5 Ways to Amplify Your Facebook Business Page

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According to a study conducted by The University of Massachusetts Dartmouth, 70% of Fortune 500 Companies are on Facebook. Small and medium sized businesses can also take advantage of a Facebook business page to generate leads and drive traffic back to their website.

If you already have a Facebook Page, this Slideshare deck will show you how to amplify your social messages on Facebook. If you don’t have a Facebook Page set-up, here’s some insights to why you might want to create one. This is best if you have a small marketing budget, and don’t want to spend thousands of dollars on traditional advertising.

Download our Free Ebook: How To Create Killer Marketing Content http://ow.ly/rU04R

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5 Ways to Amplify Your Facebook Business Page

  1. 1. 5 WAYS to Amplify your FACEBOOK BUSINESS PAGE
  2. 2. 70% of Fortune 500 Companies are using Facebook in their marketing. Source: The University of Massachusetts Dartmouth
  3. 3. But how?
  4. 4. 1 Killer Content CREATE THAT PEOPLE LOVE.
  5. 5. There are two types of content you must include in your content strategy - direct and indirect.
  6. 6. DIRECT Ebooks, Whitepapers, Templates, Checklists, Brochures, Webinars Basically anything attached to a landing page requesting for additional information from customers.
  7. 7. INDIRECT Photos, Photo Albums, Blog Posts, YouTube Videos, Industry New & Articles, or Event Invitations Let your fans know what you’re about, and get a feel for your company’s culture.
  8. 8. 2 USE Visuals TO INCREASE ENGAGEMENT.
  9. 9. Posts with photos and videos are more likely to generate more Likes, comments and shares - so take your camera with you wherever you go.
  10. 10. GREAT EXAMPLES Source: HubSpot Source: Hootsuite
  11. 11. 3 USE Ads & Sponsored Posts.
  12. 12. Make sure you know who you are targeting the ads and sponsored posts to.
  13. 13. ADS Vs. SPONSORED POSTS Both types are advertising options you can use, but one shows up in the users’ News Feed and the other on the side bar. General ads are much like Pay-Per-Clicks. Whereas, sponsored posts can be any posts within your Page that you might want to boost for Likes, engagement and reach.
  14. 14. 4 HOST Contests, Sweepstakes & Giveaways.
  15. 15. You don’t need to have design skills to create a contest - use free tools like Pagemodo, ShortStack, Woobox and Wishpond.
  16. 16. GREAT EXAMPLES Source: SocialCandy via Creative Commons. The new Facebook contest and promotion rules will now allow pages to run contests and promotions on the Timelines. Source: Social Media Examiner
  17. 17. 5 USE Hashtags.
  18. 18. In using the appropriate and related hashtags, your content, promotions and contests can be found by users in Facebook’s Search Graph.
  19. 19. Source: Hong Kiat Source: Socially Stacked Hashtags are good when you’re trying to track conversations relating to your promotion/contest campaigns. This represents the misuses of hashtags. Be careful to avoid these hashtag faux pas (string too many words, tag every word, overusing descriptive synonyms).
  20. 20. READY to AMPLIFY your Facebook Business Page?
  21. 21. Thank You. Like what you’ve seen? Comment & Share! @JennLo_ NEED INSPIRATION? GET OUR EBOOK: HOW TO CREATE KILLER MARKETING CONTENT It includes: ● The importance of building buyer personas ● The easy steps to creating successful content ● 10 tips for creating killer content ● Over 10 awesome content ideas DOWNLOAD IT NOW

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