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Bertram Gugel

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Bertram Gugel

  1. 1. TV-Distribution E D A D LO RE
  2. 2. EINE PRÄSENTATION VON BERTRAM GUGEL 2
  3. 3. Broadcast 3
  4. 4. perfect stormhttp://www.flickr.com/photos/thehutch/3669206720/ CC-BY: thehutch
  5. 5. Nutzerbedürfnis 5
  6. 6. Online Sehdauer wächst rasant ... Videosehdauer pro Monat in Minuten 1200 1107 944 960 882 908 720 582 CAGR 65% 506 480 274 240 181 73 0 Jun 05 Jul 07 Jan 08 Jul 08 Jan 09 Jun 09Okt 09Feb 10 Jun 10Okt 10 US Germany Comscore Videometrix / Minutes Watched per Month 6
  7. 7. ... zulasten der linearen Übertragung. +27min -35minNielsen: THE CROSS- PLATFORM REPORT QUARTER 1, 2011 7
  8. 8. Linear TV‘s lost Generation! According to Boxee CEO, Avner Ronen, the average Boxee user is not someone who canceled his or her cable subscription to move to over-the-top television — it is someone who has never had cable in the first place. 8
  9. 9. HardwarePlattformen 9
  10. 10. Das neue Schlafzimmer-TV 3facher Videokonsum
  11. 11. Watch ESPN 2000000 2!% 100000000 16 Juni -> Seit April 2011Internet überträgt mobiles Fernsehen iPad Streaming Applikationen 9% 2.600.000 7% 2.000.000 1.500.000 3% 2% 2% 360.000 50.000 HBO Go Comcast Timewarner CableVision Watch ESPN iPad App Downloads % aller Abonnenten
  12. 12. Der Kampf um‘s Wohnzimmer ... 12
  13. 13. ... hat gerade erst begonnen! Internet Boxen Mobile Geräte TV GoogleTV, Roku, TV, Vudu iPod, Zune HD, A Sony, LG, Panasonic PC Anbieter Hardware Herst. Startups Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ... DVRs Spielekonsolen Blu-Ray Player TiVo, CE-Manufaturer 182m Units sold Sony, LG, Panasonic
  14. 14. SoftwarePlattformen 14
  15. 15. TV geht den mobile Weg ... TV ♜
  16. 16. Darf ich vorstellen? XBox Live The XBox is an entertainment device. We see nothing but opportunity there.
  17. 17. HD Inhalte über das INTERNET 30 Std Video pro Monat! 17
  18. 18. Die Basis ist gelegt ... 182 Mio Spielekonsolen 8,5 Mio in Deutschland 18
  19. 19. Rückkanal 19
  20. 20. Nutzer sind gleichzeitig im Netz ... 56 % 14% 40 % 86% 37 % Texting Social Networking 33 % Browsing Mobile Apps Parallele Smartphone Nutzung während des Fernsehens No Usage Mobile Internet usagehttp://www.engadget.com/2011/01/29/study-shocker-mobile-users-piddle-around-on-the-internet-while 20
  21. 21. ... und interagieren auf neuen Geräten. 21
  22. 22. Interaktion mit Rundfunkinhalten 3m 50cm Interaktives Fernsehen 10cm 22
  23. 23. Neue Anbieter 23
  24. 24. Netflix als virtuelle Plattform ...Verfügbar auf 100 Mio Geräten
  25. 25. ... und PayTV Anbieter! 23.800 23.212 Subscribers in Thousands 18.760 14.318 12.706 5.038 et flix c ast c tTV D ish rne r Cox N Co m D ire e Wa Tim
  26. 26. Netflix bezahlt für online Inhalte! 200 Mio CBS 900 Mio EPIX (Paramount, Lions Gate & M 200 Mio ABC & Disney 100 Mio House of Cards 100 Mio Miramax?
  27. 27. Deutschland? 27
  28. 28. Alle Inhalte sofort verfügbar! Demo by BTIG Research @ YouTube 28
  29. 29. Wann stürmt es? 29
  30. 30. Connect the dots ... SOFTWARE PLATTFORM ANBIETER INHALTE HARDWARE PLATTFORM NACHFRAGE 30
  31. 31. Eine Problem für TV-Sender? Nein! 31
  32. 32. Mehr und gezieltere Nachfrage! Höheres Nutzer Involvement! Direktes Feedback! 32
  33. 33. Vielen Dank!KontaktBertram GugelM: +49 179 22 1 77 63info@gugelproductions.dewww.gugelproductions.de

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