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Study: Websites Are Most Used Channel When Researching Products

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According to a survey of 1,011 U.S. adults who own a digital device, 48% visited a brand’s website when researching a product, 40% checked out the product in-store, and 38% relied on reviews from family and peers. Additionally, 59% of consumers used an online marketplace to make a purchase, while 49% purchased in-store.

Published in: Data & Analytics
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