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Mobile Metrics 101: Everything web marketers need to know about app analytics

Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future. Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics

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Everything web marketers need to
MOBILE METRICS 101	
  
know about app analytics
MEETYOUR HOSTS	
  
Annum Munir
Content Marketing Specialist

@annummunir
Lucy Orloski
Marketing Director

@elleyo
#AppAnswers
AGENDA	
  
#AppAnswers
1.  The Mobile Shift
2.  Customer Journey on the Web vs.
in Apps
3.  Web vs. Mobile Analytics

4.  Key Takeaways, Next Steps, Q&A
Lesson 1: Awareness Metrics
Lesson 2: Engagement Metrics
Lesson 3: Conversion Metrics
MOBILE SHIFT	
  
#AppAnswers
The
Let’s take a quick stroll down memory lane...
#AppAnswers
1970
 2010
1990
First personal
computer
Ad

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