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Holiday planning slide share (2)


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9 steps to get the most out of your mobile marketing this holiday season.

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Holiday planning slide share (2)

  1. 1. Mobile planning, holiday style 9 Steps to Set Yourself Up for Success This Holiday Season
  2. 2. Hey! Have you heard? The holidays will be here soon! Of course you have. And you know why you need to be ready. In 9 easy steps, you'll have your holiday mobile marketing planning well underway.
  3. 3. 1. Set up the parameters of your campaigns. You may already know what you want to offer your users this year. But how are you going to measure success? Once your goals are set: 1. Decide how you want to structure your campaigns. 2. Outline your A/B tests. Create control groups so you can compare campaigns, audience response. 3. Highlight the metrics you want to focus on (click-throughs, conversion), and how engagement influences overall impact. Decide what your campaign goals are: new users, increased conversions...
  4. 4. 2. Try something new. New marketing puts user eyes back on your brand. Fresh copy & offers, or a campaign you haven’t had the chance to try yet, like geofencing or rich push notifications. They could be just what you need to move the needle, and keep up with your competitors. Once you know what you want to test, it's time to flesh out your testing strategy.
  5. 5. 3. Segment your audience now. (And plan specific campaigns & offers for each audience.) Segmenting your audiences means you can personalize your marketing. And that gets you better marketing results: 800% increase in opens kind of better. Divide users into groups based on the actions they’ve taken in your app. WHY? HOW? New users. Your most loyal users. Users who haven’t interacted with your app in a while. Start with: . Buyer history. Previously viewed items. Location. then add:
  6. 6. 4. Use rich push notifications. Now you can add gifs, images, video, and more to your push notifications. Is it worth it? Rhetorical question. 65% of people are visual learners. rich media makes your messages more compelling. Illustrate your offers or shopping cart reminders with an image to catch your user’s attention and bring them into your app. You can even use them for scannable coupons, stored in app inboxes.
  7. 7. 5. Bring on the geolocation. Geolocation lets you send a personalized message at the moment it makes the most impact. If you have a brick-and-mortar location, that’s a good place to start. You can also create them around: Events Popular public spaces (Rockefeller tree?) Competitor locations
  8. 8. 6. check up on your checkout. As your marketing starts paying off, more traffic will go through your checkout. Make sure user experience is up to par, and everything works, or you’ll lose customers. TRY: Alternative payment. Services like PayPal and Visa Checkout save users time, and increases conversion. Guest checkout. 85% of Demandware platform checkouts are as “guest.” Step-by-step tracking for shipping. Customers expect real-time tracking for time-sensitive gifts.
  9. 9. 7. Update your user acquisition strategy. Users are spending more, going to more events, and looking for special offers, making them more likely to make the decision to download. Utilize your email list, in-store signage, or ads on the big social networks: Instagram, Facebook, etc.
  10. 10. First impressions matter. Make it clear what your new users can do with your app, and why that matters to them. 8. optimize your onboarding. 1. 2.
  11. 11. 9. Use other channels to support mobile. Create an email promotion with an incentive for users who download your app. Promote your app at events with a SMS download link. Use email to entice lapsed app users back in.
  12. 12. now, we're going to let you get started. Nothing makes us happier than seeing apps succeed. With the mobile marketing steps we set up for you here, you’ll be set for a strong holiday season! Looking for even more mobile marketing ideas and tips? Head over to our blog and Resources page.