Visit http://www.location3.com/convergence-of-channels/ to download the white paper.
A Convergence of Channels: Capitalizing on the Intersection of Social, SEO & Local is a comprehensive white paper that provides practical tips along with big-picture strategies while following one consumer traveling from interest to research, recommendation to validation and finally, decision.
Highlights of A Convergence of Channels include:
• Using paid search keyword research to inform content strategy
• How and why to utilize Google+ for improvement in local search visibility
• Understanding how social media indicators, personalized search results, paid search metrics and rich content influence search engine optimization