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The Four Reasons People Click on Paid Search Ads


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Why do people click on paid-search ads? It’s all about intent, and relevant content, as a recent survey from Clutch shows.

According to the survey data, the top reasons people click on paid search ads included answering a search query (33%), mentioning a familiar brand (26%), being listed above other search results (20%) and having a compelling title, description or image (19%).

Published in: Data & Analytics
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