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Brand Style Guide For Your Healthcare Startups

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Are you setting up a healthcare startup business? Well, then this compact brand style guide is certainly for you! This infographic takes you step-by-step, through all the details of how to convert your company into a brand.

You may think that as a startup, you don't need to go into the nitty-gritties like other large healthcare enterprises do. However, you must.

Organize your brand identity from the very beginning, so that everyone is clear about what to do and not to do. A brand style guide is a stepping stone towards a consistent brand identity.

Let's get started then.

Published in: Healthcare, Design
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Brand Style Guide For Your Healthcare Startups

  1. 1. FIRST AID STAR OF LIFE CADUCEUS RED CROSS CREST BRAND STYLE GUIDE FOR YOUR HEALTHCARE STARTUP Want to convert your startup into a brand? You can by executing a branding style guide with all the necessary visual information needed to make an identity for your healthcare startup. Your startup needs a logo, color palette, suitable typeface and a lot more. To find out, keep reading. LOGO DESIGN Stay professional in the healthcare industry with these tips. CONVENTIONAL SYMBOLS MODERN ICONS SIMPLE SHAPES GEOMETRIC MOTIF HEALTH EQUIPMENT PLANT,TREE,FLOWER ANIMAL: MAMMALS LOGO DIMENSIONS YOUR LOGO MUST HAVE 2 SIZE RANGES. Maximum: 1/8th of canvas Minimum: 1.75” to 2.50” 1 2 SURROUNDING SPACE YOUR STARTUP’S LOGO MUST HAVE CLEAR BREATHING SPACE AROUND IT. Use the percentage formula according to the width and height of your logo The 1 unit tactic by using a design element of your logo as a guide Clear Zone = 1 ‘A’ Unit 1 Unit TAGLINE POSITION SOME HEALTHCARE COMPANIES GOT TAGLINES, OTHERS DON’T. IF YOU DO, THEN HERE ARE THE POSSIBILITIES. NO TAGLINEFULL STRETCH RIGHT ALIGNED CENTER ALIGNED STARTUP LOGO STYLES Negative space3 colors maxMinimalismFlat design BRAND COLORS ONE STANDARD COLOR PALETTE IS USED ACROSS YOUR BRAND IDENTITY. COLOR PALETTES Warm – inspiration Glaxo Smith Kline Cool – inspiration Assorted brands Modern – inspiration Merck COLOR TINT FORMULA BRANDING STATIONERY ESSENTIAL FOR EFFECTIVE B2B AND B2C COMMUNICATIONS. LOGO PLACEMENT Right on business cardsLeft on envelopeLeft on letterheads STANDARD FONTS FONT SIZE GUIDEMARGINS FOR PRINT Futura Univers Helvetica Georgia BODONI Arial Maximum: 160pt + SIZE Minimum: 9pt to 21pt SIZE SIZE For outer edges - 0.25” to 0.5” Grid Gutter – not more than 0.2” Text area Text area Gutter Page edgeMargin LOGO USAGE RULES C O M P A N Y T A G L I N E C O M P A N Y T A G L I N E C O M P A N Y T A G L I N E C O M P A N Y T A G L I N E C O M P A N Y T A G L I N E Don’t use logo in unapproved colors Never alter or stretch proportions Attach agreed elements to the logo Avoid altering the logo orientation Only use the approved logo design PRODUCT PACKAGING LABELING DEVICES Utensil bags are transparent Hazards defined by symbols Effects and method in text: 9pt+ BOTTLES Front label: name, logo, purpose Back label: instructions, price, barcode Separate colors for different brands BRAND BRAND There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't BLISTER PACKS Logo repeatedly printed on back side See-through front for pill visibility Back: aluminum foil or paper board BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRA BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BR BRAND BRAND BRAND BRAND BRAND BRAN BRAND BRAND BRAND BRAND BRAND B BRAND BRAND BRAND BRAND BRAND BRA BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND MARKETING IMAGERY PHOTOGRAPHS FONT SIZE VARIATION People Landscape Plants Machines Sources: http://ukhealthcare.uky.edu/ http://www.hablamosjuntos.org/signage/pdf/pt1evaluation.pdf http://www.hablamosjuntos.org/signage/pdf/hjworkbookfinalwattachments.pdf http://www.hc-sc.gc.ca/dhp-mps/prodpharma/applic-demande/guide-ld/label_guide_ld-eng.php#a3433 LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADI Sed consectetur massa mauris, in pulvinar ex SEMPER ID. IN ET MAGNA A LACUS Molestie lobortis vitae id purus. Integer rutrum risus ac nisl sodales malesuada. Suspendisse non eleifend magna. Maecenas sed urna suscipit, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consectetur massa mauris, in pulvinar ex semper id. In et magna a lacus molestie lobortis vitae id purus. Sed consectetur massa mauris, in pulvinar ex semper id. In et magna a lacus molestie lobortis Headline Byline Subhead Pull Quote Body copy There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h

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