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The Future of Digital Identity: Countdown to 2020

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This session was presented at the 2018 Place Conference in New York City on September 13, 2018.

Published in: Marketing
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The Future of Digital Identity: Countdown to 2020

  1. 1. Countdown to 2020 The Future of Digital Identity
  2. 2. 2
  3. 3. 3 CCPA GDPR Y2k?
  4. 4. 4 What’s The Value?
  5. 5. 5 $30 / Month +35% Billions
  6. 6. 6 $40B 2.2B $0 $200 / MonthNow What?
  7. 7. 7 What Would You be Doing Differently?
  8. 8. 8 Legislation and Compliance Security and Storage Customer Inclusion
  9. 9. 9 GDPR CCPA 2020
  10. 10. 10 Compliance Cliff?
  11. 11. 11 You Can’t Drop the US These Companies Left the EU with GDPR Verve Drawbridge Uber Entertainment Los Angeles Times The Chicago Tribune The New York Daily News The Baltimore Sun Payver TapAd Klout WarpPortal
  12. 12. 12 Start Now
  13. 13. 13 Security and Storage
  14. 14. 14 145M-Equifax 3B-YAHOO! 45%
  15. 15. 15 145M-Equifax 3B-YAHOO! $7.5m
  16. 16. 16 Equifax Uber Yahoo American Airlines
  17. 17. 17 The Data Lake Will Become the Data Swamp
  18. 18. 18 Micro DMP Controlled By the Consumer Protected By a Private Key The Future?
  19. 19. 19 Consumer
  20. 20. 20 1. Value 2. Use
  21. 21. 21 Transparency And Inclusion
  22. 22. 22 The winners will make consumer inclusion & compliance an integral part of strategy, not just check in the box
  23. 23. 23
  24. 24. Neil Sweeney Founder and CEO, Killi #yourdatarevolution

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