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Bibliotecas, Creatividad & Promocion del Libro

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Talk presented at a program hosted by FESABID at LIBER 2009 in Madrid, Spain. "Libraries, Creativity & Promotion of Books." Spanish language.

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Bibliotecas, Creatividad & Promocion del Libro

  1. 1. Bibliotecas, Creatividad & Promoci ón del Libro Loida Garcia-Febo, Presidenta REFORMA The National Association to Promote Library and Information Services to Latinos and the Spanish Speaking (ALA afiliada) Assistant Coordinator, New Americans Program and Special Services, Queens Library (New York)
  2. 11. ♥ Bibliotecas
  3. 13. Criterio para desarrollar colecciones para la comunidad <ul><li>Estudios demogr áficos </li></ul><ul><li>Necesidades de los usuarios </li></ul><ul><li>Pedidos de la comunidad donde la biblioteca est á ubicada </li></ul>
  4. 14. Conozca su comunidad <ul><li>Defina su comunidad </li></ul><ul><li>No existe una definici ón oficial de comunidades </li></ul><ul><li>Data utilizada: NYC,condados, distritos de la comunidad, ZIP codes, Censo </li></ul><ul><li>Areas de servicio de Queens Library </li></ul>
  5. 15. <ul><li>Data demogr áfica de utilidad: </li></ul><ul><li>Census </li></ul><ul><li>Data/ fecha de nacimiento obtenida del NYC Dept. of Health and Mental Hygiene </li></ul><ul><li>Data del NYC Department of Education acerca de ELL (English Language Learners/ Personas que Aprenden Ingl és) </li></ul>Conozca su comunidad
  6. 16. An álisis de Comunidad <ul><li>Censo de los Estados Unidos </li></ul><ul><li>N.Y.C. Department of City Planning Reports </li></ul><ul><li>N.Y.C. Department of Education Statistics </li></ul><ul><li>N.Y.C. Department of Health Statistics </li></ul><ul><li>Art ículos de revistas investigativas </li></ul><ul><li>Organizaciones de la comunidad </li></ul><ul><li>Libros y estudios </li></ul>
  7. 20. Hispanic Origin by Type: 2006 Source: U.S. Census Bureau, 2006 American Community Survey Type of origin Number Percent Total 44,252,278 100.0 Mexican 28,339,354 64.0 Puerto Rican 3,987,947 9.0 Cuban 1,520,276 3.4 Dominican 1,217,225 2.8 Central American 3,372,090 7.6 South American 2,421,297 5.5 Other Hispanic 3,394,089 7.7
  8. 21. Poblaci ón nacida fuera de los Estados Unidos 37,960,773 12.5% of the total population Year of entry 2000 to 2008: 30% Not a citizen: 57% 2008 American Community Survey, US Census Bureau
  9. 22. For More Information For more information about the Hispanic population of the United States visit the Census Bureau’s website at: www.census.gov
  10. 23. Esfuerzos de marketing para alcanzar a nuestras diversas comunidades – Queens Library <ul><li>Informaci ón demográfica actualizada utilizada para crear profile étnico y de lenguaje para cada area de servicio de las bibliotecas. </li></ul><ul><li>Alerta a los cambios en la comunidad: empleados, contactos personales, visitas a comerciantes locales, iglesias, etc. </li></ul><ul><li>Colaboraci ón cercana con nuestro Departamento de Marketing & Comunicaciones </li></ul><ul><li>Listas de correo customizadas incluyendo media é tnica, escuelas, agencias de la comunidad. </li></ul>
  11. 24. Alcanzando a nuestras diversas comunidades:
  12. 25.
  13. 35.
  14. 36.
  15. 37.
  16. 38.
  17. 39. Martin Regional Library, Tulsa, Oklahoma
  18. 40. Brooklyn Public Library, New York
  19. 41.
  20. 43. Asociaciones: Resultados Significativos <ul><li>Aumentar el conocimiento de servicios bibliotecarios para las comunidades ethnicas </li></ul><ul><li>Aumenta el uso de bibliotecas por inmigrantes </li></ul><ul><li>Bibliotecas: centros abiertos para todos en la comunidad </li></ul><ul><li>Ampliar el alcance de servicios </li></ul><ul><li>Socios de la comunidad reciben exposici ón </li></ul><ul><ul><li>Ambos se ven como proveedores de servicios esenciales (claves) </li></ul></ul>

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