Social media toolkit twitter facebook


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Toolkit to help community organisations like Locality's members get started on social media

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Social media toolkit twitter facebook

  1. 1. An overview of the social media landscape
  2. 2. • Facebook factsMonthly active users were 1.06 billion as of December 2012 (an increaseof 25% from previous year)Daily active users were 618 million on average for December 2012 (anincrease of 28% from previous year)Mobile phone and tablet monthly active users were 680 million as ofDecember 2012 (increase of 57% year-on-year)Mobile daily active users exceeded web users for the first time in thefourth quarter of 2012Read more at
  3. 3. • Facebook profile setup1. Choose a category and a page namethat represents your business2. Pick a logo or another image thatpeople associate with your business touse as a profile picture3. Write a sentence about your businessso people understand what you do4. Set a memorable web address foryour page that you can use onmarketing material to promote yourpresence on Facebook5. Choose a cover photo thatrepresents your brand and showcasesyour product or service. Its the firstthing people will see when they visityour page
  4. 4. Facebook profile setup video tutorial
  5. 5. Facebook top tipsUse your Facebook page to give users an idea of what your organisation isabout in real lifePost updates on a regular basisPost about events, fundraisers, meetings and other activitiesInclude media rich content pictures and videosAsk your fans to ‘Like’ and ‘Share’ your content so that friends in theirnetworks can also find out about your organisationAsk open ended questions, use Facebook as a tool for interaction andcommunicationDon’t be afraid to reply to people, it’s called ‘social’ media for a reason
  6. 6. Charities doing it right on FacebookCommunity Links have used theircover photo to create maximumimpact using a bright picturecontaining lots of peopleOxford house are utilising the tabsbelow the cover images so that peoplecan buy tickets to their event withoutleaving Facebook
  7. 7. Charities doing it right on FacebookBritish Heart Foundation use boththeir profile image and cover phototo convey who they are and the workthey do. It is clear for any onelooking at this profile what they areworking towardsOn British Heart Foundation’s pagethey are posting a range ofmultimedia including video contentwhich supports the message they aretrying to communicate to people
  8. 8. Charities doing it right on FacebookHeadingley Heart community centre are using their Facebook page togreat effect to advertise all the up and coming events they have on offer.
  9. 9. • Twitter facts50% of Twitter users are using the social network via mobile devices(source: Microsoft tag)19.34% of marketers have generated leads using Twitter (source: DigitalBuzz Blog)62% of Twitter users are in the age group 18 – 34Twitter has 140 million active users and sees 340 million tweets per day55% of Twitter users are female
  10. 10. • Twitter profile setupTo create an account:Go to enter your full name, email address, and apassword. Then click Sign up for TwitterOn the next page, you can select a username (usernames are unique identifiers onTwitter) — type your own or choose one Twitter has suggested. Theyll tell you ifthe username you want is availableClick Create my account. You may be asked to complete a Captcha. Twitter willsend a confirmation email to the address you entered on sign up, click the link inthat email to confirm your email address and accountTips for picking a username:Your username is the name your followers use when sending replies, mentions anddirect messagesIt will also form the URL of your Twitter profile pageYou can change your username in your account settings at any time, as long as thenew username is not already in useUsernames must be fewer than 15 characters in length and cannot contain‘admin’ or ‘Twitter’, in order to avoid brand confusion
  11. 11. Twitter profile setup video tutorial
  12. 12. Twitter top tipsUse your Twitter page to publish mini updates about your organisation’sactivities and newsPost a mixture of updates about your organisation and more generalconversational tweetsPost updates on a regular basis (at least once or twice a day)Post about events, fundraisers, meetings and other activitiesRe-tweet others who are posting about interesting things
  13. 13. Charities doing it right on TwitterOxford House are using Twitterto link out to other media types.In this example they are linkingto both pictures and videoCommunity Links are tweetingabout news written by their C.E.Othis will help drive traffic to thearticle. They are also tweetingabout an up and coming event tohelp raise awareness of the event
  14. 14. Charities doing it right on TwitterMacmillian are tweeting company news and letting peopleknow about a job opening within their companyIn this example RNIB are replying to someones question andsignposting them to an article with more detail. This is anexample of how Twitter can be used for customer serviceIn this example RNLI have re-tweeted a positive tweet that someoneelse has written about them. Re-tweeting positive mentions acts as amini testimonial
  15. 15. Get started on social media - extend yournetworks and influence!Coming soon -A guide to LinkedIn andYouTube