CFIICKET WORLD CUP
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The logo for the 2015 World Cup 2015
was unveiled at the end of the previous
edition in 2011.
ICC received applications from across the globe.
FutureBrand (Australia) was chosen.
They approached Jumbana Group/ Balarinji to
design the logo.
Cricket Player with Text
Used traditional motifs @
, , . J lumbana Group/
and symboIs, Aborigina| Balarmji Graphic
and Maori (Australia 81 C / Consultancy in
New Zealand), to create Sydney, Australia
the batsman. 4 5 la. ——
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Maori Tahora represents _
toughness, pride and tribal P’ J _ Helvenca
culture Aboriginal shows Condensed
the spirit of the land Bold
Australia — Green & Gold
New Zealand — Red & Red Ochre Red ' Hard Work
Blue — Strength
Green — Growth &
Some people misinterpret the batsman in the logo as Sachin
Tendulkar, as he became the Ambassador of the ICC Cricket
Brand identity for the 2015 tournamentt
On the official kits of the competing nations.
ICC's event banners.
Press releases related to the tournament.
In promotions of Fantasy Cricket.