Loft Group Digital Education is much more than an education platform; it is a powerful software tool that will revolutionise the way your organisation educates.
Loft has developed an enterprise grade mobile content delivery platform for education, mobile learning and training. The training application enables companies such as L’Oréal Professionnel to deliver sales and product knowledge training to their national professional salon network, retail stores, staff and clients.
The L’Oréal Professionnel Digital Education Application 2015 has seen the successful launch of gamification with the introduction of a Colour Tool and Mixing Lab.
L’Oréal Professionnel Principles of Colour provides learning about colour theory, the L’Oréal Professionnel colour numbering system and application of colour to the hair. The focus of this game delivers a visually attractive, comprehensive and enjoyable experience to the student which uses educational mechanics such as assessment, learning pathways and gamification to encourage progression through the Principles of Colour Game.
Once a Student has proven a competent level of knowledge in the Principles of Colour Game, they are able to use the L’Oréal Professionnel Mixing Lab. This tool generates mixing ratios of various L’Oréal Professionnel colouring products. The mixtures are represented with the real world vales for product quantities, hair colouring process and supporting product technical documentation. The students can use the L’Oréal Professionnel Mixing Lab within their salon as a guide to mixing L’Oréal Professionnel colouring products.
The focus for Digital Education has been to ensure the education journey continues to evolve and remain relevant to the ever changing business needs of your salon partners. The ability to measure and review performance against the highest industry standards ensures your education will continue to provide an educational experience based on participation feedback, data collection and results based on statistical reporting methods developed across the Digital Education Application.
As with any capital expenditure in business today, ultimately return on investment is one of the key considerations. In looking specifically at the tangible gains and the immediate benefits accrued from the Digital Education Platform, there are a number of reasons why the ROI proposition is so exciting. Improved cost savings and exponential gains in operational efficiency are obviously some of the key features that result from its implementation. What is equally if not more important are the profitability gains that are harder to quantify, for example the resulting strategic advantage in the marketplace that arises from the increased individual value. In turn through the education experience, the individual becomes a highly valued member of the retail sales process.