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1
The new chapter in
Kérastase Education begins now.
2
Let’s take a look at what’s new...
Classroom
Workflow
Improvements
Learning
Pathways
Class
Creation
In App
Notifications...
1
Classroom
Workflow
Improvements
Our new classroom workflow
feature is designed to assist
Educators and Kérastase
Busines...
2
Learning
Pathways
Students can interact with
content in both an Academy
and In Salon environment
where they are aided vi...
3
Class
Creation
We created a more accurate,
engaging learning experience.
Educators and KBCs can now
start to plan their ...
4
In-App
Notifications
Configure automated In-App
notifications will keep students
informed when certain events
are happen...
5
Content
Interaction
Improvements
Adding a richness to your
student’s learning experience
to create a further personal
to...
6
Smart
Interactive
Quizzes
In order to improve social
uptake of the application, a
social game based around a
quiz is to ...
7
Social
Network
Integration
By allowing social media
network integration, your
students will be able to register
and log ...
8
Executive
Dashboard
The detail dashboards provide
Kérastase executive team with
real-time visibility across their
Educat...
9
Navigation
Framework
User
Profiles
Products
Latest
News
Social
Media
Store
Locator
Calendar Resources
Plus, all the feat...
Updated
Navigation
Framework
Easy to use sidebar navigation,
which users can find everything
important with just one tap. ...
11
User Profiles
The Profile begins with a quick
overview of basic information
where you can view or edit
your profile, an...
12
Products
The product categories are
displayed in a list format as
individual visual tabs. Users
are able to scroll vert...
13
Latest News
Keep users up to date with
current international and
localised news through the
dedicated news section. Hav...
14
Social Network
Encourage students to follow
your Social Network and share
their education experiences
with the communit...
15
Education
Using the best, most intuitive
features of the iPad, we have
created the ultimate user
experience. The Digita...
16
Salon Locator
The Salon Locator allows you
to enter your current address
manually, or you can tap on
the ‘Geolocator’ b...
17
Calendar
The Calendar allows you keep on
top of your education programs
while informing the user about up
and coming co...
18
Fusio-Dose
Fusio-Dose is an instant fiber
transformation ritual and
the 1st system of highly
concentrated active ingred...
19
Resources
Access education material in
your salon, home or anywhere.
Resources enables a group
of users to have access ...
20
Feedback
Embrace feedback and access
the data straight from the
student’s experiences in Digital
Education. Identify st...
21
Educational Content
Interaction Features
22
Drag & Drop
This feature enables users to
drag photos, notes, answers
or supplied images on to their
workbook. This is ...
23
Scribble Pad &
Highlighter
The digital Scribble Pad enables
users to handwrite notes and
add comments to photos or
illu...
24
Camera Roll
The Camera feature takes
advantage of the device in-built
camera. Users are able to take
photos at any stag...
25
Sticky Notes
The Note Pad within the Digital
Education Platform is a simple
text-only editor that provides
users use of...
Loft Group Australia
1300 789 795
Gavin Russell
Founder & CEO
gavin@loftgroup.com.au
+61 (0)417 755 181
Stewart Harries
He...
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Kérastase Australia | Mobile Training & Sales Application 2015

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The Loft Group has developed an enterprise grade mobile content delivery platform for education, mobile learning and training. The training application enables companies such as Kerastase to deliver sales and product knowledge training to their national professional salon network, retail stores, staff and clients.

Organisations worldwide are experiencing the numerous benefits associated with deploying Digital Education & Training Applications. Regardless of organisation size or industry sector, Digital Education is contributing to the growth and success of many businesses by providing an efficient, cost-effective and maximising mobile application deployment.

Loft Group Digital Education is much more than an education platform; it is a powerful software tool that will revolutionise the way your organisation educates.

The sales enablement application is a simple and intuitive tool, that enables the sales personnel to have access to the right content and training material they need. It provides your
sales teams with an all in one interface to everything they need to effortlessly present,
market and sell to customers.

Present your sales material in a dynamic and engaging way by combining text, video
and audio and other highly interactive features to create content-centric material that
allows sales personel to maximum results.

The focus for Digital Education has been to ensure the education journey continues to evolve and remain relevant to the ever changing business needs of your salon partners. The ability to measure and review performance against the highest industry standards ensures your education will continue to provide an educational experience based on participation feedback, data collection and results based on statistical reporting methods developed across the Digital Education Application.

As with any capital expenditure in business today, ultimately return on investment is one of the key considerations. In looking specifically at the tangible gains and the immediate benefits accrued from the Digital Education Platform, there are a number of reasons why the ROI proposition is so exciting. Improved cost savings and exponential gains in operational efficiency are obviously some of the key features that result from its implementation. What is equally if not more important are the profitability gains that are harder to quantify, for example the resulting strategic advantage in the marketplace that arises from the increased individual value. In turn through the education experience, the individual becomes a highly valued member of the retail sales process.

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Kérastase Australia | Mobile Training & Sales Application 2015

  1. 1. 1 The new chapter in Kérastase Education begins now.
  2. 2. 2 Let’s take a look at what’s new... Classroom Workflow Improvements Learning Pathways Class Creation In App Notifications Content Interaction Improvements Educational Dashboards
  3. 3. 1 Classroom Workflow Improvements Our new classroom workflow feature is designed to assist Educators and Kérastase Business Consultants to enrol and manage students easier and more effectively. Our goal was to increase the flexibility and applicability within the structure of educational abstracts such as Classes, Learning Pathways and Assessment criteria.
  4. 4. 2 Learning Pathways Students can interact with content in both an Academy and In Salon environment where they are aided via In App notifications which provides details of their performance (Assessment and Content completions) and suggests progressions to additional Content, Resources and External Media.
  5. 5. 3 Class Creation We created a more accurate, engaging learning experience. Educators and KBCs can now start to plan their content and deploy sessions faster. Both Educators and KBC’s can set up to run a training session for the students in the Salon or in Academy classes and assign the pieces of content that are being taught at a location.
  6. 6. 4 In-App Notifications Configure automated In-App notifications will keep students informed when certain events are happening. For example, when a student completes an assessment or when a new product is released. The application will push a notification to the student. Once the notification has been received by the student, they have the option to share their results via social media.
  7. 7. 5 Content Interaction Improvements Adding a richness to your student’s learning experience to create a further personal touch with additional interactive features to use. Student’s will have the ability to use the new highlighter and sticky notes to maximise their understanding of content.
  8. 8. 6 Smart Interactive Quizzes In order to improve social uptake of the application, a social game based around a quiz is to be included for all registered users to compete within.
  9. 9. 7 Social Network Integration By allowing social media network integration, your students will be able to register and log in to the Kérastase application by using their Facebook or Google+ Account.
  10. 10. 8 Executive Dashboard The detail dashboards provide Kérastase executive team with real-time visibility across their Educators and KBCs outputs, and a more valuable insight into their key performance indicators (KPIs).
  11. 11. 9 Navigation Framework User Profiles Products Latest News Social Media Store Locator Calendar Resources Plus, all the features you love!
  12. 12. Updated Navigation Framework Easy to use sidebar navigation, which users can find everything important with just one tap. The smaller icon based framework makes manoeuvring between features seemless.
  13. 13. 11 User Profiles The Profile begins with a quick overview of basic information where you can view or edit your profile, and also gives you access to your course features. No unnecessary elements or clutter.
  14. 14. 12 Products The product categories are displayed in a list format as individual visual tabs. Users are able to scroll vertically on the list to reveal additional information.
  15. 15. 13 Latest News Keep users up to date with current international and localised news through the dedicated news section. Have the latest press releases, launches of new products etc. seen and understood.
  16. 16. 14 Social Network Encourage students to follow your Social Network and share their education experiences with the community.
  17. 17. 15 Education Using the best, most intuitive features of the iPad, we have created the ultimate user experience. The Digital Education Platform puts the focus on the user experience which guarantees engagement and as a result content retention. Educators who now present from the iPad using the Digital Book Application are more confident as their presentation is consistent with the agreed global standard.
  18. 18. 16 Salon Locator The Salon Locator allows you to enter your current address manually, or you can tap on the ‘Geolocator’ button which will automatically pinpoint the nearest salon to your location.
  19. 19. 17 Calendar The Calendar allows you keep on top of your education programs while informing the user about up and coming courses. The calendar months are displayed in a horizontal list up at the top where the user can easily swipe left and right to navigate from month to month. Booking forms are sent to the bookings manager which enables users to book a course online and preview all of the course options within the Digital Education Platform.
  20. 20. 18 Fusio-Dose Fusio-Dose is an instant fiber transformation ritual and the 1st system of highly concentrated active ingredients freshly fused by the hairdresser. With the Digital Education Platform, you can turn your iPad into a virtual diagnosis tool for a Fusio-Dose ritual in-salon.
  21. 21. 19 Resources Access education material in your salon, home or anywhere. Resources enables a group of users to have access to their Digital Education media which includes individual collection PDF’s and product videos. These are all stored on the cloud which means easy access for both educator and student.
  22. 22. 20 Feedback Embrace feedback and access the data straight from the student’s experiences in Digital Education. Identify strengths and weaknesses within course content and delivery to enhance the education journey.
  23. 23. 21 Educational Content Interaction Features
  24. 24. 22 Drag & Drop This feature enables users to drag photos, notes, answers or supplied images on to their workbook. This is accomplished by the user selecting the virtual object by ‘grabbing’ it and dragging it out of the container to a different location within the workbook.
  25. 25. 23 Scribble Pad & Highlighter The digital Scribble Pad enables users to handwrite notes and add comments to photos or illustrations by using the touch functionality or with a stylus. This allows for freedom to create illustrations, mark headsheets, circle or highlight answers with in the workbook.
  26. 26. 24 Camera Roll The Camera feature takes advantage of the device in-built camera. Users are able to take photos at any stage during the course and insert them into their workbook. This enables users to capture and document individual and group activities. The Camera Roll stores all of the users photos in one convenient location for easy access. The user has the ability to enter the Camera Roll and select or delete any photos within. Once a photo has been selected, the user has the ability to Drag & Drop the photo onto their workbook.
  27. 27. 25 Sticky Notes The Note Pad within the Digital Education Platform is a simple text-only editor that provides users use of the device keypad. All of the user notes are stored within the course and on the page on which the notes were taken.
  28. 28. Loft Group Australia 1300 789 795 Gavin Russell Founder & CEO gavin@loftgroup.com.au +61 (0)417 755 181 Stewart Harries Head of Sales stewart@loftgroup.com.au +61 (0)488 113 688 LET’S HAVE A CONVERSATION #loveloft LinkedIn au.linkedin.com/in/gavinrussell au.linkedin.com/pub/stewart-harries/4/277/6a9 linkedin.com/company/loft-group-creative-digital-agency Facebook facebook.com/loftgroup Twitter twitter.com/loftcreative Google+ plus.google.com/+LoftgroupAu YouTube youtube.com/LoftgroupAU Pinterest pinterest.com/loftgroup/

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