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Study: Positive Experiences Motivate Consumers to Write Reviews

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The data featured in the report, “The Great Conversational Divide” (sponsored by SOCi) presents findings from two parallel consumer and small business surveys. Among a range of other things, it reveals the top motivations for consumers to write reviews, including 47% having a good experience, 22% having a bad experience, 18% being asked by the business and 12% wanting to make recommendations for improvement.

Published in: Data & Analytics
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