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Locusplay- The Art of Lottery Technology


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LocusPlay has pioneered the mobile lottery platform for the emerging markets. We have helped successfully launch startup lotteries in 3 different continents.
Unlike other lottery technologies we help in all the aspects of lottery starting from market research, business plan to marketing. Our experts working in the lottery industry have decades of experience managing and running the lottery operations successfully. They understand the importance of demographic and cultural aspects in the lottery and help you establish and operate the lottery with the best practices in your region.
Our experts insight on new lotteries and on-the-ground experience have been proven vital to many lotteries.
LocusPlay also provides lottery operators and distributors appropriate tools like mPOS, management console (back office) system etc. These tools help maximize the sale of tickets and effectively manage the business.

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Locusplay- The Art of Lottery Technology

  1. 1. LocusPlay  -­‐  Art  of  Lottery  Technology
  2. 2. LocusPlay Mobile Lottery 22 Revolutionary  Lottery  Platform LocusPlay helps lotteries switch to mobile from the existing paper-based operations. LocusPlay helps achieve 4X growth in ticket sales while reducing internal fraud. LocusPlay has helped successfully launch startup lotteries in 3 different continents. Pioneered  lottery  technology LocusPlay  helps  80%  savings  in  capital   investment. 1
  3. 3. LocusPlay Mobile Lottery 33 What  makes  LocusPlay  special?   We help in all the aspects of lottery starting from market research, business plan to marketing.  Our experts have decades of experience and are well aware of geographical aspects of the lottery. We help lotteries establish and operate with the best practices. Lottery  experts Our  expert’s  insight  on  new  lotteries   and  on-­‐the-­‐ground  experience  have   been  proven  vital  to  many  lotteries. 2
  4. 4. LocusPlay Mobile Lottery 4 mPOS mPOS is a unique way of offering lottery through handheld terminals irrespective of agent’s location. The terminal does not rely on broadband connection and operates over cellular data network. It enables lottery agents to go mobile as they sell tickets instantly through portable terminals. Unlike traditional lotteries LocusPlay eliminates the cost of pre-printed tickets and instead offers e- Tickets. Helps  you    minimise  the  cost  and   initial  investment. User-­‐friendly  mPOS 3
  5. 5. LocusPlay Mobile Lottery 5 Management  console It gives you the necessary tools to manage your growing lottery business. It serves as back-end operational hub to facilitate business strategy and execution. It helps you manage cash efficiently, track the agents with detailed analytics and audit trail.  Management  Console  makes  the   lottery  operations  completely     stress-­‐free  and  exciting. A  robust  back-­‐office  system 4
  6. 6. LocusPlay Mobile Lottery 6 Online  lottery LocusPlay consumers can play the lottery from their home online at any time. Once registered, players can deposit funds through online payment gateway via credit/ debit card. Online lottery is convenient for players to manage and track their lottery numbers i.e, they will never miss out the winning ticket. Online  lottery  minimises  the  risk  of   frauds. A  one-­‐stop  solution 5
  7. 7. LocusPlay Mobile Lottery 7 Registered users need to send a SMS in a predefined format to the correct number in order to place a bet. The bet amount will be deducted from phone pre-paid balance or wallet. A player can play SMS lottery through any mobile phone without Internet. SMS  betting  promises  to  be  a   dominant  lottery  distribution  channel. SMS  Betting  -­‐  Modern  era  of  Lottery 6SMS  Betting
  8. 8. LocusPlay Mobile Lottery 8  USSD  Betting USSD Betting is a revolutionary way of playing lottery from any kind of cellular phone without Internet. It provides private channel for secure communication. Extremely suitable for emerging markets. Cost effective. USSD  Betting-­‐  A  new  dimension  to  Lottery   Technology A  convenient  way  to  play  the  lottery   using  mobile  phones.   7
  9. 9. About LocusPlay LocusPlay    helps    transform    lotteries    globally.    Our  back  office  system  provides  you   access  to  detailed  reports  and  analytics  for  quick  decision  making.    LocusPlay  Mobile   Lottery  solution  assists  lottery  to  operate  effectively  and  efficiently.   Lotteries  across  3  continents  are  already  using  LocusPlay  platform.    Some  of  our   customers  from  emerging  market  have  experienced  4X  growth  in  sales.    50%    of    our       customers  have  switched  from  their  existing  technology  providers  to  LocusPlay.    With   over  100  million  tickets  sold  using  LocusPlay  and  we  helped  save  up  to  80%  in    capital   investment.
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