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What does a consumer learn about your business when they look for online reviews? Do they see unsatisfied customers and an unengaged business or do they see a business that cares about each customer’s experience? More and more consumers spend time researching a business’ online reviews and customer commentary prior to making a purchasing decision. They visits websites such as Yelp, Facebook, Google My Business, Trip Advisor, and many more to see what customers say about their experience (positive and negative) with that business’ staff, products and/or services. As a result, your online reputation has becoming increasingly important.
If you’re still not sold on the importance of your online reputation, here are 8-10 reasons why you should care about your online reputation: