Kérastase Education 2015 | Mobile Learning & Sales Enablement
Loft has developed a range of enhancements and features since first launching Kérastase Education Australia in 2012. The benefits extend beyond the academy environment with the ability to engage educators and students in their Salon. It empowers the sales team and provides executive dashboards, business intelligence and analytics in order to measure and monitor across key performance indicators.
Kérastase Education has identified Australia & New Zealand are recognised as a leader within the L’Oréal Group globally for the adoption and use of digital education technology.
The Loft Group has developed an enterprise grade mobile content delivery platform for education, mobile learning and training. The training application enables companies such as L’Oréal Professionnel to deliver sales and product knowledge training to their national professional salon network, retail stores, staff and clients.
Organisations worldwide are experiencing the numerous benefits associated with deploying Digital Education & Training Applications. Regardless of organisation size or industry sector, Digital Education is contributing to the growth and success of many businesses by providing an efficient, cost-effective and maximising mobile application deployment.
Loft Group Digital Education is much more than an education platform; it is a powerful software tool that will revolutionise the way your organisation educates.
The focus for Digital Education has been to ensure the education journey continues to evolve and remain relevant to the ever changing business needs of your salon partners. The ability to measure and review performance against the highest industry standards ensures your education will continue to provide an educational experience based on participation feedback, data collection and results based on statistical reporting methods developed across the Digital Education Application.
As with any capital expenditure in business today, ultimately return on investment is one of the key considerations. In looking specifically at the tangible gains and the immediate benefits accrued from the Digital Education Platform, there are a number of reasons why the ROI proposition is so exciting. Improved cost savings and exponential gains in operational efficiency are obviously some of the key features that result from its implementation. What is equally if not more important are the profitability gains that are harder to quantify, for example the resulting strategic advantage in the marketplace that arises from the increased individual value. In turn through the education experience, the individual becomes a highly valued member of the retail sales process.