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BI Inside: How Embedded Analytics Create Genius Apps

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What's the best way to get end users to adopt analytics? Put it at the heart of the apps they already use. Learn what the embedded analytics maturity model is and how to find and embrace the best model for your company.

Learn more from The Definitive Guide to Embedded Analytics at https://goo.gl/hWUrsn.

Published in: Data & Analytics
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BI Inside: How Embedded Analytics Create Genius Apps

  1. 1. Embedded Analytics Create Genius Apps Chris Smith & Josh Martin
  2. 2. #Logi16 Chris Smith Director of Solutions Engineering Logi Analytics Chris.Smith@logianalytics.com My first name is not “Chris” ABOUT US 2 @TheRogueAnalyst Josh Martin Product Marketing Manager Logi Analytics Josh.Martin@logianalytics.com My first name is also not “Chris”
  3. 3. #Logi16 What is the embedded analytics maturity model? Ways to find/embrace the best model for you How to embed through demonstrations WHAT YOU ARE GOING TO LEARN TODAY 3 @TheRogueAnalyst
  4. 4. YOUR CHALLENGE Your app needs analytics (or better analytics), but you don’t know where to start or finish
  5. 5. #Logi16 What Are Embedded Analytics? 5 UI Integrate with existing security Completely white-labeled Analytics are inline with the rest of your app Kick off a workflow Talks to the app and listens to the app @TheRogueAnalyst
  6. 6. #Logi16 Embedded Analytics – The Stats 6 Important to 94% of software companies 75% of software companies plan to invest in the next 12 months Providing 45% of the overall value of software applications Deeply integrated into workflows of 31% of software applications Source: 2016 State of Embedded Analytics @TheRogueAnalyst
  7. 7. #Logi16 1. Create competitive differentiation 2. Develop new/recurring revenue streams 3. Improve stickiness and loyalty 4. Enhance cost savings and improve efficiencies 5. Increase the value of hardware or create packaged offerings Why Embed Analytics? 7 @TheRogueAnalyst
  8. 8. The Embedded Analytics Maturity Model “Adapt or perish, now as ever, is nature's inexorable imperative.” -H.G. Wells
  9. 9. #Logi16 The Four Integration Points 9 UI Workflow @TheRogueAnalyst
  10. 10. #Logi16 The Embedded Analytics Maturity Model 10 UI Workflow Integration: Standalone Analytics Application Application OK Analytics Application Bolt-On OK Inline Analytics OK Infused Analytics OK UI UI @TheRogueAnalyst
  11. 11. Standalone “I’m free to do what I want any old time” - The Rolling Stones
  12. 12. #Logi16 Standalone Analytics Capabilities 12 Capability/Requirement Independent Gateway Inline Infused Interactive Dashboards Reports Integrated Security Integrated UX Analytics Appear Inline Custom Styling Embedded Self-Service & Discovery Integrate Workflow & Writeback Keeps Users in your App Creates competitive differentiation Charge a Premium Maintain Brand Integrity Excellent User Experience @TheRogueAnalyst
  13. 13. Standalone Demo
  14. 14. Gateway “I could see that, if not actually disgruntled, he was far from being gruntled.” - P.G. Wodehouse
  15. 15. #Logi16 Gateway Analytics Capabilities 15 Capability/Requirement Independent Gateway Inline Infused Interactive Dashboards Reports Integrated Security Integrated UX Analytics Appear Inline Custom Styling Embedded Self-Service & Discovery Integrate Workflow & Writeback Keeps Users in your App Creates competitive differentiation Charge a Premium Maintain Brand Integrity Excellent User Experience @TheRogueAnalyst
  16. 16. Gateway Demo
  17. 17. Inline “I know I was writing stories when I was five. I don't know what I did before that. Just loafed, I suppose.” - P.G. Wodehouse
  18. 18. #Logi16 Inline Analytics Capabilities 18 Capability/Requirement Independent Gateway Inline Infused Interactive Dashboards Reports Integrated Security Integrated UX Analytics Appear Inline Custom Styling Embedded Self-Service & Discovery Integrate Workflow & Writeback Keeps Users in your App Creates competitive differentiation Charge a Premium Maintain Brand Integrity Excellent User Experience @TheRogueAnalyst
  19. 19. Inline Demo
  20. 20. Infused “If everyone is moving forward together, then success takes care of itself.” - Henry Ford
  21. 21. #Logi16 Infused Analytics Capabilities 21 Capability/Requirement Independent Gateway Inline Infused Interactive Dashboards Reports Integrated Security Integrated UX Analytics Appear Inline Custom Styling Embedded Self-Service & Discovery Integrate Workflow & Writeback Keeps Users in your App Creates competitive differentiation Charge a Premium Maintain Brand Integrity Excellent User Experience @TheRogueAnalyst
  22. 22. Infused Demo
  23. 23. Preparing for Embedding “Finding funny, pithy, and appropriate quotes is hard.” - Josh Martin
  24. 24. #Logi16 Assess the Market 24 1. Are your customers asking for analytics? 2. Are your competitors offering analytics? 3. Will you customers pay more for analytics? 4. Can you grow your total addressable market? 5. How ready are you today to support an analytics initiative? @TheRogueAnalyst
  25. 25. #Logi1625 Establish Project Phases to Ensure Success Phase 1 Performance Phase 2 User Experience Deliverables: • Reporting store & ETL • Architecture improvements • Performance testing Deliverables: • My Dashboard • Application improvements • Production deployment @TheRogueAnalyst
  26. 26. #Logi1626 @TheRogueAnalyst Commit to a Schedule TASKS Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13 Phase 1 Performance (Phase 1) Design & Planning Data Warehouse Development ETL & Query Development Application Development Performance Testing Phase 2 UI/Rollout (Phase 2) Design & Planning (UI design) Application Development - UI Data Tier Enhancements QA Deployment
  27. 27. #Logi1627 @TheRogueAnalyst QA Commit to Delivery Iterative DevelopmentDesign Deploy Plan Test & Integrate Review
  28. 28. #Logi16 • Your app needs modern analytics • Plan to get analytics right the first time unless timing demands immediate action • Prioritize the features your users most demand and ignore those they don’t • Integrate self-service to avoid the success problem Conclusions 28 @TheRogueAnalyst
  29. 29. DO THIS NEXT Evaluate your solution & customer demands to determine if your current solution is adequate
  30. 30. Learn more with The Definitive Guide to Embedded Analytics

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