8. 1. Work together across your portfolio
  9. 9. ANALOGUE/DIG. DIGITAL ONLY
  10. 10. The first truly digital Glastonbury
  11. 11. Combined on- air team
  12. 12. Similar portfolio approach with radio, but 25% more hours than 2011 Radio 1 & 1Xtra: Glastonbury at night and relevant R1 artists (21 hours) 6 Music: Alternative Glastonbury (24 hours) Radio 2: The best bits to the broadest possible audience (19 hours)
  13. 13. 120+ performances
  14. 14. The first truly digital Glastonbury Live streams from 6 key stages
  15. 15. Tablet Across 4 screens
  16. 16. Social Media Authentic voice Quality > quantity User dialogue
  17. 17. Live Radio Re-imagined
  18. 18. 2. Work together - UK Radio industry • Planning
  19. 19. Digital Radio UK Composition: BBC and UK Commercial Radio Car and Radio Manufacturers Work with Government and Ofcom Objectives: Accelerating the growth of digital radio Getting digital radio in cars Planning a future digital radio switchover
  20. 20. 2. Work together - UK Radio industry • Planning • Manufacturers
  21. 21. Car manufacturers
  22. 22. 2. Work together - UK Radio industry • Planning • Manufacturers • Marketing
  23. 23. D Love • D Love – digital radio evangelist • Unique collaboration • BBC TV and radio airtime • Commercial radio airtime • Retailer point of sale • Multi-platform approach
  24. 24. 2. Work together - UK Radio industry • Planning • Manufacturers • Marketing • Radioplayer
  25. 25. Radioplayer • Make IP listening simpler and more consistent • Stretch analogue listeners to digital and attract light listeners • Grow overall radio listening with more frequent consumption on more devices popular presets location tags
  26. 26. 3. Work together internationally • Mobile
  27. 27. We aim for FM/DAB+/IP radio in mobiles • Radio was popular on FM-enabled mobiles • Cost free listening • Enhance public safety e.g. emergency messages • Reduces pressure on congested data networks • Good selling point for mobiles (with the right UI) • Speeds up innovation and the switch to digital
  28. 28. This requires international collaboration • Working with the EBU Radio Team • Strong focus on smart UI
  29. 29. 3. Work together internationally • Mobile • Hybrid Radio
  30. 30. Hybrid Radio – Broadcast meets IP
  31. 31. Hybrid Radio – Broadcast meets IP
  32. 32. Hybrid Radio – Broadcast meets IP
  33. 33. Hybrid Radio – Broadcast meets IP
  34. 34. Hybrid Radio – Broadcast meets IP
  35. 35. 3. Work together internationally • Mobile • Hybrid Radio • Connected Car
  36. 36. 0 10 20 30 40 50 60 70 80 90 100 Q1 2004 Q1 2006 Q1 2008 Q1 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 RAJAR, 3 months, 15+ %ofadultslisteningtoradio Radio in cars is stronger than ever
  37. 37. Connected car – opportunity & threat Source:: SBD consulting Radio just one consideration of many
  38. 38. • Voice control • Minimise visual distraction • Landscape view • Simple navigation • Simplify features Redesigning for the car is complex
  39. 39. Open standards in development But they’re not here/widely used yet! • Proprietary approach from each VM • Significant development cost for content partners
  40. 40. 1. Work together across your portfolio 2. Work together - UK Radio industry 3. Work together internationally
  41. 41. Working Together to Drive Digital Radio Mark Friend July 2013

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