Logicalis Case Study - Gamesys


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Top players in IBM Cognos BI value integration.

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Logicalis Case Study - Gamesys

  1. 1. Case Study Business and TechnologyGamesys working as one
  2. 2. Gamesys; top players in IBM Cognos BI valueintegration Gamesys don’t play games with technology“IBM Cognos BI is an integral part The Gamesys Group was founded in 2001. Five years later, inof our business, with so many 2006, they fought off intense competition to be named No.1 in the Sunday Times Tech Track 100 League Table, a list they’vedepartments finding ways to add appeared on every year since. They have focused on developingvalue in their efforts through use best of breed online instant win, slots, bingo and casino games, and have created a great capacity for sustainable growth andof the various Studios it would resilience even during periods of financial instability. Gamesysbe inconceivable for us to work are one of the UK’s most dynamic online gaming businesses, and have continually used an innovative approach in theirwithout it.” adaption of IBM Cognos Business Intelligence. The business has consistently utilised the capabilities and functionality of the IBM Cognos Business IntelligenceOverview applications in every conceivable way, recognising its flexibility and potential to be tapped into to further their business.Challenge Nick Hughes, BI Manager at Gamesys, has worked with theTo consistently achieve technological advancements, IBM Cognos products for many years. With an IBM Cognosmaintaining a presence at the forefront of technology project already underway at Gamesys when he joined inwith the ultimate aim of growing their business. 2008, Nick quickly became involved in the intricacies of the implementation, looking after framework development andWhy Inca? becoming the main BI product decision maker at the company.Gamesys appreciate the benefit of having their Technical Inca Software, a Logicalis Company, started supportingAccount Manager; even as a very self sufficient IBM Cognos Gamesys later that year.user they see the value of having an advisor to consult. BI applications to meet every businessSolution requirementGamesys utilise nearly all of the IBM Cognos BI studios. “IBM Cognos BI is an integral part of our business,” statesThey recognise the value of a business intelligence solution Nick, “with so many departments finding ways to add valuethat continuously develops and offers technological in their efforts through use of the various Studios it would beadvancement to growing businesses like them. inconceivable for us to work without it.” In the years before IBM Cognos BI departments at Gamesys had had to rely onKey Benefits late afternoon daily reports to make business decisions. “TheyMany different departments have access to a wealth needed more control, and the ability to choose when to runof reports that they can control themselves. Gamesys reports, which they now have, and it has really made aare consistently able to find ways to add value to their difference to the way they work,” comments Nick. He continues,business with IBM Cognos BI. ”Also, in accordance to gambling regulations we can utilise IBM Cognos BI to create and maintain transparent processes. “IBM Cognos BI allows us flexibility; a member of the Customer Services department wanted some alternative ways to run reports on customer correspondence, having previously worked for a major bank where an expensive reporting solution was
  3. 3. “It is really fantastic to have access their business. Nick explains, “We are greedy for knowledge andto a Technical Account Manager, to technology, we need to be at the forefront and if anything ishave someone to exchange ideas out there that will help us grow our business we will make sure we have access to it. Migrating to IBM Cognos BI 10.1 was partwith and provide extra consultancy of this approach and we are now trialing real time monitoring”.advice and guidance when and if we He continues, “Other companies without data warehouses might have to wait up to 12 or even 24 hours for meaningfulneed it. We’re also really pleased with information while we are looking on a second by second basis”.the Inca Helpdesk self-service portal, Various departments at many different levels of the business useSupportWorks; this has really led to IBM Cognos BI, including offices in Malta and Gibraltar. “People really appreciate the benefits of using IBM Cognos… especiallya transparent process of calls being when they remember the pain of using spreadsheets!” Nickopened and documenting progress says. “With regards to Inca, it is really fantastic to have access to a Technical Account Manager, to have someone to exchangethat is refreshing to see.” ideas with and provide extra consultancy advice and guidance when and if we need it. We’re also really pleased with the Inca Helpdesk self-service portal, SupportWorks; this has really led to a transparent process of calls being opened and documenting progress that is refreshing to see.”implemented and held up as a gold standard to aim towards”.Nick ran the project, pulling information from many differentdata sources into one report in a standard format utilizingIBM Cognos Framework Manager Report studio; “The bankin question spent 6 figure sums on purchasing a reportingsolution to deliver this. The only extra expense we had waspurchasing the relevant ODBC connectors to “talk” to themember contact systems from our DW”. A complex report, it isstill being utilised over a year later.Until recently tracking the budgets at Gamesys was Exceldriven but now, Nick comments, “Metrics is potentially goingto change the way we do business”. He explains, “Metrics wererun each month but are now run daily, which provides a moreaccurate representation. A lot of traditional Excel users in thebusiness can, because of this now see the benefits of showingthings more graphically; beyond spreadsheets and hardnumbers. Ultimately it’s a much more interactive experience”.Gamesys also utilise IBM Cognos BI Events Studio for trackingpurposes, used by several departments.Value IntegratorsGamesys are very much a business keen to stay at the cuttingedge of technology, and see it as a core component of growing
  4. 4. Inca SoftwareFounded in 2002, Inca Software is the largest and most successful UK IBM partner, providing customers with the full suiteof IBM Business Analytics and Optimisation products. In 2010 Inca not only achieved the prestigious IBM Premier BusinessPartner status but also received the IBM EMEA Business Partner Excellence Award out of recognition as the European reseller of theyear. Acquired by Logicalis UK Ltd in 2011, Inca has continued to expand its software, service and support offerings and growits business in the UK. Inca currently supports and provides services to over 400 organisations across all industry sectors, andis the IBM Partner of choice for companies who want to gain a clear understanding of business performance through improvedbusiness analytics and optimisation processes.Inca Software110 Buckingham Avenue T: +44 (0) 1753 491 310Slough F: +44 (0) 1753 777 383Berkshire E: info@incasoftware.co.ukSL1 4PF W: www.incasoftware.co.uk Business and Technology working as one