Loftwines Corporate Wine Tasting Events Ang

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How to organize a wine event?

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Loftwines Corporate Wine Tasting Events Ang

  1. 1. www.Loftwines.com
  2. 2. 'Reflections on what is a wine event What is the process of creation, what to consider, what decision-making, what is essential to organize a corporate wine event ' Corporate Wine Tasting Events www.Loftwines.com
  3. 3. Where we are… Tourism Enotourism Enohospitality Corporate Wine Events www.Loftwines.com
  4. 4. Where we are… Company Tourism Mk & RH CWTE Enohospitality Enotourism Wine www.Loftwines.com
  5. 5. How does a Corporate Wine Event work? www.Loftwines.com
  6. 6. The vision is communicate the wine culture www.Loftwines.com
  7. 7. With the mission to use wine as a communication tool www.Loftwines.com
  8. 8. What does ‘communicate the wine culture’ mean? www.Loftwines.com
  9. 9. Origins www.Loftwines.com
  10. 10. Explain Interpreters www.Loftwines.com
  11. 11. And how we use it to create communication ? www.Loftwines.com
  12. 12. And how we use it to create communication ? Communication needs ? Atmosphere created ? Format elected ? Which setup ? Place to organize ? How to fill it ? But what is essential to be successful ? www.Loftwines.com
  13. 13. And how we use it to create communication ? Communication, Network, What communication needs ? Team Building… To define the event objective is important to take posterior decisions Nº of wines, format, Speech or not, Additional materials, place to organize… www.Loftwines.com
  14. 14. And how we use it to create communication ? Formal, Casual Rural, cosmopolitan Atmosphere created ? Apprenticeship Defined communication objectives Have to create the best atmosphere to communicate The versatility of the wine as main thread is infinite. www.Loftwines.com
  15. 15. And how we use it to create communication ? Classes, Seminaries, Format elected ? Meetings, Dinners, Trips There is a large diversity of formats To involve the participant and make him enjoy the wine culture, while creating a communication objective. www.Loftwines.com
  16. 16. And how we use it to create communication ? U shape, Imperial, Which setup ? Wine Bar, Cocktail Fairs, Dinner To adapt the setup to the number of persons, wines to drink, time to taste, additional material… www.Loftwines.com
  17. 17. And how we use it to create communication ? The event can be organize in a city o between vineyards. In a Cellar, a Hotel o a singular place. Cellar, Venue Hotel Place to organize ? www.Loftwines.com
  18. 18. And how we use it to create communication ? To complete the event with catering and animation elements, allow the invited feeling relax and enlarge his experience. Catering, Complements How to fill it ? Presentations, Music www.Loftwines.com
  19. 19. And how we use it to create communication ? Wines to speak about ( score and interpreter ) Receptive attitude and empathy of everybody to the assistant Spontaneity and plain language Interesting Wines, Behaviour But what is essential ? and Spontaneity www.Loftwines.com
  20. 20. And how we use it to create communication ? Communication, Network, Communication needs ? Team Building Formal, Casual Rural, cosmopolitan Atmosphere created ? Apprenticeship Classes, Seminaries, Format elected ? Meetings, Dinners, Trips U shape, Imperial, Wine Bar, Cocktail Which setup ? Fairs, Dinner Cellar, Venue Hotel Place to organize ? Catering, Complements How to fill it ? Presentations, Music Interesting Wines, Behaviour But what is essential? and Spontaneity www.Loftwines.com
  21. 21. 3 last and questions… www.Loftwines.com
  22. 22. Organizer profile for this kind of events ? Capacities • Deep knowledge's of the wine and gastronomy worlds. • Experience and costumer contacts, hospitality and empathy. • Capacity of designing rooms and places, to organize events of communication. Values • Independence and strictness for a strong message. • Humility to escape snobbism. • Passion to communicate. • Oriented to services. www.Loftwines.com
  23. 23. Advantages to bear in mind • Ideal to break the ice. • Experience that last in time. • Possibility of identifying the brand with different values. • Versatility of the wine world. • Include apprenticeship. • Actual added value of the wine world. • Feeling of customization for the guests. www.Loftwines.com
  24. 24. One message; “The Wine World can be a Communication Tool.” Thank you! www.Loftwines.com
  25. 25. Loftwines sommeliers uses his passion for the wine world, creating experiences for amateurs and companies And also commits himself with the wine culture, through formation and collaboration with professionals and Cellars. www.Loftwines.com www.SommelierAlumni.org www.Loftwines.com

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