Dr. Peter Ruppel, bitplaces, Local Web Conference 2014

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Die Präsentation von Dr. Peter Ruppel bei der Local Web Conference 2014

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Dr. Peter Ruppel, bitplaces, Local Web Conference 2014

  1. 1. GEOFENCES L O C A L D R . W E B P E T E R C O N F E R E N C E R U P P E L 2 0 1 4
  2. 2. LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute? LOCATION TRACKING, GEOFENCING & CO Was bedeutet dies für den Nutzer? WHAT'S NEXT App gut, alles gut?
  3. 3. LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute? 1. GENERATION Netzbasierte Positionierung 2. GENERATION Gerätebasierte Positionierung 3. GENERATION Background-Tracking
  4. 4. LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute? GP S GLONASS Inertial G yr osc o pe Acceler ometer Magnet ic Field A-GP S Cell-ID Bluetooth NFC W IF I LC I LTE UMT S GSM CDMA W IF I EO TD UT DoA Cel l-ID-T A S-Finger pr int ing RS
  5. 5. LOCATION TRACKING, GEOFENCING & CO Was bedeutet dies für den Nutzer?
  6. 6. LOCATION TRACKING, GEOFENCING & CO bitplaces.com Mobiles Targeted Marketing Location-based Messaging Customer Analytics Mobile Prozessautomatisierung
  7. 7. LOCATION TRACKING, GEOFENCING & CO bitplaces.com Geo-Insights Besucher-Trends Location-based Messaging Komplexe räumlich-zeitliche Trigger
  8. 8. LOCATION TRACKING, GEOFENCING & CO bitplaces.com WHITE LABEL SDK SDKs iOS & Android Ecosystem Partner-Channel, Cross-App-Promotion
  9. 9. WHAT'S NEXT App gut, alles gut?
  10. 10. V I E L E N D A N K ! P E T E R @ B I T P L A C E S . C O M

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