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Using the Web to Generate New Admissions
LSM Case Study | Nashville School of Massage Therapy |nashvilleschoolofmassagethe...
Challenge
The Nashville School of Massage Therapy opened its doors in July 2014
and needed to generate a sufficient number ...
Offsite SEO
Consulted on and/or built authoritative inbound links to their website from:
- Search engine profiles such as G...
Nashville School of Massage Therapy 1 28
Massage School in Nashville 2 98
Nashville Massage Classes 2 98
Massage Therapy S...
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Case Study: Regional Online Marketing for Massage Therapy School

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Local Search Masters was tasked with using the web to generate more admissions to the Nashville School of Massage Therapy. The study presents the results of that challenge.

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Case Study: Regional Online Marketing for Massage Therapy School

  1. 1. Using the Web to Generate New Admissions LSM Case Study | Nashville School of Massage Therapy |nashvilleschoolofmassagetherapy.com | Aug. 2014 – Dec. 2014
  2. 2. Challenge The Nashville School of Massage Therapy opened its doors in July 2014 and needed to generate a sufficient number of new admissions for the spring semester in a cost-effective manner. The school knew that prospective students would be using Google to research different schools within the greater Nashville area. They also knew that a majority of this research would be done over the month of December. In order to get in front of these prospective students, they needed their website at the top of the organic search results for competitive keywords likely being performed by their targeted audience. Strategy Overview Optimize their web presence and increase their website’s organic positioning on competitive keywords performed by people searching for “massage therapy schools” and “massage therapy continuing education” in the greater Nashville area. We completed such tasks as: Onsite SEO Optimized their web presence so it’s easily indexed and interpreted by search engines: - Keyword placement. - Meta Data. - Internal linking structure. - Sitemap. - Social networks. High Organic Ranking Important Keyword
  3. 3. Offsite SEO Consulted on and/or built authoritative inbound links to their website from: - Search engine profiles such as Google My Business, Bing Local, & Yahoo Local. - Directories such as Yelp, Foursquare, & White Pages. - Local market-related sites such as the Nashville & Williamson Chamber of Commerce. - Industry-related sites such as massagetherapy.com. - Educational-related sites such as American Massage Therapy Association. - Social networks such as Facebook & Google+.
  4. 4. Nashville School of Massage Therapy 1 28 Massage School in Nashville 2 98 Nashville Massage Classes 2 98 Massage Therapy School 2 98 Nashville Massage Training 2 98 Nashville School of Massage Therapy 1 99+ Massage School in Nashville 1 99+ Nashville Massage Classes 2 98 Massage Therapy School 2 98 Nashville Massage Training 2 98 Keyword KeywordDec. 2014 Ranking Dec. 2014 Ranking Ranking Movement Ranking Movement Google Local Google Maps Results Website Traffic Click-To-Calls Form Submissions Increase in New Users Per Week Aug. 2014 - Dec. 2014 900% Aug. 2014 20 Users Per Week Dec. 2014 200 Users Per Week Number of New Users Per Week from Aug. 2014 - Dec. 2014 58 Leads Originating from Organic Search Results in the Last Month of December 20 38 NewUsers Date 0 300 150 August1,2014 December31,2014 High organic rankings achieved on a majority of designated keywords

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